All Episodes

September 15, 2025 14 mins

The growing "silver tsunami" is creating unprecedented challenges for families trying to support aging loved ones. As Chris Dickey of Visiting Angels Fredericksburg reveals in this compelling conversation, most seniors share one powerful desire: to age gracefully in their own homes.

Having transitioned from a successful marketing career at the Martin Agency to taking over his parents' 21-year-old home care business, Dickey brings unique perspectives on senior care. He addresses the jarring reality that many families face—Medicare and Medicaid rarely cover home care costs, leaving families unprepared for the financial responsibility. Even more concerning is how seniors often resist care until a crisis occurs, typically a fall that forces the issue. "It's better to start small and start now," Dickey advises, emphasizing that early intervention preserves independence rather than diminishing it.

What truly sets professional caregivers apart is their role as the "foundation of community care." With modern families often scattered across the country, Visiting Angels caregivers become the vital connection between seniors and their distant loved ones. They provide not just assistance with daily living but serve as early warning systems for changes in condition that might otherwise go unnoticed. As Dickey explains, this vigilance can prevent hospitalizations and improve quality of life. With 10,000 Americans turning 65 daily, the demand for compassionate caregivers who can maintain this crucial role will only increase. Have you had conversations with your loved ones about their care preferences before a crisis forces the issue?

Chris Dickey

Visiting Angels of Fredericksburg

visitingangels.com/fredericksburgva/home

sales@fcangels.com

+1 540-373-6906

2200 CARL D SILVER PARKWAY, Fredericksburg, VA

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
This is the Fredericksburg Neighbors Podcast
, the place where localbusinesses and neighbors come
together.
Here's your host, Dori Stewart.

Speaker 2 (00:13):
Welcome back to another episode of the FXBG
Neighbors Podcast, where weshare the stories of our
favorite local brands.
I'm excited to introduce you tomy guest.
Today we have Chris Dickeyjoining us with Visiting Angels
of Fredericksburg.
Chris, welcome to the podcast.

Speaker 3 (00:31):
Thanks so much, Dori.
I'm excited to be here.

Speaker 2 (00:34):
Well, thank you for being my guest.
I'm excited to learn more aboutyou and your business.
So let's start there.
Share with us a little bitabout Visiting Angels.

Speaker 3 (00:43):
Yeah, so Visiting Angels has been in the
Fredericksburg market now for 21years.
Wow, it was started by myparents and the premise of
Visiting Angels it's a nationalfranchise.
We're one of the largest now inthe world 600 franchisees,
think about seven countries butthe premise was a simple one

(01:05):
that most seniors would askabout how they want to spend
their silver years and agegracefully will say that they
would like to stay in theirhomes, and so that's how the
business was designed 25 yearsago and that's how it's expanded
to where it is today.

Speaker 2 (01:22):
Amazing so 21 years, and I love that it's still in
the family.
So congratulations.
That's a huge milestone gettingpast 20 years.

Speaker 3 (01:34):
It is.
It's amazing and it's funny.
My daughter's in college atWilliam Mary, and she said "'I
don't know, dad, I might wannaget into the business'.
So maybe a multi-generationalbusiness.
We'll see.

Speaker 2 (01:44):
That's so cool, We'll see.
That's so cool.
I love that.
So tell me a little bit aboutyour background.
You know what led you to wantto carry on the family business?

Speaker 3 (02:02):
Yeah, it's kind of an interesting journey.
So my background is inmarketing.
I spent the vast amount of mycareer so 20 plus years working
for advertising agencies.
My last agency was the MartinAgency in Richmond, virginia, of
Geico fame, and after being onplanes and being around the
world and working withcorporations, I decided I wanted
a career that gave back to thecommunity and made a difference

(02:25):
in people's lives and it's notto say that advertising didn't,
but it's not quite direct andeasy to discern.
And so when my parents decidedit was time for them to retire,
I said you know what?
I would like to make a careertransition, and so I'm going to
learn this business.
And I actually took over theFredericksburg office and then I

(02:45):
bought Charlottesville, andthen I bought Stanton,
waynesboro and Lexington, so wecover about 300 miles in the
state of Virginia now.

Speaker 2 (02:53):
Wow, that's amazing and, yeah, I imagine you get so
much satisfaction out of whatyou do.

Speaker 3 (03:03):
I mean, you're helping so many people directly,
so that's it it's amazing, um,we get these letters, um, when
our cases end and they almostall go the same way.
Our caregiver x and it'susually tina, and they usually
say it's it's our angel was thebest friend to my mom or dad.

(03:23):
The family could not have doneit without her and we couldn't
be happier with the choices wemade to keep our parents at home
.
And so we get those letters allthe time from our cases.
We do believe that we hireangels.
The people that do this workand take care of seniors truly

(03:44):
have a passion for caring, andthat's what keeps everybody
going every day.

Speaker 2 (03:49):
That's amazing.
I love that.
Thank you for sharing that withus.

Speaker 3 (03:53):
You bet.

Speaker 2 (03:54):
I love it.
So tell me, do you find thatthere's any misconceptions about
the industry or about VisitingAngels?

Speaker 3 (04:02):
You know there are a lot of misconceptions.
Probably the biggest one isthat insurance pays for home
care and so when the family isnow faced with, you know mom or
dad needing that extra level ofsupport, they believe that
Medicare and Medicaid is goingto cover all of their home care,
and in most cases it doesn'tcover very much, if at all,

(04:26):
although there are some newprograms an exciting one that
just launched recently calledGuide, that does cover some
amount of dementia care forfamilies and that just launched
this year and covers somerespite care.
But by and large families needto have saved for care in the
home and so most of our clientseither have long-term care they

(04:48):
pay privately or they could be aveteran, and veteran does have
home care hours.
But outside of that, you knowthat's usually the misconception
that your mom was justdischarged from the hospital and
so we'd love to hire you guys,and here's her insurance.
And you know that's where wesay well, in most cases there's
only a few agencies that eventake that insurance Medicare and

(05:09):
Medicaid.
Partly it's a state by stateissue to reimbursement, but
that's probably shock number oneto the system.
Shock number two is that seniorsby and large fear that getting
care will take away theirindependence and so they're
reluctant.
And I can't tell you how manycalls we get all the time.
What you know, usually fromseniors or family members.

(05:30):
They know their loved ones needcare.
They're reluctant to start.
We always say it's better tostart small and start now, and
then, you know, half the timewe'll get a call in three or six
months, and now they have tostart.
Mom fell, she broke her hip andnow there's no choice.
We have to have care.
And falls, by the way, are thenumber one issue with seniors

(05:51):
and the number one reason tousually have to start care is
that there's a fall in the house.

Speaker 2 (05:57):
So interesting.
So maybe you know some advicefor listeners is to start before
.
Maybe you think you'd need itso that you have someone there
to help avoid a fall.

Speaker 3 (06:09):
Yeah, have these conversations with your parents.
I'm there, even with my parents.
Have these conversations early,have a game plan.
Just be you know.
Give them the pitch that ifthey want to stay at home,
they're going to have to startearly with care.
It's not going to take awaytheir independence.
In fact, our caregivers prettymuch allow them to live the same
lives that they always have.

(06:30):
They can transport them, theycan help them with pet care,
they can do meal preparation.
You know, really we basicallydo all the activities of daily
living for our seniors and allowthem to stay in place as long
as they want.
So have that conversation earlyand have a game plan.
Don't wait till it's forcedupon you.

Speaker 2 (06:49):
Really good advice.
Thank you for that really goodadvice.

Speaker 3 (06:51):
Thank you for that.

Speaker 2 (06:52):
So I imagine you're very busy.
You cover a lot of ground, andso tell me when you do get some
time off hopefully you get sometime off.
What are you doing for fun?

Speaker 3 (07:09):
you know, um, I, I do get some time off.
I have really good office teamsand we have really good
caregivers and that makes allthe difference.
But you know, in my extra time,strangely enough, I love to go
out and exercise and get in theoutdoors and so you know, I'm
usually riding my bike up in theAfton Mountain area between
Charlottesville or Waynesboro,when I can I take it to work and
I'm usually out doing you know,men's activities like F3, where

(07:32):
we're working outside, rain orshine.
So I've just integrated workoutinto part of my life schedule
and so all the offices joke thatyou know, if I'm leaving early
it's not because I'm headed home.
I'm usually headed to the gymor headed to do some sort of
workout yeah, well, what abeautiful area to get outside
and exercise, it's absolutelygorgeous in that area yeah, no

(07:56):
doubt, no doubt.
And fredericksburg as well.
And I get get out, do thingsalong the rappahannock, do some
of the tours, you know thosesorts of things.
So not to discount it, butthere's just some great areas in
virginia to get out and rideyour bike.

Speaker 2 (08:08):
Yeah, absolutely Love that.
So what advice would you givesomeone who's listening, who is
thinking about starting abusiness?
You've been involved inbusiness and you know marketing
and then this, so you have a lotof experience.
What advice would you givesomeone?

Speaker 3 (08:26):
Yeah, you know.
I would say two things, and Iknow this, this old adage I
found to be true and I'vestarted three different
entrepreneur businesses outsideof this one.
The first is that it is amarathon and not a sprint, and
you really have to go in andlook at a 10 to 20 year time
horizon on your business.
There are some lucky ones thatstart up something so big that

(08:51):
it gets bought out immediately,but for most of us it's going to
be a long-term journey and youhave to get comfortable with
that early on.
The second is boring is abetter option, and so I used to
do a lot of work with tech starsand I started a technology
business and all the kids wantto do technology.

(09:12):
But some of the most successfulbusinesses are the most boring
ones.
You know it could be.
It could be roofing, it couldbe plumbing, it could be any
kind of franchise.
It's just a basic franchise andI would say don't look past the
franchise model.
There's a big article in wallstreet journal, I think last
week or week before, where a lotof kids are coming out and

(09:34):
choosing the franchise modelbecause there's already a brand,
there's already a system.
They'll help educate you, andso you know one out of 10 new
businesses survive if you'regoing to start from ground up,
but that number is way higher ifyou're in a franchise.
So don't look past thefranchise.
You don't always have to inventit yourself.

(09:54):
Sometimes the stuff that'salready invented out there works
really well and can help thecommunity.

Speaker 2 (10:00):
Yeah, yeah, really good advice.
I love that, thank you.
I heard someone say recentlyget really comfortable with the
mundane.

Speaker 3 (10:26):
Yes, yeah, I mean it's steady and it's not going
to be.
We always you know everyone hasconversations right now what's
going to?
All kinds of digital marketingand, you know, business kind of
transformation things, but careof humans is certainly something
that's not going to bedisintermediated by the
artificial intelligence.

Speaker 2 (10:43):
Yeah, absolutely so.
What is something that you wishthe listeners knew about?
Visiting Angels?

Speaker 3 (10:52):
Yeah, I just think that you know we are the
foundation to community care andso a lot of people will look at
the doctor or the hospital orhome health or hospice.
But the reality is we're theones that are in there every day
taking care of seniors.

(11:14):
We're the ones that are in thereevery day taking care of
seniors.
Our cases sometimes will go asmuch to 24-7 care, and so we
look at it as our responsibilityto be that kind of glue for the
community.
And so we're always looking forthe early change in condition.
If we can see it and we can getahead of it, we can notify the
hospital, we can notify thedoctor, we can let home health
or hospice know, and usuallythat allows that patient to live

(11:36):
longer in some cases, to livemore comfortable in some cases.
But at least not be surprised.
And so that's what I alwayspitch to the community is we are
not necessarily doing medicalthings every day for our clients
because we're skillednon-medical technically, but
we're the ones saying you knowwhat?
Mom's a little lethargic todayor she's not staying hydrated or

(11:58):
she you know these medicationsdon't seem to be working, and so
we can get in front of it andhopefully kind of stave off any
kind of major future issues byjust being the eyes and ears on
the ground.

Speaker 2 (12:10):
Amazing, that's so valuable.

Speaker 3 (12:13):
Yeah, yeah, because families aren't the same anymore
.
You know it used to be.
Everybody lived in the sametown and we're going to visit
mom a couple of times a week.
More often than not, ourclients, you know the sons in
California, the daughters inTexas, and they're trying to
provide care for mom inFredericksburg.
They're not even with cameras,they're not seeing everything

(12:33):
every day that's happening inthe home, but we can be the eyes
and ears for them.

Speaker 2 (12:38):
Yeah, amazing.
If the listeners want toconnect with you or learn more
about visiting angels, where canthey find you?

Speaker 3 (12:47):
Yeah, certainly on the website.
They can stop by.
We're in Central Park over byWegmans Anytime nine to five.
Stop in ask questions.
We're always out educating thecommunity.
We do multiple education eventswhere we just try to explain
what home care is and how tochoose an agency.
We're working in an environmentwe call it the silver tsunami.

(13:09):
10,000 seniors turn 65 everyday.
The need for care is going toskyrocket in the big cities Now.
Agencies are on the waitinglist and so I don't look at any
of our markets.
As you know, I'm trying tosteal all the competitors,
clients, because we're going tobe into a situation in the next
couple of years where there'sjust not going to be enough

(13:31):
caregivers for all the seniorsthat need care.
But we, we, but we believewe're the best for a lot of
different reasons not allreasons and so we're going to be
transparent and educate, andthat's why I would say stop by
and talk to us, get all yourquestions answered and then make
the best possible decision whenthe time comes and you need a
care agency.

Speaker 2 (13:50):
Perfect, Chris.
Thank you so much for joiningme on the podcast today and
sharing Visiting Angels with us.

Speaker 3 (13:56):
No, absolutely I'm glad to do it, and we all have
seniors that we love and need totake care of, so I hope my
message reaches a lot oflisteners to the podcast.

Speaker 2 (14:05):
Absolutely, thank you .

Speaker 3 (14:06):
You bet.

Speaker 1 (14:08):
Thank you for listening to the Fredericksburg
Neighbors Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go tofxbgneighborspodcast.
com.
Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

CrimeLess: Hillbilly Heist

CrimeLess: Hillbilly Heist

It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.