Episode Transcript
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Speaker 00 (00:01):
This is the
Fredericksburg Neighbors
Podcast, the place where localbusinesses and neighbors come
together.
Here's your host, Dori Stewart.
Speaker 02 (00:09):
Welcome back to
another episode of the FXBG
Neighbors Podcast, where weshare the stories of our
favorite local brands.
I'm excited to introduce you tomy guest today.
We have Aida Morales joining ustoday with Aida's Lash Studio.
Aida, welcome to the podcast.
Thank you.
I'm excited to learn all aboutyou and your business.
(00:32):
So let's start there.
Share with us a little bitabout your business.
Speaker 01 (00:36):
So we are a lash
studio in Stafford.
I also have a second location.
It's in Spotsylvania, but we dooffer um lash extension
services and brow services,different types of lash
extension um sets.
Speaker 02 (00:57):
Awesome.
Awesome.
So I don't know a lot aboutthis, so I'm gonna learn a lot
from you today.
So uh share with us a littlebit about your background, your
journey, what led you to startyour business?
Speaker 01 (01:11):
So actually, um from
what I could remember, um, I
first got my first lash set backin 2009, and I remember, oh,
this is great.
Like I love this havingextension on, you know, it
boosts your confidence.
And it kind of like took me ana minute to dive into the beauty
(01:33):
industry and started, and Iwent to cosmetology school, and
I remember I wanted to um dolashes as an add-on service, but
then here we are, strictly justdoing lashes and not doing
hair.
Speaker 02 (01:52):
So, what got you
into starting out on your own?
Because a lot of people, youknow, might stay working for
someone else, doing lashservices for another salon.
What prompted you to start, youknow, go out on your own and
start your own business?
Speaker 01 (02:06):
Um, it was weird
because I did not think of it
that it was going to grow likethis.
Um, I started, I I was amilitary spouse, and the reason
why I'm here, I'm actually, Icame here from um Hawaii.
And then when I got here, Istarted, I used to do lashes in
(02:29):
my living room on base back whenum people could get on base
without military ID, and thenthey changed their policy of
getting in on base, so I had tofigure out real quick on how to
find a place where everybody canjust come in and get their
lashes done um accessible.
I started with a working at asmall room in a lash, um, it was
(02:56):
a salon suite.
And then it was just me and thevery first um person that I
certified to do lashes.
And then we moved over to achiropractor building on
Garrisonville, which juststarted from the smallest room.
In that I took whatever I couldand then moved to the medium
room and then moved to half ofthe upstairs room, and then to
(03:21):
the point where, like, oops,it's getting smaller again.
So now here we are, um, stillin Garrisonville, but in a
bigger space.
Speaker 02 (03:29):
Congratulations on
your growth.
That's exciting.
So, break down the services.
You do um eyelash extensions,and then with eyebrows, like,
explain to me what all thedifferent services are.
If someone's listening and theythey want to get their eyebrows
or lashes done, tell them allabout it.
Speaker 01 (03:48):
So, we actually also
um do lash lift, like lash lift
and think thing.
If you want something morenatural, um, we can work with
whatever you have on yournatural lashes, which is lash
berming, it's similar to lashberming.
So that's what lash lifts are,and then for our lash extension
services, it varies on hownatural you want them to how
(04:10):
full you want them.
Um, how we do lash extensionhere at the studio, we do not do
um super dramatic long lashes,we do more of a natural, even if
you get a volume fuller look,it still looks natural and
presentable.
Um, within the Stafford area,we service a lot of um
(04:33):
professional individuals likemilitary or like um somebody who
can't really have anythingdramatic for the for work.
And then for brows, we actuallydo brow waxing, brow threading,
denting, lamination, and um westarted offering brow um powder,
(04:57):
which is like a permanentmakeup.
Oh, interesting.
So um, if I'm not mistaking, Icould be wrong, but um, I think
I am the first one in Staffordarea to offer like a lash studio
where we strictly justservicing um lash services and
brow services.
(05:17):
Because I know yeah, I think alot of people, you know, they do
it at a med spa, a spa, or likea hair salon, but we're pretty
much the first one to offerextension, lash extension, and
um brow services.
Speaker 02 (05:33):
I think I think
you're right.
I think you are.
Congratulations on that.
You're a you're a trailblazerin the staff area.
Speaker 01 (05:40):
Yeah, I also have
um, but it's quite busier on
this side.
I have one in Spotsy, it's inLees Hill Shopping Center, but
this one is more busier and morehere than on the other side.
Speaker 02 (05:55):
Gotcha, gotcha.
Yeah, interesting.
So let me ask you this.
If someone listening right nowis thinking about opening their
own business and and might be alittle nervous about taking that
leap and going out on theirown, what advice would you give
them?
Speaker 01 (06:12):
Um, everything takes
time.
You know, a lot of people,like, I know a lot of people
would want to come in and getcertified to do lashes, thinking
that, oh, like she's grown somuch, this and that.
But you have to put the workin.
You know, it requires a lot ofwork and patience for you to get
(06:33):
wherever you need to be.
And a lot of people like takethat leap of fate, and then they
they they get discouraged andnot wanting to do it.
So it takes a lot of patience,it takes a lot of patience to do
and run a business.
unknown (06:51):
Yeah.
Speaker 01 (06:51):
And another thing,
um your work is your walking
billboard, is what I wouldalways say is the reason why I
think we have grown so muchbecause I do a somebody's lash
extension and then somebody seesthem on the street, you know,
or like at the store.
(07:12):
Most um prime example is when alot of people go to um Ulta,
like if one of my clients go toUlta and then somebody sees them
and they ask them where to getthe lashes done, it's like they
already know where they gettheir lashes done.
Like, yeah, um, I I just lashedtwo years down the street.
So it's your work is basicallyyour advertisement.
Speaker 02 (07:37):
It's the best
compliment ever.
Yeah.
Yes.
I bet uh I bet that you knowyou get so excited when you hear
that someone comes in and says,Oh, I saw someone, they had
beautiful lashes, and now I'vegot to come and visit you.
Yeah, yeah, definitely.
Speaker 01 (07:53):
Because and I I'll
tell you this also, I guess um
customer service, right?
Customer service is veryimportant because I do have my
clients from when I startedlashing in my lips until now
still get their lashes done.
And that's almost eight years.
(08:13):
Oh wow.
Still getting their lashes donefor me.
So that's another thing too,where like, you know, I guess
clients like commitments withme, so yeah.
Speaker 02 (08:25):
Yeah, that's a
that's a big testament to your
customer service, but also thequality of your work that they
can comment back.
I love that.
What is something that you wishthe listeners knew about your
business?
Speaker 01 (08:43):
That I guess if
we're talking about like
misconceptions, right?
Um, a lot of people think thatgetting your lashes done causes
your natural lashes to likedamage it causes for for them to
fall out.
But people need to know thatit's a semi-permanent, just like
hair we shed, and that's whypeople keep coming back in to
(09:08):
get their refills done becausewe shed three to five lashes per
eye daily, and naturally wehave 100 to 150 um natural
lashes per eye.
So in in two weeks you loseabout 30 lashes, so you have to
come back, you know, and that'sone good thing about owning this
(09:30):
business.
You will have turnover wherelike they're gonna have to keep
coming back every two to threeweeks.
So that's you know, that'sinteresting.
The thing about business, yeah,yeah.
So with proper application andwith proper care with the
clients, it won't cause damageto your natural lashes.
Speaker 02 (09:51):
Interesting.
Yeah, I did not realize that.
I didn't realize that younaturally shed your eyelashes
that much.
Speaker 01 (09:58):
Like just like hair,
we shed 100 hair strands a day
and we don't notice it.
You know what I mean?
It's the same thing with withextension.
Um, more so like you now noticeit because we attach one lash
extension to per one um naturallashes.
So when they shed, you'll seeit here and there.
(10:19):
And sometimes people startfreaking out because how much
extension is what's causing formy natural lashes to fall out
when in reality it should shed.
Speaker 02 (10:30):
Right, and it's just
more noticeable because there's
an extension attached.
Yes.
Got it.
That makes sense.
Yes.
So what does that uh processentail?
Speaker 01 (10:43):
So with extension,
the very first um, first time
you get them done will requiremore time.
So it could take up to twohours, one and a half to two
hours for a full set.
So what we do is we basicallyapply one extension per one
natural lashes, and then um weyou like we do our part with the
(11:09):
application, proper umapplication, and then you do
have to take care of it.
A lot of people, a lot ofladies come in thinking that
they come in, get their lashesdone, and that's it.
And then they get told, okay,well, you can't get them white
for the first 24 hours, youcan't sleep on your side, you
can't rob them, you can't dothis, you can't do that, and
(11:30):
they'll be like, What?
Like I can just get them doneand not have to do anything, but
you know, you they also have totake care of it in order for
them to retain longer.
Speaker 02 (11:42):
And then in two to
three weeks, they come back and
for a refill.
For a refill.
Yeah.
Speaker 01 (11:49):
Interesting.
A lot of a lot of people comein every two weeks, a lot of
people come in every threeweeks.
And I must say one good thingabout the studio, um, especially
me, um, I do get this a lot asa compliment where um a lot of
people go to other places andthey take like two to three
(12:10):
hours to get a full set.
I can get them done in lessthan one and a half hour, and
then sometimes for a vivo, 45 to1 hour and 15 minutes.
Um I feel like that works likewe get a lot of um business is
because not a lot of us havetime, you know.
(12:30):
Business people, busy people,busy moms don't have time, don't
have two hours, three hours toget their lashes done.
They need to get in and out.
Like I cannot like for myself,I hate getting my lashes done
because I hate to just lay thereum for two hours or three
hours, you know?
Speaker 02 (12:51):
So yeah, that's a
long time.
Yeah.
Interesting.
Is there uh anything else thatyou want to share with the
audience?
Speaker 01 (13:01):
For um, I can say
that with lash extension, it
does help out a lot of people,um, especially like moms, where
sometimes we don't have time todo self-care for ourselves.
So lash extension pretty muchhelps you out, or like, you
know, getting your eyebrowsdone, getting them tinted or
(13:23):
waxing or anything like that.
It pretty much cuts down yourtime of getting ready.
And for somebody who likes todo makeup when they start
getting their lashes done, itfeels like you don't need
anything else but just a lashextension.
Um, I have noticed that likeyou could be working out, and
you know how we feel about afterworking out, right?
(13:45):
Like we don't want anybody tosee us, but with lash extension,
it makes you just like, yeah,like even though I just worked
out, I still look good.
You know what I mean?
So that's one thing about lashextension.
Not only it boosts yourconfidence, but it helps you out
um with time.
Because not a lot of us havetime.
Speaker 02 (14:06):
Yeah, you don't have
to do your eye makeup in the
morning.
Speaker 01 (14:09):
Yeah, that's
awesome.
Yeah, a lot of people just doum tented moisturizer and
they're ready to go.
Your hair could be messy andeverything else could be messy.
You could be wearing, you know,sweats, but if your lashes
people notice everything withlashes.
Speaker 02 (14:28):
Yeah, yeah, yeah.
Interesting.
Thank you for sharing that.
Of course.
So if the listeners want toconnect with you or visit you,
where can they find you?
Speaker 01 (14:39):
Um, we are you can
find us on Instagram, um
Aida's Lash Studio.
Um, our link is in by um in ourbio, or you can look for us on
Google.
We can actually find us onGoogle.
And um also not only do we dooffer lash extension services
and browser services, but Iactually do um certify.
(15:02):
I do um certification forlashes if anyone is interested.
And my advice right now is ifyou have a daughter who's in
high school, I would advise foryou to um have her do
cosmetology in high school.
(15:22):
It is free, it's cheaper.
I paid 20 grand for it.
And if they do take it in inhigh school, um, they can get
their license for cosmetologyand then they can go and get
certified lashes.
Like it's easier, you know, ifyou go to college or if they go
to college, they can do lasheson the side while in college.
(15:44):
Like instead of working at aretail shop or like a
restaurant, which is morestressful while studying, like
you're you doing one one client,two clients can you can make
money off of that instead ofstressing your uh yourself out
with working and then trying towork and trying to study at the
(16:05):
same time.
Speaker 02 (16:06):
Yeah, that's such
great advice to take advantage
of that.
That's such a great opportunitythat they offer in our high
schools.
Speaker 01 (16:13):
Definitely, because
I'm from Hawaii and we do not
have that in Hawaii.
You know, it's something like alot of trading um classes that
they can take in high school,which they should take, have it
as a um a plan B.
You know what I mean?
Just in case what if collegedon't work?
(16:35):
Right.
If you're gonna do beautyindustry, then here you go.
You have your cosmetology, andeven if you don't learn
everything in high school, youcan take classes to enhance your
um your experience.
Speaker 02 (16:49):
Yeah, learn a skill.
I love it.
That's such great advice.
Thank you for sharing that.
Thank you.
Well, Aida, thank you so muchfor joining me on the podcast
today and sharing your businesswith us.
Thank you for having me.
It was nice meeting you.
So lovely meeting you.
Speaker 00 (17:08):
Thank you for
listening to the Fredericksburg
Neighbors Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to FXBG NeighborsPodcast.com.