05. Influencer Myths and Other Lies the Internet Told Us

Let’s bust some myths, shall we?

After 10+ years in the influencer game, I’ve heard it all. Things like:
“You have to post 24/7.”
“You can’t grow unless you’re everywhere at once.”

And honestly? That advice is exhausting. Especially for mom creators trying to juggle it all.

Here’s what I wish more motherhood influencers knew: You don’t have to do everything. You just have to do more of what actually matters. 

That’s why in this episode, I’m breaking down:

• Why more content ≠ more growth (and what to focus on instead)
• The rise of “comfort creators” and how to lean into your personality
• Why long-form content is back (and better than ever)
• What brands are really looking for in 2025 (hint: it’s not a picture-perfect, aesthetic feed)
• How many platforms you actually need to be on to succeed as an influencer

Plus, I’m answering your biggest Qs:

• Do you really need to niche down?
• How do you keep brand deals from feeling forced?
• Is TikTok Shop still worth the hype?
  
  

If you’ve been feeling stuck, burnt out, or straight-up over it… this one’s for you.

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