Beyond the Hustle: Building a Purpose-Driven Business
In this inspiring conversation with Lyn Weinman, founder and president of KidGlove (a certified B Corp advertising agency), we explore how businesses can align profit with purpose. Lynn shares her journey from corporate success to meaningful impact, and how she's building a culture that prioritizes psychological safety and authentic connection over traditional "hustle culture."
EPISODE HIGHLIGHTS
00:00 Introduction and guest welcome
02:15 Lynn's career journey and pivotal moment
04:30 The birth of KidGlove and pandemic adaptation
07:45 Purpose-driven marketing in today's world
12:30 The importance of authentic brand messaging
18:20 Building remote culture and psychological safety
25:00 Working Genius framework and team dynamics
31:00 The myth of hustle culture
42:00 Creating genuine workplace connection
47:00 The evolution of leadership
50:00 Closing thoughts and contact information
KEY TAKEAWAYS
- Purpose-driven organizations need both heart and marketing expertise
- Psychological safety is fundamental to creativity and productivity
- Remote work can foster strong culture when done intentionally
- True leadership is about creating the right environment, not control
- Success and wellbeing aren't mutually exclusive
KEY THEMES
- Choosing authenticity over external expectations
- Redefining success beyond traditional metrics
- Creating space for others to be their full selves
- Building success through alignment rather than hustle
- Leading from purpose rather than pressure
QUOTABLE MOMENTS
"I don't need to control them. I just need to put them in the right environment to do their very best."
"None of those things are culture. Beer on tap and shuffleboard tables - those are just distractions or gimmicks."
"You can be highly ambitious, highly productive, very hard working and not give into hustle culture."
GUEST CONTACT
Agency for Change Podcast: https://kidglov.com/podcasts/
Website: https://kidglov.com/
Contact Lyn on LinkedIn: https://www.linkedin.com/in/lynwineman/
CONNECT WITH EIMEAR
Explore Working With Eimear:
Book a Call: https://eimearzone.as.me/breakthrough
📱 Instagram: @eimearzonecoach
💻 Website: eimearzone.com 📧
Email: hello@eimearzone.com
Subscribe to Girl, Choose Yourself on Apple Podcasts, Spotify, or wherever you listen to podcasts.
© 2025 Eimear Zone Coaching. All rights reserved.
Popular Podcasts
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com