A simple TikTok question about pajamas turned into 25,000+ views in less than 24 hours and hundreds of comments — and revealed something big: women everywhere are choosing comfort first. Not as giving up, but as tuning in. This week, Eimear explores why PJs-by-7pm is becoming the new normal… and a surprisingly honest expression of who we are now.
This episode started with one question I posted on TikTok:
“How early are you getting into your PJs now that the days are shorter?”
The response?
Over 25K views and a flood of comments from women saying things like:
- “As soon as I get home.”
- “Pulling the bra off in the car.”
- “I’m 46 — I don’t have the energy to be uncomfortable anymore.”
- “Day PJs, night PJs, garden PJs.”
What I thought was a tiny moment turned into a whole conversation:
Women choosing comfort.
Women choosing rest.
Women choosing themselves — without apology.
In this episode, I talk about:
- Why so many of us are leaning into comfort
- How PJs have become the unofficial “clocking out” signal
- The little rituals women use to unwind
- And how my fashion-loving self is still very much here… just with softer clothes in the evenings
I also share a few pajama brands I love — nothing fancy, just things that feel good — and I’d love to hear your favourites too.
Brands mentioned:
- Asceno (women-founded) : https://www.asceno.com/collections/pyjamas
- Eberjey: https://eberjey.com/collections/the-cozy-shop
- Olivia von Halle (navy velvet set = Christmas list!) : https://oliviavonhalle.com/collections/luxury-silk-pyjama-set
- Printfresh (women-owned, fun & budget-friendly) : https://printfresh.com/
👉 Watch the original TikTok here:
https://www.tiktok.com/@coacheimearzone/photo/7571695181049744670
Your turn:
Tell me your PJ routine — and your favorite brands, especially women-owned ones. I want to share them.
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© 2025 Eimear Zone Coaching. All rights reserved.
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