Go Social Podcast

Go Social Podcast

Marketing Expert Josh Hightower shares marketing secrets with you on the Go Social Podcast

Episodes

3 Tips to Do Less and Make More (part 6 of 6)

July 23, 2025 • 25 mins
A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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3 Ways to Prepare for a Recession (part 5 of 6)

January 16, 2023 • 26 mins
A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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3 Solutions to Stay Driven (part 4 of 6)

January 9, 2023 • 22 mins
A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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3 Solutions for Your 2023 Business Growth Plan (Part 3 of 6)

January 2, 2023 • 16 mins
A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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3 Trends to Watch for in 2023 (Part 2 of 6)

December 27, 2022 • 15 mins
A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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3 Things You Must Do to Grow Your Business in 2023 (Part 1 of 6)

December 20, 2022 • 17 mins
A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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Why You Should Own Your Own Membership Site

December 12, 2022 • 13 mins
You want to protect your audience and have control of what they experience. For this to happen, you need to own your own membership site. It's not as difficult as you may think, but it is very profitable. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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The Un-Membership Site to Increase Your Opt-In Rate

December 5, 2022 • 12 mins
You should consider having your own Membership Site where you deliver FREE value to your audience. This is a wonderful way to build a community feel and insulate your audience from others. It could be as simple as 3 videos, a masterclass, or some other type of training. Create Your Free Account to Enroll in this Course. By changing the language, you can change the behavior of your audience. Listen to this episode and learn more ab...
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The Invisible Audience

November 28, 2022 • 10 mins
How can you identify your audience when you cannot see them? You should be using pixels on every page of your website so you can continue to market to people who visit your pages. By doing this, you'll stay in front of your audience on a more regular basis. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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Dealing with the Hateful Few

November 22, 2022 • 8 mins
Not everyone will like you or how you market. What should you do when you get replies from "the hateful few" without this ruining your day? Don't hit the "unsubscribe" link! Today, Josh shares what you should do. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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Getting the Right Address

November 15, 2022 • 7 mins
How can you get the Physical Mailing Address of your prospects? Today, Josh shares a great way to ask for their mailing address. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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Coming Out of the Shadows - How to Get Their "Real" Address and Information

November 8, 2022 • 10 mins
Prospects like to hide their real information from you. What can you do to get them to come out of the shadows and give you their real information. Today Josh shares a strategy to make sure you are getting the BEST email address from ideal prospects. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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Using What Your Customers Say - A Great Source for Content That Sells

November 1, 2022 • 11 mins
One of the best ways to find words that your prospects will understand is to use the words your audience uses. Do NOT use industry jargon because they don't understand. Translate your jargon OR just use their words in your marketing. Josh shares a couple of pretty funny stories to drive home this point: The Double Wave and How to Outrun Age. Listen to this episode and learn more about all of the ways Josh and his team can help yo...
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The Idea Factory - How to Get Unlimited Ideas for Your Content Posts

October 25, 2022 • 14 mins
Finding a consistent flow of ideas can be challenging. In this episode, marketing expert, Josh Hightower, reveals where his "Idea Factory" is located and where you can find what your audience is thinking about. AnswerThePublic.com. Use what others are asking to create your posts. Google Trends is a similart type search that can tell you how many people are searching for this specific phrase. Google Home Page Search Suggestion List....
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3 Types of Social Posts (per the Legendary Frank Kern)

October 18, 2022 • 17 mins
Creating Social Posts does not have to be difficult. Josh shares what he has learned from Frank Kern: The Connect Post. The "How To" Post. The Offer. In this episode, Josh takes a deep dive into these 3 types of posts and how you can implement them this week. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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The 20/60/20 Marketing Formula

October 11, 2022 • 12 mins
MATH is a 4-Letter Word that you should LOVE. Josh explains his 20/60/20 Formula and how you can use it to grow your business. By understanding "The 3 Temperatures of People" you will more effectively communicate with your audience and gain more clients. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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The Power of a Mastermind

October 4, 2022 • 12 mins
One of the best investments you can make in yourself and your business is to join a mastermind group. Josh explains the different types of mastermind groups, why they are so transformative, and the benefit of surrounding yourself with like-minded people. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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What business are you really in? A: Marketing!

September 27, 2022 • 12 mins
What Business Are You Really In? Every business owner is in the same business regardless of your industry. Josh Hightower shares what business you are in and why this is so vital to the success of your business. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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Angles of Approach: 1 offer that you describe in 3 different ways

September 20, 2022 • 13 mins
How to engage with your audience with a compelling audience. You may not know what will resonate with them today, but when you communicate regularly you will find an "angle" that gets through to them. This is WHY you need to be consistent and persistent in your marketing. Josh also shares how to create FAQs that will help you gain more clients. Listen to this episode and learn more about all of the ways Josh and his team can help y...
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Channels of Communication in Today's Culture

September 13, 2022 • 9 mins
There are so many ways to communicate today: WhatsApp, FbMsngr, Lin, Phone, Fax, Letter, Text. Be sure you are not limiting yourself to only "old school" channels. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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