Going Clean is Dirty Business

Going Clean is Dirty Business

The true story of limitless clean power, and why we still don’t have it. Maverick TV director turned hydrogen fuel cell pioneer Nick Abson (and same guy who brought us Queen’s ‘We Will Rock You’ and Kate Bush’s ‘Wuthering Heights’) - resurfaces after years underground - to tell his unbelievable story, in conversation with filmmaker Harry Otto Brünjes; having been locked in an against-all-odds battle to liberate clean energy, after the tech was stolen by Russians. A limited narrative video podcast. 6 episodes per season, in 3 seasons. UNBELIEVABLE. UNSCRIPTED. UNFOLDING. Follow along the journey at @goingcleanpod on Instagram and TikTok JOIN THE MISSION at https://www.goingcleanisdirtybusiness... Hosted on Acast. See acast.com/privacy for more information.

Episodes

March 10, 2026 • 1 min

You know those stories that just won't let you go?

The true story of limitless clean power, and why we still don’t have it. Maverick TV director turned hydrogen fuel cell pioneer Nick Abson (and same guy who brought us Queen’s ‘We Will Rock You’ and Kate Bush’s ‘Wuthering Heights’) - resurfaces after years underground - to tell his unbelievable story, in conversation with filmmaker Harry Ot...

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What if the clean energy revolution wasn't waiting in the future but was discovered decades ago and quietly left behind?


In 1990, television producer Nick Abson was researching a documentary about the "perfect car" when he uncovered something far bigger than vehicle emissions.


What began as a simple question, became a lifetime obsession that would take Nick from television studios to fuel cell factories, from boardrooms to c...

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March 13, 2026 • 20 mins

What happens when a TV director tells the world's biggest car manufacturers they're wrong?


Nick Abson had never built a car. He had no fuel cell, no company and no experience in the automotive industry.


So naturally, he stood up in front of 3,000 people and declared he would beat Mercedes Benz.


What began as a moment of frustration at an international fuel cell conference would become one of the most audacious promises in ...

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March 14, 2026 • 29 mins

What happens when a TV director walks into a Belgian nuclear bunker, meets a chain smoking engineer and discovers a fuel cell factory quietly building the future of clean transport, just before it all starts to disappear?


Nick Abson cuts a deal with a Belgian manufacturer to build a fuel cell engine for his TV show, when he receives an early morning phone call:


They are being suddenly shut down and just like that, the proje...

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May 5, 2026 • 38 mins

What happens when two engineers, a pile of fuel cell machinery and a condemned Belgian nuclear site collide with one week to move a factory, no money and a challenge to build a vehicle from the wreckage?


Nick Abson finds himself deep inside Belgium’s VITO site, where a sudden shutdown leaves a full fuel cell factory stranded mid operation. Nick is given one week to move the entire facility and in response, he challenges th...

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