Trust in Every Carat: The Story Behind Tirajeh Jewelry

Forty years of family craftsmanship comes to life in this fascinating conversation with Roya Ghorashy of Tirajeh Jewelry. What began as a family jewelry boutique overseas has evolved into a treasured Orange County business with a reputation for exceptional quality, personalized service, and heirloom-worthy creations.

Meet Majid Azami, the master jeweler behind Tirajeh, who began learning his craft at just 14 years old. Following in the footsteps of his father, grandfather, and uncles, Majid's passion for jewelry creation runs so deep that inspiration often strikes at 2 or 3 AM, when he rises to sketch new designs. After establishing Tirajeh in Toronto for 20 years, the family brought their expertise to Laguna Niguel, where they continue to create custom pieces that celebrate life's most precious moments.

What sets Tirajeh Jewelry apart is their comprehensive approach to customer relationships. Beyond selling beautiful 18K and 14K gold pieces with certified diamonds, they offer professional appraisals, jewelry exchanges, and lifetime warranties that include free polishing and cleaning. Their boutique on La Paz Road serves not just as a store, but as a welcoming space where customers become friends over coffee and conversation about custom designs. With clients so satisfied they continue ordering from across the country, Tirajeh demonstrates that in the jewelry business, trust and craftsmanship are the true precious metals.

Visit Tirajeh Jewelry in Laguna Niguel, explore their daily collection updates on Instagram, or reach out through WhatsApp for custom designs. Experience the difference that generations of expertise brings to creating the jewelry that will mark your most meaningful moments. https://www.tirajehjewelry.com/

Episode Transcript

Speaker 1 (00:00):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, rachel Fyfe.
Welcome to the Good NeighborPodcast Now.
Are you looking to discover themost exquisite jewelry

(00:20):
collection in town?
Well, that resource may becloser than you think.
Today, I have the pleasure ofintroducing your good neighbor,
roya Gorashi, with tiragejewelry.
Roya, how is it going?

Speaker 2 (00:37):
good.
Thank you so much, rachel.
I'm so excited about thisinterview and for actually going
to talk about our business.

Speaker 1 (00:46):
Yes, well, we're excited to learn about your
business as well, so tell usabout your company.

Speaker 2 (00:52):
Yeah, trj Jewelry is actually a jewelry store that is
founded I believe 40 years agoin back home with my husband's
father, that they had actuallythe jewelry boutique in back
home and then my husbandactually started very early to

(01:12):
work with his dad because hisfather, his grandfather, his
uncles, they're all in thisbusiness and he was actually
very interested to continue hisdad's job and started even
making the jewelry since he was,I believe, 14 years old, 15

(01:33):
years old and this businessactually it was founded, I
believe, as I said, 40 years agoin back home and then big my
husband actually had thisbusiness and helping his father.
And whenever we moved to Canada, to Toronto, my husband

(01:58):
actually moved exactly T-RodgerJewelry in Toronto and we had a
T-Rodger Jewelry boutique inToronto as well for 20 years.
And after we decided to move toCalifornia and Orange County,
my husband starts T-RodgeJewelry in California and it's

(02:20):
all the passion and he loves hisjob.
He's doing actually the best,the best jobs for jewelry, going
for crafted jewelry andenjoying Whenever he's working.
I believe he's not thinkingabout anything, just thinking

(02:40):
about jewelry and make hiscustomers happy and he's
enjoying his job.
And we have this boutique nowin Orange County, in Laguna,
niguel, that variety ofcollections for the 18K gold,
14k gold and black grounddiamonds, natural diamonds, all

(03:02):
with GIA and IGI certificates.
And the best thing is, myhusband is a specialist in all
these jewelry and gold and hecan actually make any design
that our clients and customerslove to have it and if they just

(03:23):
provide a picture or photo ofthe jewelry that they like, my
husband actually going throughand we have very 3D specialists
and professional designers thatwe are going to design and then
my husband going actually tomake for them and these are all

(03:43):
ours actually and he's enjoyingand try to provide the best
quality with the best value ofthe jewelry to nice clients that
we have it.
And this is the trust betweenactually our job and customers.
That is very important and, ashe is very special, he is just

(04:08):
spending a couple of hourssometimes for the clients to
explain for them, spending acouple of hours sometimes for
the clients to explain for them,especially for the lovely bride
and groom whenever they'recoming to get their engagement
ring or the wedding band, and hejust provides them all the
information and details for allthe diamonds and gold and the

(04:31):
design that they like and he'sgoing to make for them the
lovely ring that they're goingto have it their whole life, for
their new life actually andenjoy Wonderful.

Speaker 1 (04:43):
Wonderful.
Now how did you get into thebusiness?
It sounded like definitely itwas a family business.
So anything else you want toexpand on that?

Speaker 2 (05:12):
his grandfather, his uncles, his brothers, his father
and now Majid.
Actually his name is MajidAzami.
Majid actually continue his dayjob and is a very family and we
actually have differentcustomers from different state.
Still, our Canadian customerthey call us, they order to
Majid.
Our Canadian customer, theycall us, they order to match it

(05:33):
and yeah, we prepare all thejewelry that they like and send
it actually through thedifferent states or to Canada
and yeah, he loves his job andI'm actually helping him a lot
for all the official, you know,documentations and some other
accounting and helping him insales.

(05:53):
And yeah, this business he hasstarted, I believe, since he was
14 years and he is a specialistand the thing that our client
and love actually the thing thatour client and love actually

(06:17):
Majid, because he can apprisehis jewelries very, you know,
with the very details.
And if our client even have theold jewelry, majid even can
apprise one by one for them andgoing through the even, the
diamond, the clarity, thequality and even, uh, give them
the value, because customerssometimes they love to know the
value of their old jewelry andmagic, one by one, um, give them

(06:39):
actually the details of theirjewelry and they're so happy
that at least they know thevalue of their old jewelry and
and even if they want toexchange it with the new jewelry
, we do the exchange for them.
Or even if they want to justget the cash or gold bar, we can
actually exchange the oldjewelry for the cash or for gold

(07:02):
bar as well.

Speaker 1 (07:04):
Wow, okay, well, you know, we know, marketing is the
heart of every business.

Speaker 2 (07:14):
So what or who are your target customers and how
are you attracting them?
It's, the important things inthis business is trust, and we

(07:34):
are actually.
The fact is, as we do thecustom jewelry and the magic is
a specialist in jewelry.
So, as long as the people knowmagic, they're coming to us and
we have actually some channelsand in YouTube, in Instagram, in
Google, and now it's the wordmouth.
You know the friends and in theparties they're talking about
TRJ Jewelry and we are so happythat our clients and customers

(07:55):
they are happy and sometimes wedon't need to do the advertising
and the people actually knowMajid and our store and they are
coming and because we providethe best actually quality.
Magic is very, very detailoriented about the jewelry and
we do actually the best qualitywith the best value and the

(08:19):
prices and our friends andclients they are sometimes going
to even compare with other youknow stores and they said that
no magic, your quality andprices is the best.
So, yeah, and we are going tothe different events actually
because, as I said, we are alittle bit new in California,
but in the events or a gathering, networking gathering, we are

(08:43):
going to those gathering andevents and, thanks God, we are
so good and we are providing 18Kgold that different cultures
are going to love actually 18Kgold and more, or 20 or 22.
And if actually we have thecustom jewelry for 14K 10K, we

(09:04):
can actually make those.
Anything related to gold andjewelry we do wonderful.

Speaker 1 (09:10):
Have you ever thought of doing your own podcast?

Speaker 2 (09:13):
um, not really.
No, but we have some liveactually in the instagram and my
husband has some have video foras a informatic uh videos, but
this is actually my, our firstpodcast, and thank you so much
wonderful now, outside of work,you know what do you like to do
for fun we are actually verybusy but we do some listening to

(09:42):
our mentors we have some liveactually mentors and we are
listening to them.
Or we are going for the walking,going to the nature, we do some
hiking actually and going tovisit our friends and magic.
If he has time he's just goingto find the new design, going

(10:04):
sometimes even at night, at 2 am, 3 am, he's just waking up and
going to find a new design forthe jewelry and create actually
different nice pieces of thejewelry that everybody likes it.

Speaker 1 (10:20):
He loves his work, doesn't he?

Speaker 2 (10:21):
Yeah, yeah, he enjoys it a lot.
He loves his job, yeah.

Speaker 1 (10:25):
Well, Roya, you know, please tell our listeners one
thing they should remember aboutT Rajay jewelry.

Speaker 2 (10:34):
Just the best quality and best value and best prices,
and whenever they are gettinganything from us, it's going to
be a lifetime warranty.
Anything from us is going to bea lifetime warranty.
If something happened for the,even the diamonds, or even for
polishing, cleaning, everythinggoing to be free for them.
And uh, they're just uh, therelation and friendship that we

(10:56):
have with our clients.
You know they are really lovethat one as well.
So everybody will come into ourboutique and sometimes we
invite people to come and justhave a coffee and tea there and
just have a chat.
So we have very, very lovelyfriends and clients that we
appreciate all of them for theirsupport and so even they have

(11:22):
very good reviews for us.
Put it in the Google and we doeverything that they want.

Speaker 1 (11:29):
Wonderful.
Well, how can our listenerslearn more about T Rajay Jewelry
?

Speaker 2 (11:36):
T Rajay Jewelry is actually a boutique that's
located in Laguna Niguel, 2793to La Paz Road, and we are open
every day 10 to 6.
Just Sunday we are closed, buteven after 6, some people that
are working and they're going tobe late.

(11:57):
We are going to be waiting forthem, If they call us.
We are waiting for them to comeand just come there for the
best quality and best value.

Speaker 1 (12:08):
Yeah, and they should also go to your website too,
right?
They could learn some stuff,right?

Speaker 2 (12:13):
We have the website, we have the Instagram, our
Instagram, most of thatcollection we are posting every
day.
We have some stories there andthey can even come into the
WhatsApp if they have any customorder or want to send us any
pictures or photo of the jewelry.
They can actually communicatewith Magic in the WhatsApp and

(12:36):
24 hours I can say Magic isavailable.
Yeah, we have the LinkedIn, wehave the Facebook.
Yeah, we have the LinkedIn, wehave the Facebook.
All through those channels theycan communicate with us and see
actually our collections there.

Speaker 1 (12:51):
Wonderful Well, roya, I really appreciate you being
on the show and we wish you andyour business the very best
moving forward.

Speaker 2 (13:00):
Thank you so much, rachel, from you and your team,
and thanks for arranging thispodcast, my pleasure, Thank you.

Speaker 1 (13:09):
Thank you for listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go tognporangecountycom.
That's gnporangecountycom, orcall 714-941-8862.