Google Ad & Meta Ad Strategies

My client couldn’t believe these Google Ad irrelevant search terms were converting! Here’s exactly why Google Ads shows your ads to weird, irrelevant searches (and how to fix it).

In this real coaching call, I reveal the hidden reason why Google Ads campaigns convert on bizarre search terms that seem completely unrelated to your business. If you’ve ever wondered why you’re getting conversions from searches odd search terms...

🚨 You're Killing Your Growth by Pausing Google Ads Too Early — Here's What To Do Instead

Are you sabotaging your own success by making decisions too soon? In this live coaching session, we uncover a critical mistake media buyers and founders make when scaling Google Ads: they pause campaigns before the data even has time to mature.

I walk through a real Google Ads account to show exactly:

✅ Whe...

Are your campaigns silently bleeding budget? In this coaching call breakdown, I expose the #1 Google Ads Media Buying Mistake Costing You Millions and show you how to fix them before they snowball. Watch as I audit a real Google Ads account, spot hidden PPC Marketing Mistakes in search-and-shopping data, and rebuild the strategy in real time so you can replicate the wins.

🔑 What you’ll learn
• The #1 Google Ads Media ...

In this conversation, Artur MacLellan discusses the challenges of attribution in digital marketing, particularly how traditional attribution software often relies on modeled data and can misattribute conversions. He introduces a new method for tracking user journeys that provides accurate data on where users come from and how they interact with various marketing channels. This innovative approach aims to help small businesses optim...

In this quick guide, learn the essentials of scaling Google Ads effectively to grow your business quickly. Discover common pitfalls businesses encounter when attempting to scale, and practical strategies to break through these barriers and maximize your advertising potential.

Key Takeaways:

🔑 Recognize how restrictive bidding strategies such as TCPA and tROAS may limit your Google Ads scaling potential.
🔑 Ap...

How to Reduce Google Ads CPC!

In this video, Artur reveals a method to “beat” Google at its own cost-per-click (CPC) game. The focus is on optimizing a Google Ads account to reduce the CPC while simultaneously boosting conversion volume. By taking over an underperforming ad account and tweaking how conversion values are reported—essentially “tricking” Google’s algorithm—Artur was able to achieve significant improvements. T...

Summary

In this conversation, Artur MacLellan shares a comprehensive strategy for maximizing Facebook Ads and Meta Ads to achieve significant revenue growth. He outlines a five-step process that includes conducting thorough audience research, developing ad variations, setting up top and bottom funnel campaigns, and understanding the importance of measuring success and attribution. The discussion emphasizes the need for eff...

Google Ads has evolved, and if you’re still relying on old-school keyword bidding, you might be missing out! In this video, I dive deep into the biggest Google Ads secrets, revealing how the shift from keyword-based bidding to audience-focused smart bidding is changing the game. Learn the Google Ads strategies that actually work and discover expert Google Ads tips to stay ahead of the competition.  

I share real-world expe...

In this conversation, Aaron Young shares his extensive experience with Google Ads, discussing the importance of foundational strategies for scaling campaigns effectively. He emphasizes the need to understand core concepts and the business itself to drive successful results. The discussion covers the bottom-up funnel strategy, the role of video and display advertising, audience targeting, and the significance of conversion actions a...

In this detailed discussion, Artur MacLellan outlines a strategic framework for running Google Ads campaigns specifically tailored to generate high-quality leads. He highlights how a solid understanding of the product or service is essential for configuring campaigns that truly resonate with target audiences—a cornerstone principle of any effective Google Lead Gen initiative. The conversation underscores the importance of starting ...

In this conversation, Artur MacLellan delves into the prevalent issue of marketing attribution, emphasizing its critical role in understanding where leads are originating. He underscores that effective marketing attribution is essential for businesses to make informed decisions and allocate budgets wisely. Artur outlines three key steps to enhance lead tracking and marketing attribution: implementing server-side tracking for more a...

In this podcast, Artur MacLellan goes in-depth into the effectiveness and challenges of the Google Ads Maximized Clicks strategy. He shows how the approach can bring in traffic, though it requires being handled with care to make certain that the outcome of the campaigns answers the business questions. Artur emphasizes the importance of leveraging a Google Ads feeder strategy to identify high-performing keywords and refine campaign ...

In this conversation, Artur MacLellan discusses a successful Google Ads Standard Shopping/Shopify strategy that led to a 514% increase in sales. He outlines a five-step approach to optimize Google Ads campaigns, focusing on keyword research, product duplication, and campaign management. Throughout the discussion, he highlights how implementing a google shopping ad strategy to get #1 can significantly enhance visibility and drive sa...

In this conversation, Artur MacLellan shares a detailed Google Ads Broad Match Search Strategy that reduced his cost per lead by an impressive 60%. He walks through a four-step process: analyzing existing data to identify opportunities, setting up a well-structured campaign, allowing the Google Ads Broad Match Search Strategy to run without interference, and then thoroughly analyzing and scaling the results. Artur underscores the s...

In this conversation, Artur MacLellan dives into the innovative use of AI tools, with a focus on ChatGPT for google ad copy, as well as platforms like perplexity.ai, to create highly effective and engaging ad content. Artur shares examples of his custom GPT and custom Space in Perplexity in how it models it's writing after some of the best copywriter, while avoiding common AI words, and leveraging best practices with ad copy u...

Looking to master Google Search Ads in 2025? In this comprehensive tutorial, I’ll walk you through everything you need to know to set up and optimize your first Google Search Ads campaign. Whether you're just starting out or looking to improve your skills, this guide will help you create ads that drive traffic, generate leads, and boost conversions.

In This Video, You’ll Learn:

How to set up a Google Search A...

In this podcast I show you how I use the google keyword planner for success campaigns & keyword research.

This is the first part of a three part series on how to set up your Google Ads Campaigns for success!

ULTIMATE Google Keyword Planner & Research Guide for MORE PROFIT in 2025!

In this podcast I show you exactly how to use the Google Keyword Planner in the NEW GOOGLE ADS UI Dashboard for 2024 ...

In this video, Artur MacLellan introduces a powerful Google Ads negative keyword script that automates the management of negative keywords in Google Ads campaigns. This Google Ads negative keyword script allows advertisers to effectively manage negative keyword lists, ensuring that irrelevant searches are excluded from campaigns. He demonstrates how to add negative keywords in AdWords, including the use of various keyword match typ...

One of Facebook/Meta’s most powerful features is their instant lead forms. But we know that not all leads are created equal. This is where we are going to talk about how to get high quality leads on facebook using conditional logic. In 2024 we can now reject leads that we don’t want as lead and further train the facebook algorithm to get leads for your business that are going to be valuable.

Stop paying for tire-kickers an...