How To Stop Your Gym From Failing (Churn Strategies) - Ep 1

Welcome to the Gym Sidekick Podcast, where we help gym owners like you overcome challenges and scale to success. In this first episode, we tackle one of the most critical issues in the fitness business: churn—and how to reduce it to keep your gym thriving. 💪

🔑 What is churn, and why does it matter?

📊 What’s a healthy churn rate?

Learn how to aim for a churn rate under 5% to build a sustainable, profitable gym.
🛠 4 Common Reasons for High Churn:
1️⃣ Lack of results: Why your program’s effectiveness matters.
2️⃣ No connection: Building community and creating a welcoming environment.
3️⃣ Poor environment: How cleanliness and culture affect retention.
4️⃣ Bad marketing: Attracting the wrong clients and the consequences.

💡 Actionable Tips to Reduce Churn:

Simple strategies like greeting clients by name, hosting community events, sending personalized cards, and more.
Why creating a structured staff training program leads to better results and happier members.
The importance of accountability systems to keep clients engaged and progressing.
📈 BONUS: Hear about the systems we use to maintain a 4.2% churn rate at our gym—while scaling to $100,000 months.

If you’re tired of the "leaky bucket" problem—losing clients as fast as you gain them—this episode is for you. Don’t let churn hold your gym back from success.

👉 Have us install this system into your gym for you: https://go.gymsidekick.com/opt-in