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July 28, 2025 6 mins

The pursuit of professionalism is coming at the cost of connection and I am not here for it. Arrange flowers with me as I remind you that you get to show up as your whole, wonderful, unique self and it doesn't have to always have a business-y slant. Tell the people what you like, what you don't like, what you're up to. We are nosey. We want to know you. We want to buy from you. We want to support you but you aren't letting us in to WHO you are ARE. We are way too wrapped up with not having a 'common thread' with our content and that its not professional enough. I am calling BS. The common thread is YOU. Hello?! You are the person that connects all these pieces of you and of those pieces some will land and truly connect with different members of your audience. We are human. We need connection so stop denying it to the people. Share what is up with you - it doesn't have to be open intimate details - but what about how you take your coffee, sports you like, books you're reading, thoughts you're having. Let us IN. And watch your engagement and business grow! 

Mark as Played

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