Rant with Me: Why Emotional Connection in your Marketing Matters MOST

Listen, I talked about this on Instagram this week and boy did it resonate with you all. I felt it needed a permanent spot and a deeper dive here on the podcast. YOU are your most valuable asset to your business in many ways but most importantly because you are you. Unique, brilliant, wonderful you. You might be thinking that you aren't really that unique or special - incorrect. There is no one on the face of this very vast earth that has had the cumulative life, work, lived experiences you have. There just isn't. So please share your thoughts, life and opinions with us! What makes people want to work with you isn't your strategy or your pricing, its if they feel CONNECTED to you. If they feel like you see them, are a real human being and are putting yourself out there. Building connection, getting your audience to know, like and trust you is a MUST before they will be buying from you. The fastest way to do that is to share authentically and honestly who you are. It may not always feel comfortable but its work stepping into if you want to grow your business and your impact.