Building a Life-First Business: Toby Myles & Kristi Mitchell on Uncomplicating Marketing and Career Pivots

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What happens when the life you thought you wanted no longer fits the person you’re becoming? For Kristi Mitchell, motherhood cracked open a deeper truth—and set her on a path to build a business that honored her life, her family, and her strengths.

In this episode, Kristi shares the raw and honest moments behind her transition from a corporate career to marketing strategist for service-based businesses. We talk about why motherhood changed everything, how to overcome the fear of starting your own thing, and why marketing doesn’t have to be overwhelming to be effective. Kristi also shares her best advice for anyone thinking about taking the leap—and what she wishes every business owner knew about showing up with clarity and confidence.

About Kristi Mitchell:

Kristi Mitchell is a marketing strategist who helps service-based business owners—especially those who’ve grown through word-of-mouth—create simple, strategic plans to scale. Through her business, Marketing Uncomplicated, she empowers entrepreneurs to ditch the overwhelm and market themselves with confidence and ease.

Connect with Kristi Mitchell:

🌐 Website: https://kristimitchell.com
💼 LinkedIn: https://www.linkedin.com/in/kristimitchellmarketing
🎙 Podcast: Unf*dge Your Marketing

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Episode Notes Footer:

Her Origin Story is produced by Toby Myles Copywriting, and podcast editor Ilorah Dela Cruz

All content © 2025 Toby Myles. All rights reserved.