Check Out These Highlights:
After the loss of her father and a growing sense that her “good job” wasn’t quite enough, Amy Mitchell followed a quiet pull toward more freedom and purpose. What started with remote grant writing in Bali became a leap into entrepreneurship—and eventually led to the founding of Hey Systems, a supportive membership for service-based business owners who want clarity, structure, and sanity.
In this episode, Amy shares how her love for travel, learning, and systems collided in the best way—and why her first leap into copywriting helped her realize her true strength was in designing scalable systems. We talk about what it means to follow the next right thing, how to bounce back from business “wobbles,” and why sustainable growth always starts with solving a real problem.
About Amy Mitchell:
Amy Mitchell is the founder of Hey Systems, a membership that helps service-based entrepreneurs build calm, scalable systems to grow without burning out. She blends strategy, self-leadership, and systems thinking to help business owners take aligned action and stay focused on what really matters.
Connect with Amy:
📸 Instagram: https://www.instagram.com/heysystems/
Stalk Me Online!
🔗 LinkTree: https://linktr.ee/tobymyles_copywriting
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Episode Notes Footer:
Her Origin Story is produced by Toby Myles Copywriting, and podcast editor Ilorah Dela Cruz
All content © 2025 Toby Myles. All rights reserved.
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