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June 17, 2025 63 mins

004: What happens when one woman decides not just to break the glass ceiling—but to hold the door open for others?


In this inspiring episode of #HerPerspective, we sit down with Iffat Chaudhry—a trailblazer in the AV industry, fierce advocate for diversity, equity, and inclusion (DEI), and the powerful voice behind the WhatIff videocast.


Born in London to a Pakistani immigrant father who arrived in the 1960s with just £5 and a dream, Iffat shares how her upbringing, identity, and lived experiences shaped her path to leadership. From navigating male-dominated spaces to launching a platform that amplifies underrepresented voices, Iffat’s story is one of resilience, purpose, and paying it forward.


In this episode, we explore:

- Her personal journey and what drives her DEI work

- The power of challenging the status quo in traditional industries

- How to create safe spaces and build inclusive environments

- Why paying it forward is not just a value—but a strategy for real change

- Advice for young women building their confidence in leadership roles


Iffat reminds us that when one woman rises, she creates space for many more.


Check out Iffat’s videocast: https://www.youtube.com/@WhatIff22

Connect with Iffat on LinkedIn: https://www.linkedin.com/in/iffat-chaudhry


Book Recommendations:

- Atomic Habits, James Clear

- Fierce Conversations, Susann Scott


More of Astrid:

- ⁠https://www.astridsteingrueber.com/

- https://tr.ee/KE9Hvz

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