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June 8, 2025 4 mins

We’ll queue for phones and repost strangers. But go quiet when our own mates take a shot at something real.
 In this episode of Hey Georgie, Pete George unpacks the awkward truth behind why we hesitate to support friends, especially when they’re just starting.

It’s not about likes. It’s about showing up, standing beside them, and saying, “Go on. I see you.”

If you’ve ever felt unseen while building something meaningful — or guilty for not backing someone you believe in — this one’s for you.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Pete (00:00):
You will queue for a phone, repost a stranger's reel
and scroll past your own mateschasing a dream.
Why?
When was the last time youreally supported a friend
starting something new?
Not just hitting like, not justsaying good on you mate in the

(00:21):
comments, but actually showingup.
sharing their work, sending amessage that says, proud of you,
keep going.
I'm not talking about cheeringfor someone who's already made
it.
I mean the awkward start, theuncertain middle, when it's raw,
early, and they're not evensure if it's going to work.
The truth is most people don'tshow up for that.

(00:44):
Not because they don't care,but because we've been
conditioned not to.
We're raised to believe liferuns in a straight line.
Go to school, get a job, workhard, retire, that's it.
When someone steps off thatpath, starts a podcast, launches

(01:06):
a business, creates somethingfrom scratch, it rattles people.
It breaks that script.
And that can make peopleuncomfortable.
Maybe they see a version ofthemselves they've buried.
Maybe it's the lingering stinkof MLMs.
If you don't know what that is,multi-level marketing things,

(01:28):
AMWAY and stuff.
But there are some good onesout there, believe me.
Great friend of mine's part ofone, and it's amazing.
That older fee, if you supportsomeone, they'll pitch you
something.
So we scroll past, we stayquiet, we don't engage, yet

(01:48):
we'll queue for hours for thenewest iPhone.
Well, share a strange is realbecause it looked good or made
us laugh.
But we go quiet when it'ssomeone close to us doing
something that matters.
Why?
It's because we think theywon't stick with it, that

(02:09):
they'll fail, and we don't wantto be associated with that.
Or maybe it just feels safer tosupport people we don't know.
No risk, no connection.
and no investment.
But here's the truth.
Every successful person you'veever heard of failed.

(02:30):
They tried things that didn'twork.
They stumbled.
They went broke.
They got up again.
The only difference is theykept going long enough to figure
it out.
And your mate?
Your sister?
The bloke you used to workwith?
They're doing the same.

(02:50):
Just on a smaller scale.
But they're still in the arena.
Still showing up.
Still having a crack.
And a like?
That's not showing up.
That's feeling like you did.
Real support is quieter.
It's a message.
It's a share.
It's asking, how's it going?

(03:11):
Not to judge, but to standbeside them.
Sometimes the most powerfulthing you can say to someone
brave enough to try is exactlywhat Simon Sinek said.
Go on.
No speech, no fluff, just goon.
I see you, keep going.

(03:34):
Because in a world full oflikes, walk beside someone when
they're not sure what comesnext.
That's rare, and that's real,and it matters.
So, thanks for sticking with meto this part.
If this episode made youpause...
will help you see somethingdifferently.
Share it with someone who mightneed to hear it because stories

(03:57):
are meant to be shared.
And hey, if you haven't yet,hit subscribe.
There's more on the way.
And follow us with the podcastbecause our next show is No
Second Chances, Mastering theMoment Behind the Lenses.
We're getting into thephotography side of things,
folks.
And guess what?
I'm Pete George and this is HeyGeorgie, conversations through

(04:20):
the lens and life.
And thanks for listening.
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