Episode Transcript
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(00:00):
Have you ever wondered how to getmore offers from Hollywood Casino?
We have a whole lot of tips coming up.
First.
Here's what's happening thisweek at Hollywood Casino, Bangor.
Welcome everybody to Light SlotsAction, our very first episode of
the Hollywood Casino Bangor podcast.
My name is Alton.
I am the director of marketinghere at Hollywood Casino Bangor.
And I am Mark.
(00:21):
I'm the general manager ofHollywood Casino Bangor.
And again, welcome to Light Slots Action.
We're excited to share some insideinformation into the gaming world,
Hollywood Casino, Bangor, and what'shappening around the community here today.
And so.
Let's start with what's the mostcommon question we get from our guests?
Well, we get a lot of questions from ourguests, but, uh, one of the, uh, one of
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the questions that we get is, uh, aboutoffers and, uh, how guests earn offers,
uh, and how that essentially works.
So, Alton, how does that work?
Just so our, our guests can understandwhat that, what that's all about.
Yeah, I mean, I would ahundred percent agree.
It's the most common question that we get.
And you know, the, the basicanswer for everybody is, is to play
(01:03):
with your pen play card, right?
The more you play with your card, yep.
The more benefits you're gonnareceive, the more credit you get
for your activity within the casino.
And it's important for our gueststo understand that, you know,
when you take that card outta themachine and you're playing, you're
not getting credit for that play.
And so.
We can't develop offers if wedon't know what you're playing.
(01:23):
Absolutely.
And Elton, you mentioned somethingabout a Penn Play card and, uh, for
everybody listening, what is that?
Yeah, so Penn Play is PennEntertainment's rewards program.
Uh, it is a amazing program that carriesthrough all of our properties across
the, the country, and it is how we trackthat play and how we reward our guests.
(01:45):
And so the pen play card isused at the gaming systems.
It's used in our retail outlets.
It's used at the hotel.
It, it's just a fantastictool and rewards program.
Think of it like yourDunking Rewards, right?
Absolutely.
I mean, I mean, you wouldn'tgo to Dunking and not get your
Dunking points, so absolutely.
It's the same concept.
Very, very, very cool.
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So, no, I agree.
You know, when you, you go out,you get your points exactly the
same as the casino and sometimesthat's not, uh, not very well known.
And again, that's why we're here today.
To clarify that, you know, one of thethings to add Elton too, you know,
we have some incredible team membersthat work at Hollywood Casino and
they are unbelievably knowledgeable.
So one thing for me to add as well is.
(02:26):
Ask the people at the casino, if you'recoming in, ask the dealers, ask anybody
around, they'll be able to give youa little bit more clarity and answer
questions specific to the offers thatare available on property at that time.
Right?
No, absolutely.
Absolutely.
And you know, again, we led with this.
We wanna talk about how folks can, canget their offers and things like that.
And it's important for people to alsoknow, not only do you need to be playing
with your card, but where you're playingand where you're using that card.
(02:49):
De like that affects whatyou're getting for your offers.
If, if you're playing table gamesconsistently, you're probably
not gonna get a lot of slotplay offers and vice versa.
If you're playing the slot machinesa lot, you might not see as much.
Table action.
Absolutely.
And you know, going back to the card,like you mentioned as well, really
important to play with your card.
It's very easy sometimes to forget youhave your card with you, but what we
(03:12):
can always say is make sure your card isinserted into the machine that gives you
the opportunity to really get the creditsand get the credit for the play that,
um, you're actually playing on the floor.
So.
Urging everybody to do so.
And again, any questions onit, just let anyone know.
Yeah, absolutely.
And, and you know, speaking of tablegames in particular, right there,
there's a, a common misconception outthere with a garage to offers that,
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you know, the more I play shouldmean in one sitting and sometimes
should mean I get a bigger offer.
Right?
Absolutely.
Sometimes, yeah.
Sometimes.
However, it's important to keep inmind that at a table game, one of the
things that we're really looking at whenit comes to offers is the time you're
spending on that table game, right?
So coming in and, and spendinga significant amount on one hand
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and walking away, you're not gonnanecessarily get the maximum value for
that spend when it comes to rewards.
So if you're looking to maximize yourrewards, if that's important to you.
You know, considerother, other strategies.
Consider maybe medium sized bets,but playing over a more extended
period of time that's gonnaallow us to maximize your offers.
(04:16):
That's absolutely correct.
And you know, if you're not sure too,just on the, the game type, obviously
coming into the casino, to add onwhat Elton said, we have various
different types of table games.
So again, it's, it's understandingthe games, asking the questions.
Um, particularly like Elton said, it'sthe duration of play on the game and,
you know, each game suits everybodydifferently and, uh, you know, there's
(04:37):
plenty to have a lot of fun at.
Yeah, absolutely.
Exactly.
And, and I know, you know, offers areso important to our guests and, and
they want 'em know that they're gettingthe bang for their buck, so to speak.
Absolutely.
Just like with any rewards program, right?
You don't join a rewards program thatdoesn't give you any benefits back.
What's the point?
The point is for us to rewardyou and to thank you for, yes.
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For your commitment to HollywoodCasino and your loyalty to our brand.
Absolutely.
And one other thing to mention as well,you know, with Penn Entertainment,
you look at Penn Play, what isour bigger entity and that is Penn
Entertainment across the entire company.
We are here as Hollywood CasinoBangor, but also for everyone to know.
You know, we stretch across 44properties, uh, across the United States.
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So when you gain your play and you,you, you get points, et cetera.
All of that can be applied at otherproperties within our portfolio,
which is really, really awesomeif you're traveling, visiting
other parts of the country.
That's what makes it great.
So going back to what we originallysaid, make sure you're getting the
points that you deserve to use itwherever you, you you wanna play.
Yeah, absolutely Mark.
And that's a great point.
(05:38):
You know, that's one of the benefitsof the Penn Play program versus some of
the other operators out there, right?
Our rewards program, ourbenefits, our pen cash rewards
are transferable to d differentproperties across the the country.
And so being able to play here inHollywood Casino Bangor, and then
go visit our sister property insay, plain Ridge, Massachusetts.
Your play up here can, can deemrewards down there for you.
(06:02):
And, and so again, it's so criticalthat you use your pen play card and
your pen play app to make sure you'remaximizing what those offers are.
Fantastic.
And you know, one of the other thingsto chat about Elta, you know, we've
talked a lot about, you know, offersand gaming, whether it's slots or
tables, but, you know, I'd love tohear a little bit about how the play
at the tables, what, what kind ofoffers are associated with restaurants,
(06:24):
hotel, uh, room nights, et cetera.
That's a great one, mark.
'cause you know, I think the second mostfrequent question I get outside of how do
I get more slot play or more free bets?
Yeah.
Pen bets.
It, it's how do I get afree room at the casino?
Absolutely.
Yep.
And so that, that is, you know,honestly, it's not dissimilar from
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the offers we've already talked about.
Right?
Yeah.
It's critical that you're playingwith your pen play card, that
you're using your pen play app to,to track your, your progress and.
You know, the more you play,the more you're gonna benefit.
But we offer those rooms basedon a number of different factors.
You know, it, it's based on hoteloccupancy, it's based on what our
rates are in the market right now.
(07:08):
You know, here in Bangor, wehave a wonderful concert venue.
We actually have multiple wonderfulconcert venues, and so on a concert
night, our hotel's pretty packed.
To begin with.
Yeah.
And so sometimes it can be difficultfor us to be able to offer all
of our players a comp nighton one of those busier nights.
And, and so, you know, by making sureyou're always using your pen play card,
(07:28):
it's gonna maximize that opportunity.
Nothing is ever guaranteed, butit's the best way to ensure that
you're getting that maximum value.
From your, from your rewards program.
Absolutely.
And you know, from our perspectivein the casino, we love being able to
give our players these awards, right?
It's, it's a show of appreciation.
You know, there's, there'sother options out there.
(07:49):
We truly appreciate our players comingin and we really want to reward them.
And of course, with the Penn Play appand, and everything that's associated
with that, it is just a phenomenalplatform and we love seeing our customers.
Benefit from it every day.
And we appreciate theirplay at the casino.
Absolutely.
And, and you know, we've talked alot about the pen play app here.
You know, talking about promotions andtalking about offers that folks get, you
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know, the pen play app is a fantasticresource because it's gonna show you what
you're qualified for right now, right?
You're gonna be able to log in.
See all the different offers thatyou have available to you right now,
you're gonna be able to see yourprogress towards that next tier level,
that next real time reward, whichis a pen cash reward for playing.
So making sure you're, you'reusing that, that pen play app.
(08:34):
And remembering too that some offers aregonna be exclusive to the pen play app.
Absolutely.
So, you know, the Penn Playup is kind ofa one-stop shop, like Elton was saying.
It's, it, it agree with you completely.
It's, it's in the palm of your hand.
You have access to your offers, yourtier status, where you're at, and
there's multiple different links to,you know, like we were discussing
(08:56):
about hotel, food and beverage.
Everything is in thepalm of your hands, so.
It's, it's, you know, a great platformand, and as we mentioned earlier,
there's other businesses out there.
Take the Duncan example for example.
Yes, you would get your points there,but think about this, everywhere you
go, you have an app that accesses youto all the benefits of that business.
No different to the casino at all.
(09:16):
It's just more reallycool stuff, right, Elton?
No, absolutely.
I mean.
My, one of my favorite things aboutthe Penn Play app is it's almost
like we took our favorite gamingapp and our favorite hotel app.
Exactly.
And we merged them together.
Right.
You can book your room, you can orderyour food, you can, you can check your
offers, you can get exclusive offers,and you can do all that from one app,
(09:38):
rather than having to download four,you can even check into your hotel room.
Yes, you can.
You can open your door using ourdigital key from the pen play app.
It's very cool.
And yeah, it's, it's all of those thingsand at the end of the day, we are, we're
continually, continuously evolving theapp and, you know, based on things we've
heard from customers as we've generatedthis, it's, it's gotten better and better.
(10:00):
So, honestly, using this is, is reallybest in class and it's, uh, it will
really enhance the experience for,uh, during your stay at the property.
Absolutely.
And now Mark, you know, uh, uh, one ofthe things, the other questions that
I get were get related to offers a lotis I didn't get anything in the mail.
And so what, what am do I have offers?
(10:21):
What's going on?
You absolutely have offers.
You know, these days when you look,again, we're talking about digital, right?
So again, on the app, useyour app, see it on the app.
That's where these willbe available to you.
Um.
You know, I, I'm one, I dunno aboutyou, Elton, but you know, going to my
mailbox and seeing, uh, 20 differentpieces of mail that just jam up
my mailbox that I would discard.
(10:43):
So frustrating.
It's very frustrating.
And, you know, we want to take away allthat noise from our customers and, you
know, send offers or have offers availableto you that's specific to you, that you
can see it and, and, and embrace it.
And we also, by sending mail, wealso wouldn't want you to lose out
on an opportunity by discardingsomething you might've wanted to use.
So.
Leave all of that to us.
(11:04):
We will make it easy.
Use the app and everything willbe in the palm of your head.
Absolutely.
And you brought up agreat point there, mark.
You know, when we're relying on directmail, sending you something in the mail
to get you your offer means we haveto think about this months in advance.
Yes, we do.
We have to plan, we have todrop it in the post office.
Hope that the, you know, ponyExpress makes it to callous
and drops that off for you.
(11:25):
Uh.
For those of you not in Maine,it's a very small town out in,
uh, down east as we call it.
And it's not pronounced kle.
It is not pronounced kle.
And, and so, you know, it, it's importantfor us to be able to transition folks
to the digital, the pen play app.
Right?
'cause it allows us to getthose offers to you quicker.
Yes.
And allows you.
As the consumer and the guestto access those offers quicker.
(11:49):
Yes.
Uh, so, you know, we've talked alittle bit about the app and we've
talked about the offers, but, butit really is moving into the app to
be able to maximize those offers.
Right.
But I go back to the beginning point.
Make sure you play withyour pen play card 100%.
Make sure you play with, playwith your pen play card so
we can capture all of that.
But you know, at the end of the day, we,our, our offers and everything is geared
(12:12):
up for, for play like we've discussed.
Um, but yeah, just keep usingthe platforms we are and again,
going back to ask questions again.
Absolutely.
I've mentioned it before.
We have a team of knowledgeableindividuals and you know, we
also understand that adaptingto a new technology platform
can sometimes be difficult.
You know, technology's moving so fast.
(12:33):
It's intimidating.
It's intimidating.
I'm scared of Chachi pt. I know.
Trust me, my kids have to teachme everything about technology.
Uh, but, uh, you know, that's the thing.
So it sometimes it can be a littlebit overwhelming, especially if you're
used to getting direct mail, et cetera.
Utilize our team, ask the questions.
Even on the app itself, youcan ask questions and you can
get, you can get dialogue.
So use those resources and honestly,it opens up a whole world of
(12:57):
offers that is really leaps andbounds of what it used to be.
Absolutely, and, and that'sthe beauty of this, right?
We want to provide the.
Best experience for every personthat walks into Hollywood Casino
and, and the way for us to do that,the way for us to give you the best
offers and to get those to you asquickly as humanly possible Yeah.
Is, is through digitization.
And, and so as, as you talkedabout, mark, you know, it can be
(13:19):
intimidating when you're trying toadopt those new technologies For sure.
But, but the, the advantageof them is just, yeah.
It's fantastic and it's gonna allow us tobe so much more efficient in our offers.
Couldn't agree more.
So we're excited and, you know, astechnology continues to grow, we will,
we will obviously be in lockstep with it.
(13:40):
And, uh, yeah, we're, we're,we're all committed to making sure
that the experience full of ourcustomers continues to be fantastic.
Absolutely.
And so.
I want to kind of wrapthings up real quick, mark.
Yeah.
We've had a great conversationhere about offers.
Absolutely.
But, but I wanna make sure we, we exitwith our, kind of our high points, our
highlights of the conversation, so, right.
You know, going back to the, some of thetopics we talked about today, specifically
(14:03):
promotions, you know, what can ourguests do to maximize their promotions?
In a couple of words, useyour pen play card 100%.
Make, yeah.
Make sure the card isinserted into the machine.
Make sure you.
Um, understand that, you know, what,what, what encompasses maximizing?
So again, when you're on the tablegame, it's the time on device,
(14:25):
which is how long you are playingin conjunction with your wager.
And then on the slot it's a little bitdifferent where it's more about the
wager and, and the amount of, of, ofmoney that's associated with the bet.
What else do we have, Elton?
Yeah, I mean, those arethe key points, right?
And I just wanna make sure everybody.
Because we get the question all the time.
Yes, we do.
Everybody is crystalclear on those things.
(14:46):
Is, is, you know, again, it's, it'sabout playing with your pen play card.
Yeah.
Uh, on the slot machines.
It's about, you know, yes.
It's about how much money youput into the machine and you play
when it comes to tables, it's alittle more complic Complicated.
Yep.
It's a little more complicated.
And it's a little bit more of a,of a, a, a algorithm, if you will.
Yep.
In that it is time on table average bet.
(15:09):
Yes.
And those things combined, not just,I came in and I plopped down $20,000,
why don't I have a $20,000 offer?
Exactly.
Well, first of all, that wouldbe a hundred percent reinvestment
and Mark would fire me.
Um, so we can't do that.
I'm sorry.
No doubt.
Uh, but, but it, it's about that timeon the, the, the table so that we can.
Give you the maximum benefit.
(15:31):
Yes.
And last point, to add on that aswell as we have, uh, you know, as we
mentioned earlier, we have a largeselection of different table games.
And, you know, each one is, isdependent on personal preference on
play, but also, you know, there couldbe a game that best suits your play
style that could maximize your, your,your, your offer, uh, your offer.
So again.
(15:51):
Plenty of options.
And again, that's why we always saythe casino has something for everybody.
And, uh, you know, whenin doubt, ask questions.
Absolutely.
Absolutely.
Well, mark, this has been so much fun.
Yes.
It have to do it again sometime.
Uh, with that we are gonna bid you ado, but we first we're gonna give you
one more update of what's coming up hereat Hollywood Casino Bangor this week.
(16:13):
Awesome.
Thanks Elton.