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June 5, 2025 15 mins

Have you ever felt ashamed for still wanting a drink even though you’d decided to cut back or quit? Then this episode is for you.

So many people believe that if they truly wanted to change, they wouldn’t still crave alcohol. They think desire means weakness or proof that something’s wrong with them. But that’s not true—and in this episode, I’ll show you why.

We’ll talk about:

  • how the brain forms habits around alcohol (and why cravings become automatic);
  • why wanting a drink doesn’t mean you’re failing;
  • how to stop judging yourself for wanting alcohol;
  • and what to focus on instead—so you can build real, sustainable change.

You don’t have to erase all desire to take back your power. You just have to respond differently to it.

Whether you’re sober-curious, taking a break, or trying to drink less, this episode will help you take the shame out of wanting alcohol and make choices that actually support the change you want.

***

Grab my free guide "7 Steps to Kickstart Your Sobriety": https://www.adrianacloud.com/7-steps

Book a free consultation: https://acloudcoaching.as.me/consult

Get in touch with questions or comments: adriana@adrianacloud.com

Follow me on Instagram: @adriana_cloud_

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