October 12, 2024 • 8 mins
💻 Launching Your Online Business: The Ultimate Guide! 💻
In this dynamic episode, our AI hosts, Kai and Sarai, break down Borja Girón’s comprehensive guide on starting an online business from scratch.
What mental preparations are essential before diving in?
Discover the various online business models, from e-commerce to podcasts, and learn how to conquer your fears and validate your ideas.
With tips on creating a business plan, mastering digital marketing, and navigating legalities, this episode is packed with insights to kickstart your entrepreneurial journey!
In this dynamic episode, our AI hosts, Kai and Sarai, break down Borja Girón’s comprehensive guide on starting an online business from scratch.
What mental preparations are essential before diving in?
Discover the various online business models, from e-commerce to podcasts, and learn how to conquer your fears and validate your ideas.
With tips on creating a business plan, mastering digital marketing, and navigating legalities, this episode is packed with insights to kickstart your entrepreneurial journey!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Ever dream of ditching the nine to five you know,
being your own boss, calling the shots, maybe even working
in your pajamas.
Speaker 2 (00:07):
Ah, the allure of the online empire. It's a common.
Speaker 1 (00:10):
Dream, it really is, And today we are diving deep
into borhad your own's guide como impisada and brenderikia unkoso online?
Speaker 2 (00:19):
Is this it'll which for those who don't speak Spanish,
translates to how to start a business and create an
online business from scratch exactly.
Speaker 1 (00:27):
And while the title might seem well a tad broad,
there's a lot packed in there. It really is. But
don't worry. We're here to break it down, sift through
the noise, and uncover a clear roadmap to online success.
Speaker 2 (00:38):
And I have to say, one of the things I
appreciate most about Jeron's approach is that he doesn't just
jump right into website builders and marketing funnels.
Speaker 1 (00:45):
He goes deeper, much deeper.
Speaker 2 (00:47):
He starts with you with your mindset, mindset.
Speaker 1 (00:50):
Okay, I'm intrigued, but also maybe a little skeptical. I mean,
I get it, positive thinking and all that, but how
does that translate to actual results in the online business world.
Speaker 2 (00:59):
Well, imagine this, you decide to open your dream restaurant.
Speaker 1 (01:02):
Okay, I'm falling.
Speaker 2 (01:03):
You wouldn't just rent a space, throw some tables down
and hope people show up, right, No, of course not.
Speaker 1 (01:09):
Yeah, you'd have a plan, a menu of vision.
Speaker 2 (01:12):
Exactly, And that's the comparison to your own makes He
wants you to approach your online business with the same
level of seriousness, the same long term vision, the same
dedication you'd put into opening that dream restaurant.
Speaker 1 (01:24):
So it's about ditching the get rich quick mentality precisely.
Speaker 2 (01:29):
He wants you to think about building something sustainable, something
you're passionate about, not just chasing a quick buck.
Speaker 1 (01:35):
Because, let's be honest, those overnight success stories we often
hear about, they're usually what years in the making.
Speaker 2 (01:40):
Exactly, years of hard work, of resilience, of figuring things
out of trial and.
Speaker 1 (01:45):
Error, and probably a few setbacks along the way.
Speaker 2 (01:47):
Right, Absolutely nobody launches a perfect business straight out of
the gate.
Speaker 1 (01:51):
Speaking of starting out, there's this other myth I think
trips a lot of people up and your own tackles
it head on, the idea that if you don't already
you have a massive online following, you're starting from.
Speaker 2 (02:03):
Scratch, right, and you know, it's easy to fall into
that trap, especially when you see these influencers with millions
of followers.
Speaker 1 (02:09):
It can feel incredibly daunting, like trying to climb Mount
Everest in flip flops.
Speaker 2 (02:13):
I love that analogy. But here's the thing. Geron argues
that you're never truly starting from zero. Think about it. Yeah, friends, family,
former colleagues, maybe even online communities you're a part of, right,
That's a network, a foundation to build upon.
Speaker 1 (02:30):
It's about leveraging those existing connections, tapping into those networks
and building from there exactly. That's such a powerful shift
in perspective. It's not about starting from scratch, it's about
starting from where you are with what you have. Okay,
so you're in the right headspace, ready to ditch the
limiting beliefs, and you've got your network, or at least
the beginnings of one. Where do you even go from there?
Speaker 2 (02:51):
That's where Jeron really shines. He lays out ten different
online business models. You're practically spoiled for choice ten.
Speaker 1 (02:59):
Wow, that is a lot to wrap your head around.
Speaker 2 (03:01):
It is, but that's the beauty of it. There's something
for everyone. He covers everything from starting a YouTube channel
to launching an e commerce store, building niche websites, affiliate marketing,
even creating a paid newsletter.
Speaker 1 (03:15):
That's a pretty diverse range. I could definitely see how
someone might feel overwhelmed, though, I mean, where do you
even begin with so many choices?
Speaker 2 (03:22):
Oh? Absolutely, it's a common hurdle, and Juron totally guess it.
He even acknowledges that the sheer volume of information out
there can lead to analysis paralysis.
Speaker 1 (03:32):
Analysis paralysis.
Speaker 2 (03:33):
You know that feeling of being so overwhelmed with options
that you end up doing nothing at all.
Speaker 1 (03:37):
Ah, I know it, Well, so how do we break
free from that? How do we cut through the noise
and find that perfect path.
Speaker 2 (03:44):
That's where Jerown's personalized approach comes in. He guides you
through different scenarios based on your individual needs and your
current situation.
Speaker 1 (03:51):
So it's not a one size fits all approach.
Speaker 2 (03:53):
Definitely not. For example, someone who needs to generate income
quickly probably shouldn't start by, say, building a complex online course.
Speaker 1 (04:01):
Yeah, that could take a while exactly.
Speaker 2 (04:04):
Jeron's honest about the fact that entrepreneurship, more often than not,
is a marathon, not a sprint. But he does provide
strategies for those needing to see some more immediate income.
Speaker 1 (04:14):
Okay, like, what kind of strategies are we talking about?
Speaker 2 (04:17):
He suggests things like freelancing, utilizing skills you already have
for quick gigs. He even talks about getting a handle
on your personal finances to free up more resources to
pursue those passions.
Speaker 1 (04:28):
So it's about taking stock of where you are right
now and making smart strategic moves.
Speaker 2 (04:33):
Exactly, you got to play the hand you're dealt, right.
Speaker 1 (04:35):
Makes sense. What about someone who's maybe not looking to
quit their day job just yet, but they're interested in
the side hustle just to test the waters.
Speaker 2 (04:44):
That's a great starting point. Giron encourages those folks to
think about ways to monetize their existing hobbies or passions.
This is actually where his provocative question comes in. What
if you could live off your passion?
Speaker 1 (04:56):
I love that?
Speaker 2 (04:57):
Right. He's not saying it's easy, but he's in encouraging
you to at least imagine that possibility.
Speaker 1 (05:03):
It's about finding that sweet spot where your skills and
interests in market demand align. You got it, all right.
We've talked mindset, we've explored different business models, even touched
on personalized approaches, but let's get down to it. What
are some tangible steps someone can take, like right now
today to get this show on the road.
Speaker 2 (05:23):
Well, Jeron's got a ton of practical advice, but if
I had to pick one thing he really hammers home.
It's the importance of creating a minimum viable product.
Speaker 1 (05:33):
Minimum viable product. Okay, that sounds a little jargony for
those of us who aren't you know, tech.
Speaker 2 (05:38):
Wizards, fair enough, think of it this way. It's the simplest,
most bare bones version of your idea that you can
put out into the world a test run, basically before
you invest a ton of time and energy into something
that well, your audience might not even want.
Speaker 1 (05:51):
So instead of spending months building the perfect website or
writing the ultimate ebook, you're saying, put something out there,
get feedback, and then iterate.
Speaker 2 (06:00):
Exactly validate that idea early on. And speaking of feedback,
Jerome's a huge proponent of market research.
Speaker 1 (06:06):
Which makes sense right. You need to know who you're
talking to, what their pain points are.
Speaker 2 (06:10):
Absolutely, launching a business with out market research is like
I don't know, setting sale without a map or compass.
You need to understand your target audience, their needs, desires,
what solutions are they already using? And how can you
differentiate yourself? What makes you stand out?
Speaker 1 (06:26):
Finding your niche providing real value. Okay, I'm with you.
There was one piece of advice from Jerome that I
found really intriguing. He's adamant about building an email list
right from day one.
Speaker 2 (06:39):
Yeah. You know, most people don't even think about email
lists until they're ready to launch a product or service.
But Jerome stresses the importance of starting early.
Speaker 1 (06:47):
Why is that? What's the big deal with email lists?
Speaker 2 (06:49):
Because it's a direct line of communication to your most
engaged audience. These are the people who have actively raised
their hands and said, hey, I'm interested in what you
have to offer.
Speaker 1 (06:57):
So it's not just about throwing content into the void
and hoping it sticks. It's about cultivating those relationships, nurturing them.
Speaker 2 (07:05):
You got it. Oh and this might surprise you, but
Jiron actually advises against going completely self employed too quickly.
Speaker 1 (07:11):
Really, that seems kind of counterintuitive, doesn't it. I mean,
isn't the whole point to be your own boss, set
your own hours.
Speaker 2 (07:17):
It is, but his reasoning makes a lot of sense.
He wants you to have that financial cushion, that proof
of concept, before you go all in and make your
online venture your sole source of income.
Speaker 1 (07:29):
So test the waters before you jump in head first.
Speaker 2 (07:32):
Exactly. It's about mitigating risk, setting yourself up for success
in the long run. And throughout the guide, he's constantly
pointing you to other resources, other tools, other experts. He's
like that encouraging friend who wants to see you succeed.
Speaker 1 (07:46):
He sounds great, So it's almost like having a personalized
roadmap guiding you toward the most relevant information for your goals.
Speaker 2 (07:53):
That's a great way to put it. And while he
provides tons of tactical advice, I think the most important
takeaway from your own is his emphasis on self awareness.
Speaker 1 (08:01):
So it's not just about picking some random business model
and copying what everyone else is doing, not at all.
Speaker 2 (08:06):
It's about really understanding what makes you tick, what unique
value you bring to the table, and then aligning your
actions with that vision.
Speaker 1 (08:13):
Building something that not only generates income but also brings
you joy right, right, something that feels aligned with your values.
Speaker 2 (08:20):
Exactly, And you know, as we wrap up our deep
dive into Jeron's guide, I think the key thing to
remember is that there's no magic formula for online success,
right no.
Speaker 1 (08:30):
Overnight wishes or secret handshakes.
Speaker 2 (08:32):
But there is a path, a journey, and it starts
with a willingness to put in the work, to be consistent,
and to you know, maybe even have a little fun
along the way.
Speaker 1 (08:42):
Couldn't have set it better myself. Well, that's it for
this episode of the Deep Dive. We hope you enjoyed
this deep dive and as always, we'd love to hear
your thoughts. What small step can you take today to
get closer to your online business dreams. Until next time,
Ever dream of ditching the nine to five you know,
being your own boss, calling the shots, maybe even working
in your pajamas.
Speaker 2 (00:07):
Ah, the allure of the online empire. It's a common.
Speaker 1 (00:10):
Dream, it really is, And today we are diving deep
into borhad your own's guide como impisada and brenderikia unkoso online?
Speaker 2 (00:19):
Is this it'll which for those who don't speak Spanish,
translates to how to start a business and create an
online business from scratch exactly.
Speaker 1 (00:27):
And while the title might seem well a tad broad,
there's a lot packed in there. It really is. But
don't worry. We're here to break it down, sift through
the noise, and uncover a clear roadmap to online success.
Speaker 2 (00:38):
And I have to say, one of the things I
appreciate most about Jeron's approach is that he doesn't just
jump right into website builders and marketing funnels.
Speaker 1 (00:45):
He goes deeper, much deeper.
Speaker 2 (00:47):
He starts with you with your mindset, mindset.
Speaker 1 (00:50):
Okay, I'm intrigued, but also maybe a little skeptical. I mean,
I get it, positive thinking and all that, but how
does that translate to actual results in the online business world.
Speaker 2 (00:59):
Well, imagine this, you decide to open your dream restaurant.
Speaker 1 (01:02):
Okay, I'm falling.
Speaker 2 (01:03):
You wouldn't just rent a space, throw some tables down
and hope people show up, right, No, of course not.
Speaker 1 (01:09):
Yeah, you'd have a plan, a menu of vision.
Speaker 2 (01:12):
Exactly, And that's the comparison to your own makes He
wants you to approach your online business with the same
level of seriousness, the same long term vision, the same
dedication you'd put into opening that dream restaurant.
Speaker 1 (01:24):
So it's about ditching the get rich quick mentality precisely.
Speaker 2 (01:29):
He wants you to think about building something sustainable, something
you're passionate about, not just chasing a quick buck.
Speaker 1 (01:35):
Because, let's be honest, those overnight success stories we often
hear about, they're usually what years in the making.
Speaker 2 (01:40):
Exactly, years of hard work, of resilience, of figuring things
out of trial and.
Speaker 1 (01:45):
Error, and probably a few setbacks along the way.
Speaker 2 (01:47):
Right, Absolutely nobody launches a perfect business straight out of
the gate.
Speaker 1 (01:51):
Speaking of starting out, there's this other myth I think
trips a lot of people up and your own tackles
it head on, the idea that if you don't already
you have a massive online following, you're starting from.
Speaker 2 (02:03):
Scratch, right, and you know, it's easy to fall into
that trap, especially when you see these influencers with millions
of followers.
Speaker 1 (02:09):
It can feel incredibly daunting, like trying to climb Mount
Everest in flip flops.
Speaker 2 (02:13):
I love that analogy. But here's the thing. Geron argues
that you're never truly starting from zero. Think about it. Yeah, friends, family,
former colleagues, maybe even online communities you're a part of, right,
That's a network, a foundation to build upon.
Speaker 1 (02:30):
It's about leveraging those existing connections, tapping into those networks
and building from there exactly. That's such a powerful shift
in perspective. It's not about starting from scratch, it's about
starting from where you are with what you have. Okay,
so you're in the right headspace, ready to ditch the
limiting beliefs, and you've got your network, or at least
the beginnings of one. Where do you even go from there?
Speaker 2 (02:51):
That's where Jeron really shines. He lays out ten different
online business models. You're practically spoiled for choice ten.
Speaker 1 (02:59):
Wow, that is a lot to wrap your head around.
Speaker 2 (03:01):
It is, but that's the beauty of it. There's something
for everyone. He covers everything from starting a YouTube channel
to launching an e commerce store, building niche websites, affiliate marketing,
even creating a paid newsletter.
Speaker 1 (03:15):
That's a pretty diverse range. I could definitely see how
someone might feel overwhelmed, though, I mean, where do you
even begin with so many choices?
Speaker 2 (03:22):
Oh? Absolutely, it's a common hurdle, and Juron totally guess it.
He even acknowledges that the sheer volume of information out
there can lead to analysis paralysis.
Speaker 1 (03:32):
Analysis paralysis.
Speaker 2 (03:33):
You know that feeling of being so overwhelmed with options
that you end up doing nothing at all.
Speaker 1 (03:37):
Ah, I know it, Well, so how do we break
free from that? How do we cut through the noise
and find that perfect path.
Speaker 2 (03:44):
That's where Jerown's personalized approach comes in. He guides you
through different scenarios based on your individual needs and your
current situation.
Speaker 1 (03:51):
So it's not a one size fits all approach.
Speaker 2 (03:53):
Definitely not. For example, someone who needs to generate income
quickly probably shouldn't start by, say, building a complex online course.
Speaker 1 (04:01):
Yeah, that could take a while exactly.
Speaker 2 (04:04):
Jeron's honest about the fact that entrepreneurship, more often than not,
is a marathon, not a sprint. But he does provide
strategies for those needing to see some more immediate income.
Speaker 1 (04:14):
Okay, like, what kind of strategies are we talking about?
Speaker 2 (04:17):
He suggests things like freelancing, utilizing skills you already have
for quick gigs. He even talks about getting a handle
on your personal finances to free up more resources to
pursue those passions.
Speaker 1 (04:28):
So it's about taking stock of where you are right
now and making smart strategic moves.
Speaker 2 (04:33):
Exactly, you got to play the hand you're dealt, right.
Speaker 1 (04:35):
Makes sense. What about someone who's maybe not looking to
quit their day job just yet, but they're interested in
the side hustle just to test the waters.
Speaker 2 (04:44):
That's a great starting point. Giron encourages those folks to
think about ways to monetize their existing hobbies or passions.
This is actually where his provocative question comes in. What
if you could live off your passion?
Speaker 1 (04:56):
I love that?
Speaker 2 (04:57):
Right. He's not saying it's easy, but he's in encouraging
you to at least imagine that possibility.
Speaker 1 (05:03):
It's about finding that sweet spot where your skills and
interests in market demand align. You got it, all right.
We've talked mindset, we've explored different business models, even touched
on personalized approaches, but let's get down to it. What
are some tangible steps someone can take, like right now
today to get this show on the road.
Speaker 2 (05:23):
Well, Jeron's got a ton of practical advice, but if
I had to pick one thing he really hammers home.
It's the importance of creating a minimum viable product.
Speaker 1 (05:33):
Minimum viable product. Okay, that sounds a little jargony for
those of us who aren't you know, tech.
Speaker 2 (05:38):
Wizards, fair enough, think of it this way. It's the simplest,
most bare bones version of your idea that you can
put out into the world a test run, basically before
you invest a ton of time and energy into something
that well, your audience might not even want.
Speaker 1 (05:51):
So instead of spending months building the perfect website or
writing the ultimate ebook, you're saying, put something out there,
get feedback, and then iterate.
Speaker 2 (06:00):
Exactly validate that idea early on. And speaking of feedback,
Jerome's a huge proponent of market research.
Speaker 1 (06:06):
Which makes sense right. You need to know who you're
talking to, what their pain points are.
Speaker 2 (06:10):
Absolutely, launching a business with out market research is like
I don't know, setting sale without a map or compass.
You need to understand your target audience, their needs, desires,
what solutions are they already using? And how can you
differentiate yourself? What makes you stand out?
Speaker 1 (06:26):
Finding your niche providing real value. Okay, I'm with you.
There was one piece of advice from Jerome that I
found really intriguing. He's adamant about building an email list
right from day one.
Speaker 2 (06:39):
Yeah. You know, most people don't even think about email
lists until they're ready to launch a product or service.
But Jerome stresses the importance of starting early.
Speaker 1 (06:47):
Why is that? What's the big deal with email lists?
Speaker 2 (06:49):
Because it's a direct line of communication to your most
engaged audience. These are the people who have actively raised
their hands and said, hey, I'm interested in what you
have to offer.
Speaker 1 (06:57):
So it's not just about throwing content into the void
and hoping it sticks. It's about cultivating those relationships, nurturing them.
Speaker 2 (07:05):
You got it. Oh and this might surprise you, but
Jiron actually advises against going completely self employed too quickly.
Speaker 1 (07:11):
Really, that seems kind of counterintuitive, doesn't it. I mean,
isn't the whole point to be your own boss, set
your own hours.
Speaker 2 (07:17):
It is, but his reasoning makes a lot of sense.
He wants you to have that financial cushion, that proof
of concept, before you go all in and make your
online venture your sole source of income.
Speaker 1 (07:29):
So test the waters before you jump in head first.
Speaker 2 (07:32):
Exactly. It's about mitigating risk, setting yourself up for success
in the long run. And throughout the guide, he's constantly
pointing you to other resources, other tools, other experts. He's
like that encouraging friend who wants to see you succeed.
Speaker 1 (07:46):
He sounds great, So it's almost like having a personalized
roadmap guiding you toward the most relevant information for your goals.
Speaker 2 (07:53):
That's a great way to put it. And while he
provides tons of tactical advice, I think the most important
takeaway from your own is his emphasis on self awareness.
Speaker 1 (08:01):
So it's not just about picking some random business model
and copying what everyone else is doing, not at all.
Speaker 2 (08:06):
It's about really understanding what makes you tick, what unique
value you bring to the table, and then aligning your
actions with that vision.
Speaker 1 (08:13):
Building something that not only generates income but also brings
you joy right, right, something that feels aligned with your values.
Speaker 2 (08:20):
Exactly, And you know, as we wrap up our deep
dive into Jeron's guide, I think the key thing to
remember is that there's no magic formula for online success,
right no.
Speaker 1 (08:30):
Overnight wishes or secret handshakes.
Speaker 2 (08:32):
But there is a path, a journey, and it starts
with a willingness to put in the work, to be consistent,
and to you know, maybe even have a little fun
along the way.
Speaker 1 (08:42):
Couldn't have set it better myself. Well, that's it for
this episode of the Deep Dive. We hope you enjoyed
this deep dive and as always, we'd love to hear
your thoughts. What small step can you take today to
get closer to your online business dreams. Until next time,
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