October 27, 2024 • 6 mins
🌐 Digital Marketing Demystified: Strategies for Success! 🌐
In this enlightening episode, our AI hosts, Kai and Sarai, explore Borja Girón's insights on digital marketing as the evolution of traditional strategies into the online realm.
What are the key tactics, from SEO to social media marketing?
Learn how to set specific goals and measure results to optimize your efforts.
With free resources available for anyone eager to learn, this episode is a must-listen for aspiring marketers looking to enhance their skills!
In this enlightening episode, our AI hosts, Kai and Sarai, explore Borja Girón's insights on digital marketing as the evolution of traditional strategies into the online realm.
What are the key tactics, from SEO to social media marketing?
Learn how to set specific goals and measure results to optimize your efforts.
With free resources available for anyone eager to learn, this episode is a must-listen for aspiring marketers looking to enhance their skills!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right, everyone ready to dive in. Today we're tackling
(00:03):
digital marketing, unpacking it all exactly. And to help us
with this deep dive, we're taking a close look at this.
Speaker 2 (00:13):
Let me see, let me guess a blog post, you got.
Speaker 1 (00:17):
It, But not just any blog post. This one's called
what is digital Marketing? All the secrets?
Speaker 2 (00:23):
Okay, now you've got my attention. Secrets right.
Speaker 1 (00:26):
It's written by Borgi's your own and let me tell
you he doesn't.
Speaker 2 (00:29):
Hold back, get straight to the point he does.
Speaker 1 (00:32):
He's all about like using online strategies to actually make money.
Speaker 2 (00:36):
Which, let's be real, that's what we all want, right exactly.
Speaker 1 (00:39):
So to kind of lay the groundwork, Borgia uses this
example of handing out like flyers.
Speaker 2 (00:44):
The old school way.
Speaker 1 (00:44):
Yeah, and he contrasts that with say, sending an email,
way bigger reach. Right, with digital marketing, you could be
connecting with people across the globe.
Speaker 2 (00:52):
It's like, instead of just shouting from your rooftop, you've
got this megaphone that can reach like every corner of
the world.
Speaker 1 (00:58):
Okay, I love that analogy. Before we get too caught
up in the excitement of reaching like millions of.
Speaker 2 (01:03):
People, right, you gotta have a plan exactly.
Speaker 1 (01:06):
Borgia is a big believer in setting clear goals.
Speaker 2 (01:09):
Couldn't agree more. Without goals, it's like what are you
even doing?
Speaker 1 (01:12):
Right? It's like wandering around aimlessly. He gives a bunch
of different examples, like maybe your goal is just to
get your name out there brand awareness, yes, or maybe
you want to build trust with your audience, you know,
like become that go to expert.
Speaker 2 (01:26):
Content marketing is huge for that totally.
Speaker 1 (01:28):
And of course, ultimately we all want to see those
sales coming in at the bottom line. But here's the thing.
Borgia says, it's got to be measurable. So instead of
I want more sales, it's I want to increase sales
by say fifteen percent this quarter.
Speaker 2 (01:41):
Yeah, you're talking specific and measurable.
Speaker 1 (01:44):
And that's where those digital marketing strategies come into play.
And Borgia, he really lays out a ton of options.
Speaker 2 (01:51):
It can be overwhelming totally.
Speaker 1 (01:52):
So let's break down a few, shall we. Let's do
it first up SEO search engine optimization.
Speaker 2 (01:59):
The magic showing up on Google Exactly.
Speaker 1 (02:02):
It's all about getting your website to pop up when
people search for like keywords related to your business and.
Speaker 2 (02:08):
You don't have to pay for ads to do it.
That's the beauty of SEO.
Speaker 1 (02:12):
It's like finding the perfect parking spot right in front
of the store.
Speaker 2 (02:15):
Instead of circling the block for hours.
Speaker 1 (02:17):
Yes, you're right where you need to be when those
customers come looking. So our website's looking good in the
Google search results.
Speaker 2 (02:26):
But how do we get people clicking?
Speaker 1 (02:28):
Ah? The million dollar question, And that's where I think
content marketing comes in.
Speaker 2 (02:32):
Absolutely. It's all about like creating stuff that people actually
want to read, watch, listen.
Speaker 1 (02:38):
To, right, not just like hey, buy my product.
Speaker 2 (02:41):
No one wants to hear that like all the time.
Speaker 1 (02:43):
It's like imagine going to a party and all someone
does is talk about themselves.
Speaker 2 (02:47):
You'd be like, Okay, where's the snack table exactly, But.
Speaker 1 (02:50):
If someone's like telling a cool story or sharing something interesting,
you're hooked totally. And in the online world that's content marketing.
Speaker 2 (02:57):
Blog posts, videos, podcast steven.
Speaker 1 (03:00):
You're providing value, showing off your.
Speaker 2 (03:02):
Expertise, and building trust with potential customers.
Speaker 1 (03:06):
Which brings us to another strategy. Borgia mentions paid advertising right.
Speaker 2 (03:12):
Because sometimes you need a little boost exactly.
Speaker 1 (03:15):
You can't always wait for people to find you organically.
Sometimes you got to like put yourself out there.
Speaker 2 (03:20):
That's where those Google ads, Facebook ads come in.
Speaker 1 (03:22):
They can really help you reach a wider audience.
Speaker 2 (03:24):
But you know, it's a balance, definitely, you don't want
to just rely on paid ads.
Speaker 1 (03:28):
You gotta have that mix of organic and paid.
Speaker 2 (03:30):
It's like think about a garden, right, you need the
sunshine and the rain, but you also got to fertilize
the soil.
Speaker 1 (03:36):
Ooh I like that. Okay, so we've talked SEO content,
paid ads.
Speaker 2 (03:43):
Don't forget email, right.
Speaker 1 (03:45):
Email marketing. It's funny because some people think it's like
so old school, but it still works, it does. Why
do you think that is?
Speaker 2 (03:54):
I think it's about like that direct connection.
Speaker 1 (03:57):
Right, like you're speaking right to them.
Speaker 2 (03:59):
Social media is right and all, but with email, you've
got their attention.
Speaker 1 (04:02):
It's in their inbox. They can't miss it exactly. You know.
One thing that really struck me is how Borgia emphasizes
the importance of like broader business skills.
Speaker 2 (04:12):
Oh. Absolutely, marketing is just one piece of the puzzle, right.
Speaker 1 (04:16):
He talks about market research, understanding your customers, knowing your competition,
and being able to actually interpret data.
Speaker 2 (04:22):
Because data without insights is useless, rightly.
Speaker 1 (04:27):
It's like having a map but no idea where you
are or where you're going exactly.
Speaker 2 (04:32):
You got to make sense of it all.
Speaker 1 (04:33):
It's like you're building this whole business puzzle, and marketing
is just one piece, right, you.
Speaker 2 (04:37):
Need all those other pieces to make it work exactly.
Speaker 1 (04:40):
And speaking of making it work, I love how Borgia
actually gives us some like real world ways to use these.
Speaker 2 (04:47):
Skills to turn knowledge into income exactly.
Speaker 1 (04:50):
So first up he talks about like getting a better job.
Speaker 2 (04:54):
Which, honestly, digital marketing skills are so in demand right now.
Speaker 1 (04:58):
Yeah, businesses are practically begging for people who know this stuff.
Speaker 2 (05:01):
So even if you don't want to start your own thing,
this knowledge can really boost your career for sure.
Speaker 1 (05:07):
But if you are entrepreneurial, he talks about creating online.
Speaker 2 (05:10):
Courses, share your knowledge, help others, and.
Speaker 1 (05:13):
Get paid for it. It's like a win win definitely.
Speaker 2 (05:15):
Or there's affiliate marketing Okay.
Speaker 1 (05:18):
Yeah, that's a good one, partnering with businesses promoting their stuff.
Speaker 2 (05:21):
Earning a commission on those.
Speaker 1 (05:22):
Sales, passive income.
Speaker 2 (05:24):
Right, love it exactly, And you know, if you really
want to dive in.
Speaker 1 (05:28):
Become like a digital marketing guru.
Speaker 2 (05:30):
Yeah, you could offer your services directly to businesses.
Speaker 1 (05:34):
Wow. Yeah, like be their secret weapon.
Speaker 2 (05:37):
Help them craft their online presence, run their ads.
Speaker 1 (05:41):
Okay, and this one, I'm really curious about sponsorships.
Speaker 2 (05:46):
Yeah. If you've got a knack for creating content like
a blog.
Speaker 1 (05:49):
A YouTube channel, maybe even this podcast.
Speaker 2 (05:52):
You could totally attract brands who want to reach your audience.
Speaker 1 (05:55):
That's so cool. Partner up, create awesome stuff together.
Speaker 2 (05:58):
It's definitely a growing trend.
Speaker 1 (06:00):
You know, if you love teaching, there's always workshops, webinars, consulting, share.
Speaker 2 (06:04):
That knowledge directly with people who need it.
Speaker 1 (06:06):
So many possibilities. It's mind blowing how learning these skills
can open up, like all these doors.
Speaker 2 (06:13):
Whether you want to climb the corporate ladder, start your
own business, or something in between.
Speaker 1 (06:17):
Digital marketing really empowers you to kind of like create
your own path.
Speaker 2 (06:21):
Take control of your career, your income.
Speaker 1 (06:24):
And ultimately, I think, your future. Right because this online
world it's not.
Speaker 2 (06:29):
Slowing down, it's only getting bigger.
Speaker 1 (06:32):
So if you haven't already, now's the time to dive in.
Speaker 2 (06:35):
It's never been a better time to learn these skills.
Speaker 1 (06:37):
Well said, Well, folks that about wraps up our deep
dive into digital marketing.
Speaker 2 (06:43):
Hope you found it helpful me too.
Speaker 1 (06:45):
Remember this is just the tip of the iceberg. There's
a whole world of digital marketing out there.
Speaker 2 (06:50):
So much to explore, so much to learn.
Speaker 1 (06:53):
Keep that curiosity alive, and who knows, you might just
surprise yourself with what you can achieve.
All right, everyone ready to dive in. Today we're tackling
(00:03):
digital marketing, unpacking it all exactly. And to help us
with this deep dive, we're taking a close look at this.
Speaker 2 (00:13):
Let me see, let me guess a blog post, you got.
Speaker 1 (00:17):
It, But not just any blog post. This one's called
what is digital Marketing? All the secrets?
Speaker 2 (00:23):
Okay, now you've got my attention. Secrets right.
Speaker 1 (00:26):
It's written by Borgi's your own and let me tell
you he doesn't.
Speaker 2 (00:29):
Hold back, get straight to the point he does.
Speaker 1 (00:32):
He's all about like using online strategies to actually make money.
Speaker 2 (00:36):
Which, let's be real, that's what we all want, right exactly.
Speaker 1 (00:39):
So to kind of lay the groundwork, Borgia uses this
example of handing out like flyers.
Speaker 2 (00:44):
The old school way.
Speaker 1 (00:44):
Yeah, and he contrasts that with say, sending an email,
way bigger reach. Right, with digital marketing, you could be
connecting with people across the globe.
Speaker 2 (00:52):
It's like, instead of just shouting from your rooftop, you've
got this megaphone that can reach like every corner of
the world.
Speaker 1 (00:58):
Okay, I love that analogy. Before we get too caught
up in the excitement of reaching like millions of.
Speaker 2 (01:03):
People, right, you gotta have a plan exactly.
Speaker 1 (01:06):
Borgia is a big believer in setting clear goals.
Speaker 2 (01:09):
Couldn't agree more. Without goals, it's like what are you
even doing?
Speaker 1 (01:12):
Right? It's like wandering around aimlessly. He gives a bunch
of different examples, like maybe your goal is just to
get your name out there brand awareness, yes, or maybe
you want to build trust with your audience, you know,
like become that go to expert.
Speaker 2 (01:26):
Content marketing is huge for that totally.
Speaker 1 (01:28):
And of course, ultimately we all want to see those
sales coming in at the bottom line. But here's the thing.
Borgia says, it's got to be measurable. So instead of
I want more sales, it's I want to increase sales
by say fifteen percent this quarter.
Speaker 2 (01:41):
Yeah, you're talking specific and measurable.
Speaker 1 (01:44):
And that's where those digital marketing strategies come into play.
And Borgia, he really lays out a ton of options.
Speaker 2 (01:51):
It can be overwhelming totally.
Speaker 1 (01:52):
So let's break down a few, shall we. Let's do
it first up SEO search engine optimization.
Speaker 2 (01:59):
The magic showing up on Google Exactly.
Speaker 1 (02:02):
It's all about getting your website to pop up when
people search for like keywords related to your business and.
Speaker 2 (02:08):
You don't have to pay for ads to do it.
That's the beauty of SEO.
Speaker 1 (02:12):
It's like finding the perfect parking spot right in front
of the store.
Speaker 2 (02:15):
Instead of circling the block for hours.
Speaker 1 (02:17):
Yes, you're right where you need to be when those
customers come looking. So our website's looking good in the
Google search results.
Speaker 2 (02:26):
But how do we get people clicking?
Speaker 1 (02:28):
Ah? The million dollar question, And that's where I think
content marketing comes in.
Speaker 2 (02:32):
Absolutely. It's all about like creating stuff that people actually
want to read, watch, listen.
Speaker 1 (02:38):
To, right, not just like hey, buy my product.
Speaker 2 (02:41):
No one wants to hear that like all the time.
Speaker 1 (02:43):
It's like imagine going to a party and all someone
does is talk about themselves.
Speaker 2 (02:47):
You'd be like, Okay, where's the snack table exactly, But.
Speaker 1 (02:50):
If someone's like telling a cool story or sharing something interesting,
you're hooked totally. And in the online world that's content marketing.
Speaker 2 (02:57):
Blog posts, videos, podcast steven.
Speaker 1 (03:00):
You're providing value, showing off your.
Speaker 2 (03:02):
Expertise, and building trust with potential customers.
Speaker 1 (03:06):
Which brings us to another strategy. Borgia mentions paid advertising right.
Speaker 2 (03:12):
Because sometimes you need a little boost exactly.
Speaker 1 (03:15):
You can't always wait for people to find you organically.
Sometimes you got to like put yourself out there.
Speaker 2 (03:20):
That's where those Google ads, Facebook ads come in.
Speaker 1 (03:22):
They can really help you reach a wider audience.
Speaker 2 (03:24):
But you know, it's a balance, definitely, you don't want
to just rely on paid ads.
Speaker 1 (03:28):
You gotta have that mix of organic and paid.
Speaker 2 (03:30):
It's like think about a garden, right, you need the
sunshine and the rain, but you also got to fertilize
the soil.
Speaker 1 (03:36):
Ooh I like that. Okay, so we've talked SEO content,
paid ads.
Speaker 2 (03:43):
Don't forget email, right.
Speaker 1 (03:45):
Email marketing. It's funny because some people think it's like
so old school, but it still works, it does. Why
do you think that is?
Speaker 2 (03:54):
I think it's about like that direct connection.
Speaker 1 (03:57):
Right, like you're speaking right to them.
Speaker 2 (03:59):
Social media is right and all, but with email, you've
got their attention.
Speaker 1 (04:02):
It's in their inbox. They can't miss it exactly. You know.
One thing that really struck me is how Borgia emphasizes
the importance of like broader business skills.
Speaker 2 (04:12):
Oh. Absolutely, marketing is just one piece of the puzzle, right.
Speaker 1 (04:16):
He talks about market research, understanding your customers, knowing your competition,
and being able to actually interpret data.
Speaker 2 (04:22):
Because data without insights is useless, rightly.
Speaker 1 (04:27):
It's like having a map but no idea where you
are or where you're going exactly.
Speaker 2 (04:32):
You got to make sense of it all.
Speaker 1 (04:33):
It's like you're building this whole business puzzle, and marketing
is just one piece, right, you.
Speaker 2 (04:37):
Need all those other pieces to make it work exactly.
Speaker 1 (04:40):
And speaking of making it work, I love how Borgia
actually gives us some like real world ways to use these.
Speaker 2 (04:47):
Skills to turn knowledge into income exactly.
Speaker 1 (04:50):
So first up he talks about like getting a better job.
Speaker 2 (04:54):
Which, honestly, digital marketing skills are so in demand right now.
Speaker 1 (04:58):
Yeah, businesses are practically begging for people who know this stuff.
Speaker 2 (05:01):
So even if you don't want to start your own thing,
this knowledge can really boost your career for sure.
Speaker 1 (05:07):
But if you are entrepreneurial, he talks about creating online.
Speaker 2 (05:10):
Courses, share your knowledge, help others, and.
Speaker 1 (05:13):
Get paid for it. It's like a win win definitely.
Speaker 2 (05:15):
Or there's affiliate marketing Okay.
Speaker 1 (05:18):
Yeah, that's a good one, partnering with businesses promoting their stuff.
Speaker 2 (05:21):
Earning a commission on those.
Speaker 1 (05:22):
Sales, passive income.
Speaker 2 (05:24):
Right, love it exactly, And you know, if you really
want to dive in.
Speaker 1 (05:28):
Become like a digital marketing guru.
Speaker 2 (05:30):
Yeah, you could offer your services directly to businesses.
Speaker 1 (05:34):
Wow. Yeah, like be their secret weapon.
Speaker 2 (05:37):
Help them craft their online presence, run their ads.
Speaker 1 (05:41):
Okay, and this one, I'm really curious about sponsorships.
Speaker 2 (05:46):
Yeah. If you've got a knack for creating content like
a blog.
Speaker 1 (05:49):
A YouTube channel, maybe even this podcast.
Speaker 2 (05:52):
You could totally attract brands who want to reach your audience.
Speaker 1 (05:55):
That's so cool. Partner up, create awesome stuff together.
Speaker 2 (05:58):
It's definitely a growing trend.
Speaker 1 (06:00):
You know, if you love teaching, there's always workshops, webinars, consulting, share.
Speaker 2 (06:04):
That knowledge directly with people who need it.
Speaker 1 (06:06):
So many possibilities. It's mind blowing how learning these skills
can open up, like all these doors.
Speaker 2 (06:13):
Whether you want to climb the corporate ladder, start your
own business, or something in between.
Speaker 1 (06:17):
Digital marketing really empowers you to kind of like create
your own path.
Speaker 2 (06:21):
Take control of your career, your income.
Speaker 1 (06:24):
And ultimately, I think, your future. Right because this online
world it's not.
Speaker 2 (06:29):
Slowing down, it's only getting bigger.
Speaker 1 (06:32):
So if you haven't already, now's the time to dive in.
Speaker 2 (06:35):
It's never been a better time to learn these skills.
Speaker 1 (06:37):
Well said, Well, folks that about wraps up our deep
dive into digital marketing.
Speaker 2 (06:43):
Hope you found it helpful me too.
Speaker 1 (06:45):
Remember this is just the tip of the iceberg. There's
a whole world of digital marketing out there.
Speaker 2 (06:50):
So much to explore, so much to learn.
Speaker 1 (06:53):
Keep that curiosity alive, and who knows, you might just
surprise yourself with what you can achieve.
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