October 20, 2025 • 7 mins
Welcome to Hustle Minds, I’m Sarai and today we are gonna talk about The 4-Post Authority System: how to turn one week of content into clients.
If you’re posting a lot but not seeing leads, this will simplify everything.
One clear message, four weekly posts, and a simple path to buy.
Let’s continue with a quick lesson. Take note.
Start with your Hero Line.
Say, “I help [who] get [specific outcome] without [big headache].”
Keep it everywhere: bio, pinned post, email signature.
Clarity converts faster than creativity.
Now the 4-Post Authority System.
Post one, Teach.
Share a mini framework or checklist tied to your offer.
Post two, Show.
Do a quick walkthrough, screen share, or before-and-after.
Post three, Proof.
Share a case study using Person, Problem, Process, Proof, Payoff.
Post four, Ask.
Ask for a reply, a poll tap, or a call.
Rotate these weekly.
Consistency builds trust, and trust drives sales.
Use simple hooks so people stop scrolling.
Try, “Stop doing [old way]. Do this instead in 3 steps.”
Or, “The mistake costing you [result] every month—and how to fix it.”
Or, “You don’t need more content. You need clearer proof. Here’s how.”
Make the next step effortless.
Rotate three calls to action.
Soft CTA: “Comment ‘template’ and I’ll send it.”
Direct CTA: “If booking 5 to 10 calls this month is a priority, reply ‘calls’ and I’ll share details.”
Relationship CTA: “Get the full breakdown in my newsletter—link in bio.”
And now, it’s time for a quick story so you can see it in a real case.
Maya is a brand designer stuck at two clients a month.
We clarified her Hero Line, then ran the 4-Post System for four weeks.
Teach post: her 3-step brand audit.
Show post: a two-minute Figma walkthrough.
Proof post: a mini case study with before-and-after visuals.
Ask post: “Want the audit checklist? Comment ‘audit’.”
She booked 11 calls, signed 4 clients, and built a waitlist.
Simple and repeatable.
This episode is sponsored by Systeme, the free all-in-one marketing tool that lets you create your website, blog, landing page, and online store, create automations and sales funnels, run email marketing campaigns, sell online courses, add online payments, and even create automated webinars. You can start using Systeme for free by visiting borjagiron dot com slash systeme or from the link in the description. And now we continue with the episode.
Let’s continue with a quick lesson. Take note.
Build a weekly workflow you can finish in under 90 minutes.
Plan, 15 minutes.
Choose your one topic and the four angles: Teach, Show, Proof, Ask.
Create, 45 minutes.
Write your Teach post first, then repurpose it into Show, Proof, and Ask.
Pipeline, 30 minutes.
Reply to comments, send three value-first DMs, invite one person to a call or waitlist.
Use the CCC framework for DMs.
Connect: “Thanks for jumping into my post on [topic]—appreciate you.”
Context: “Are you focused on [goal], or is [roadblock] the bigger challenge?”
Call: “If helpful, I can send the checklist or we can do a 10-minute clarity call. No pressure.”
Keep it human and short.
Let’s keep momentum with mindset and energy, because tactics need fuel.
Pick one metric for 30 days.
Calls booked, spots filled, or revenue collected.
If a task doesn’t move that metric, it’s a no for now.
Use the 50–10 focus rhythm.
Fifty minutes deep work, ten minutes to walk or stretch.
Two focused blocks beat a messy eight-hour day.
Quick health note—this is general guidance, not medical advice.
Morning launch: water first, natural light within an hour, delay caffeine 60 to 90 minutes, and eat a protein-first breakfast.
Midday momentum: take a 7 to 10 minute walk after meals and keep lunch protein and fiber forward.
Evening land: digital sunset for one hour, write tomorrow’s top three, aim for steady sleep.
Recovery is a business strategy.
Now, common sticking points and quick fixes.
“My audience is small.”
Have better conversations, not bigger posts. Five thoughtful DMs beat a viral post to the wrong people.
“I don’t have proof.”
Run a one-week pilot with a tight scope in exchange for a testimonial. Share your process and your own results while you collect wins.
“I’m scared to sell.”
Selling is sorting. Lead with value, ask permission, be clear. The ri
If you’re posting a lot but not seeing leads, this will simplify everything.
One clear message, four weekly posts, and a simple path to buy.
Let’s continue with a quick lesson. Take note.
Start with your Hero Line.
Say, “I help [who] get [specific outcome] without [big headache].”
Keep it everywhere: bio, pinned post, email signature.
Clarity converts faster than creativity.
Now the 4-Post Authority System.
Post one, Teach.
Share a mini framework or checklist tied to your offer.
Post two, Show.
Do a quick walkthrough, screen share, or before-and-after.
Post three, Proof.
Share a case study using Person, Problem, Process, Proof, Payoff.
Post four, Ask.
Ask for a reply, a poll tap, or a call.
Rotate these weekly.
Consistency builds trust, and trust drives sales.
Use simple hooks so people stop scrolling.
Try, “Stop doing [old way]. Do this instead in 3 steps.”
Or, “The mistake costing you [result] every month—and how to fix it.”
Or, “You don’t need more content. You need clearer proof. Here’s how.”
Make the next step effortless.
Rotate three calls to action.
Soft CTA: “Comment ‘template’ and I’ll send it.”
Direct CTA: “If booking 5 to 10 calls this month is a priority, reply ‘calls’ and I’ll share details.”
Relationship CTA: “Get the full breakdown in my newsletter—link in bio.”
And now, it’s time for a quick story so you can see it in a real case.
Maya is a brand designer stuck at two clients a month.
We clarified her Hero Line, then ran the 4-Post System for four weeks.
Teach post: her 3-step brand audit.
Show post: a two-minute Figma walkthrough.
Proof post: a mini case study with before-and-after visuals.
Ask post: “Want the audit checklist? Comment ‘audit’.”
She booked 11 calls, signed 4 clients, and built a waitlist.
Simple and repeatable.
This episode is sponsored by Systeme, the free all-in-one marketing tool that lets you create your website, blog, landing page, and online store, create automations and sales funnels, run email marketing campaigns, sell online courses, add online payments, and even create automated webinars. You can start using Systeme for free by visiting borjagiron dot com slash systeme or from the link in the description. And now we continue with the episode.
Let’s continue with a quick lesson. Take note.
Build a weekly workflow you can finish in under 90 minutes.
Plan, 15 minutes.
Choose your one topic and the four angles: Teach, Show, Proof, Ask.
Create, 45 minutes.
Write your Teach post first, then repurpose it into Show, Proof, and Ask.
Pipeline, 30 minutes.
Reply to comments, send three value-first DMs, invite one person to a call or waitlist.
Use the CCC framework for DMs.
Connect: “Thanks for jumping into my post on [topic]—appreciate you.”
Context: “Are you focused on [goal], or is [roadblock] the bigger challenge?”
Call: “If helpful, I can send the checklist or we can do a 10-minute clarity call. No pressure.”
Keep it human and short.
Let’s keep momentum with mindset and energy, because tactics need fuel.
Pick one metric for 30 days.
Calls booked, spots filled, or revenue collected.
If a task doesn’t move that metric, it’s a no for now.
Use the 50–10 focus rhythm.
Fifty minutes deep work, ten minutes to walk or stretch.
Two focused blocks beat a messy eight-hour day.
Quick health note—this is general guidance, not medical advice.
Morning launch: water first, natural light within an hour, delay caffeine 60 to 90 minutes, and eat a protein-first breakfast.
Midday momentum: take a 7 to 10 minute walk after meals and keep lunch protein and fiber forward.
Evening land: digital sunset for one hour, write tomorrow’s top three, aim for steady sleep.
Recovery is a business strategy.
Now, common sticking points and quick fixes.
“My audience is small.”
Have better conversations, not bigger posts. Five thoughtful DMs beat a viral post to the wrong people.
“I don’t have proof.”
Run a one-week pilot with a tight scope in exchange for a testimonial. Share your process and your own results while you collect wins.
“I’m scared to sell.”
Selling is sorting. Lead with value, ask permission, be clear. The ri
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Hustle Minds.
Speaker 2 (00:02):
I'm Sarah, and today we are going to talk about
the four post authority system. How to turn one week
of content into clients. If you're posting a lot but
not seeing leads, this will simplify everything. One clear message,
four weekly posts, and a simple path to buy. Let's
continue with a quick lesson.
Speaker 1 (00:22):
Take note. Start with your hero line.
Speaker 2 (00:25):
Say I help who get specific outcome without big headache.
Keep it everywhere, bio pinned, post email signature. Clarity converts
faster than creativity. Now the four post authority system. Post
one teach, share a mini framework or checklist tied to
your offer. Post two show do a quick walkthrough, screen
(00:49):
share or before and after. Post three proof share a
case study using person problem process, proof, pay off. Post
four ask, ask for a reply, a poll, tap or
a call. Rotate these weekly Consistency builds trust and trust
(01:13):
drives sales. Use simple hooks so people stop scrolling. Try
stop doing old way, do this instead in three steps.
Or the mistake costing you result every month and how
to fix it. Or you don't need more content, you
need clearer proof. Here's how make the next step effortless.
(01:34):
Rotate three calls to action soft CTA, comment template and
I'll send it direct CTA. If booking five to ten
calls this month is a priority, reply calls and all
share details relationship CTA. Get the full breakdown in my
newsletter link in bio. And now it's time for a
quick story so you can see it in a real case.
(01:57):
Maya is a brand designer. Stuck it two clients a month.
We clarified her hero line, then ran the four post
system for four weeks. Teach post her three step brand audit,
show post, a two minute FIGMA walkthrough, proof post, a
mini case study with before and after visuals. Ask post,
(02:18):
want the audit, checklist, comment audit. She booked eleven calls,
signed four clients, and built a waitlist. Simple and repeatable.
This episode is sponsored by Cysteam, the free all in
one marketing tool that lets you create your website, blog,
landing page and online store, create automations and sales funnels,
(02:41):
run email marketing campaigns, sell online courses, add online payments,
and even create automated webinars. You can start using system
for free by visiting Borschegeiron dot com, slash Systeamme, or
from the link in the description and now we continue
with the episode. Let's continue with a quick lesson.
Speaker 1 (03:02):
Take note.
Speaker 2 (03:03):
Build a weekly workflow you can finish in under ninety minutes.
Plan fifteen minutes. Choose your one topic and the four angles. Teach,
show proof, ask create forty five minutes. Write your teach
post first say, then repurpose it into show proof and
(03:25):
ask pipeline thirty minutes. Reply to comments, send three value first.
DMS invite one person to a call or wait list.
Use the CCC framework for DMS. Connect Thanks for jumping
into my post on topic, appreciate you context. Are you
(03:47):
focused on goal or is roadblock the bigger challenge?
Speaker 1 (03:52):
Call?
Speaker 2 (03:53):
If helpful, I can send the checklist, or we can
do a ten minute clarity call.
Speaker 1 (03:57):
No pressure, keep it human and short.
Speaker 2 (04:01):
Let's keep momentum with mindset and energy because tactics need fuel.
Pick one metric for thirty days calls booked, spots filled,
or revenue collected. If a task doesn't move that metric,
it's a no for now. Use the fifty ten focus
rhythm fifty minutes deep work, ten minutes to walk or
(04:21):
stretch two focused blocks. Beat a messy eight hour day.
Quick health note. This is general guidance, not medical advice.
Morning launch water first, natural light within an hour, delay
caffeine sixty to ninety minutes, and eat a protein first breakfast.
Midday momentum. Take a seven to ten minute walk after meals,
(04:45):
and keep lunch, protein and fiber forward. Evening land digital
sunset for one hour. Write tomorrow's top three aim for
steady sleep. Recovery is a business strategy now common sticking
points and quick fixes. My audience is small. Have better conversations,
not bigger posts. Five thoughtful dms. Beat a viral post
(05:09):
to the wrong people. I don't have proof. Run a
one week pilot with a tight scope in exchange for
a testimonial. Share your process and your own results while
you collect wins. I'm scared to sell. Selling is sorting
lead with value. Ask permission, be clear. The right buyers
will thank you for the clarity. I can't stay consistent.
(05:33):
Lower the bar and increase the streak. One useful paragraph counts.
A screenshot with a lesson counts. Let's continue with a
quick lesson. Take note track a simple scoreboard so you
focus on inputs. Ship Did I publish one useful thing?
Speaker 1 (05:51):
Yes or no? Signal?
Speaker 2 (05:53):
Did I collect one data point, replies, clicks, poll taps
or questions, serve did I help three people directly? Comments, DMS,
quick looms, sell, did I make one clear invitation? CTA,
call link or check out? Hit three out of four
most days, and momentum is inevitable. Here are lines you
(06:16):
can use today. Hook You don't need a content calendar.
You need four strategic posts a week. Here's the system CTA.
If you want my four post, planner, comment planner and
I'll send it follow up. Still want the planner, happy
to send it over? And now let's go over the
(06:37):
summary of the episode. Clarify your hero lines so people
instantly know who you.
Speaker 1 (06:42):
Help and how.
Speaker 2 (06:43):
Publish four posts per week, teach, show proof and ask,
use soft, direct and relationship CTAs to make the next
step effortless. Run a ninety minute weekly workflow and use
CCC and DMS. Pick one for thirty days and track,
ship signal, serve and sell, protect energy with water, light, protein,
(07:07):
first meals, short walks, and a digital sunset your single
action for today, Write your hero line, then draft your
teach post in five bullet points and schedule it for tomorrow.
If this helped, share it with a friend, and hit
follow so you never miss an episode. I'm Sarai and
this is Hustle Minds. Keep it clear, keep it kind,
(07:28):
and keep going. Goodbye for now until the next episode.
Welcome to Hustle Minds.
Speaker 2 (00:02):
I'm Sarah, and today we are going to talk about
the four post authority system. How to turn one week
of content into clients. If you're posting a lot but
not seeing leads, this will simplify everything. One clear message,
four weekly posts, and a simple path to buy. Let's
continue with a quick lesson.
Speaker 1 (00:22):
Take note. Start with your hero line.
Speaker 2 (00:25):
Say I help who get specific outcome without big headache.
Keep it everywhere, bio pinned, post email signature. Clarity converts
faster than creativity. Now the four post authority system. Post
one teach, share a mini framework or checklist tied to
your offer. Post two show do a quick walkthrough, screen
(00:49):
share or before and after. Post three proof share a
case study using person problem process, proof, pay off. Post
four ask, ask for a reply, a poll, tap or
a call. Rotate these weekly Consistency builds trust and trust
(01:13):
drives sales. Use simple hooks so people stop scrolling. Try
stop doing old way, do this instead in three steps.
Or the mistake costing you result every month and how
to fix it. Or you don't need more content, you
need clearer proof. Here's how make the next step effortless.
(01:34):
Rotate three calls to action soft CTA, comment template and
I'll send it direct CTA. If booking five to ten
calls this month is a priority, reply calls and all
share details relationship CTA. Get the full breakdown in my
newsletter link in bio. And now it's time for a
quick story so you can see it in a real case.
(01:57):
Maya is a brand designer. Stuck it two clients a month.
We clarified her hero line, then ran the four post
system for four weeks. Teach post her three step brand audit,
show post, a two minute FIGMA walkthrough, proof post, a
mini case study with before and after visuals. Ask post,
(02:18):
want the audit, checklist, comment audit. She booked eleven calls,
signed four clients, and built a waitlist. Simple and repeatable.
This episode is sponsored by Cysteam, the free all in
one marketing tool that lets you create your website, blog,
landing page and online store, create automations and sales funnels,
(02:41):
run email marketing campaigns, sell online courses, add online payments,
and even create automated webinars. You can start using system
for free by visiting Borschegeiron dot com, slash Systeamme, or
from the link in the description and now we continue
with the episode. Let's continue with a quick lesson.
Speaker 1 (03:02):
Take note.
Speaker 2 (03:03):
Build a weekly workflow you can finish in under ninety minutes.
Plan fifteen minutes. Choose your one topic and the four angles. Teach,
show proof, ask create forty five minutes. Write your teach
post first say, then repurpose it into show proof and
(03:25):
ask pipeline thirty minutes. Reply to comments, send three value first.
DMS invite one person to a call or wait list.
Use the CCC framework for DMS. Connect Thanks for jumping
into my post on topic, appreciate you context. Are you
(03:47):
focused on goal or is roadblock the bigger challenge?
Speaker 1 (03:52):
Call?
Speaker 2 (03:53):
If helpful, I can send the checklist, or we can
do a ten minute clarity call.
Speaker 1 (03:57):
No pressure, keep it human and short.
Speaker 2 (04:01):
Let's keep momentum with mindset and energy because tactics need fuel.
Pick one metric for thirty days calls booked, spots filled,
or revenue collected. If a task doesn't move that metric,
it's a no for now. Use the fifty ten focus
rhythm fifty minutes deep work, ten minutes to walk or
(04:21):
stretch two focused blocks. Beat a messy eight hour day.
Quick health note. This is general guidance, not medical advice.
Morning launch water first, natural light within an hour, delay
caffeine sixty to ninety minutes, and eat a protein first breakfast.
Midday momentum. Take a seven to ten minute walk after meals,
(04:45):
and keep lunch, protein and fiber forward. Evening land digital
sunset for one hour. Write tomorrow's top three aim for
steady sleep. Recovery is a business strategy now common sticking
points and quick fixes. My audience is small. Have better conversations,
not bigger posts. Five thoughtful dms. Beat a viral post
(05:09):
to the wrong people. I don't have proof. Run a
one week pilot with a tight scope in exchange for
a testimonial. Share your process and your own results while
you collect wins. I'm scared to sell. Selling is sorting
lead with value. Ask permission, be clear. The right buyers
will thank you for the clarity. I can't stay consistent.
(05:33):
Lower the bar and increase the streak. One useful paragraph counts.
A screenshot with a lesson counts. Let's continue with a
quick lesson. Take note track a simple scoreboard so you
focus on inputs. Ship Did I publish one useful thing?
Speaker 1 (05:51):
Yes or no? Signal?
Speaker 2 (05:53):
Did I collect one data point, replies, clicks, poll taps
or questions, serve did I help three people directly? Comments, DMS,
quick looms, sell, did I make one clear invitation? CTA,
call link or check out? Hit three out of four
most days, and momentum is inevitable. Here are lines you
(06:16):
can use today. Hook You don't need a content calendar.
You need four strategic posts a week. Here's the system CTA.
If you want my four post, planner, comment planner and
I'll send it follow up. Still want the planner, happy
to send it over? And now let's go over the
(06:37):
summary of the episode. Clarify your hero lines so people
instantly know who you.
Speaker 1 (06:42):
Help and how.
Speaker 2 (06:43):
Publish four posts per week, teach, show proof and ask,
use soft, direct and relationship CTAs to make the next
step effortless. Run a ninety minute weekly workflow and use
CCC and DMS. Pick one for thirty days and track,
ship signal, serve and sell, protect energy with water, light, protein,
(07:07):
first meals, short walks, and a digital sunset your single
action for today, Write your hero line, then draft your
teach post in five bullet points and schedule it for tomorrow.
If this helped, share it with a friend, and hit
follow so you never miss an episode. I'm Sarai and
this is Hustle Minds. Keep it clear, keep it kind,
(07:28):
and keep going. Goodbye for now until the next episode.
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