October 24, 2025 • 10 mins
Welcome to Hustle Minds, I’m Sarai and today we are gonna talk about The 3-Layer Content Strategy: Top, Trust, and Transaction.
If you’re posting a lot and still wondering, “Why aren’t the right people buying?” this is for you.
We’re going to turn your content into a simple system that attracts, builds belief, and converts—without burning you out.
Alright, let’s take it step by step.
Let’s continue with a quick lesson. Take note.
Your content needs three layers working together.
Top content gets attention.
Trust content builds belief.
Transaction content makes a clear invitation.
Wait, let me repeat that because it’s important. Attention, belief, invitation. If any one is missing, growth stalls.
Top content is about reach.
You speak to the pain, the dream, or the common mistake.
Think hooks like: “Stop doing X, do this instead,” or “The 3-step fix for Y.”
One goal here: get the right people to stop scrolling and nod yes.
Trust content turns attention into conviction.
This is your proof and your process.
Case studies, behind-the-scenes, checklists, and “how I would do it” breakdowns.
People buy when they believe you can help them, in a way that fits them.
Transaction content is your invitation.
A single, easy next step.
“Comment ‘plan’ for the checklist,” or “Book a 10-minute clarity call,” or “Join the waitlist here.”
Okay, let me explain this part better.
Most creators post mostly Top content.
It looks good, but without Trust and Transaction, it’s just noise.
Your job is to balance the three.
And now, it’s time for a quick story so you can see it in a real case.
Leo runs a small email marketing studio.
He posted tips daily, but leads were random.
We mapped one week using the three layers.
Monday was Top: “The 3 mistakes killing your open rates.”
Wednesday was Trust: a mini case study—Person, Problem, Process, Proof, Payoff.
Friday was Transaction: “If you want my 7-minute subject line audit, reply ‘audit’ and I’ll send it.”
In three weeks, he booked 9 calls, closed 3 retainers, and cut his posting time in half.
This happens more often than you’d think. A little structure changes everything.
Let’s continue with a quick lesson. Take note.
Here’s your simple weekly plan.
Post one, Top.
Use a hook like, “You don’t need more content. You need clearer proof. Here’s how.”
Name the problem, offer a tiny fix, invite a reply.
Post two, Trust.
Use the 5P spine.
Person, Problem, Process, Proof, Payoff.
Short, specific, and honest.
Post three, Transaction.
Say who it’s for, the outcome, what’s inside, and the next step.
One link. One CTA. No clutter.
And pay attention to this next part because it matters.
Pick one core channel and one support channel.
Repurpose, don’t reinvent.
If you’re B2B, LinkedIn plus email is great.
If you’re visual, Instagram plus email works.
If you love video, YouTube or TikTok with email follow-up.
Now, let’s make your message obvious.
Use your Hero Line everywhere.
“I help [who] get [specific outcome] without [big headache].”
Put it in your bio, pinned post, and the first line of your emails.
Clarity converts faster than creativity.
When someone engages, bridge to conversation with a simple DM.
Connect, context, call.
“Thanks for jumping into my post on consistent leads—appreciate you.”
“Curious, are you focused on booking more calls, or is delivery capacity the bigger challenge right now?”
“If helpful, I can send the checklist or we can do a 10-minute clarity call. No pressure.”
Short, kind, and useful.
Before we continue, a quick break.
This episode is sponsored by Systeme, the free all-in-one marketing tool that lets you create your website, blog, landing page, and online store, create automations and sales funnels, run email marketing campaigns, sell online courses, add online payments, and even create automated webinars. You can start using Systeme for free by visiting borjagiron dot com slash systeme or from the link in the description. And now we continue with the episode.
Alright, let’s take it step by step and build your 60-minute weekly workflow.
Plan, 15 minutes.
Pick one topic and write three bullets: Top angle, Trust proof, Transaction invite.
Create, 30 minutes.
Draft your Top post, then repurpose into a Trust post and a Transaction
If you’re posting a lot and still wondering, “Why aren’t the right people buying?” this is for you.
We’re going to turn your content into a simple system that attracts, builds belief, and converts—without burning you out.
Alright, let’s take it step by step.
Let’s continue with a quick lesson. Take note.
Your content needs three layers working together.
Top content gets attention.
Trust content builds belief.
Transaction content makes a clear invitation.
Wait, let me repeat that because it’s important. Attention, belief, invitation. If any one is missing, growth stalls.
Top content is about reach.
You speak to the pain, the dream, or the common mistake.
Think hooks like: “Stop doing X, do this instead,” or “The 3-step fix for Y.”
One goal here: get the right people to stop scrolling and nod yes.
Trust content turns attention into conviction.
This is your proof and your process.
Case studies, behind-the-scenes, checklists, and “how I would do it” breakdowns.
People buy when they believe you can help them, in a way that fits them.
Transaction content is your invitation.
A single, easy next step.
“Comment ‘plan’ for the checklist,” or “Book a 10-minute clarity call,” or “Join the waitlist here.”
Okay, let me explain this part better.
Most creators post mostly Top content.
It looks good, but without Trust and Transaction, it’s just noise.
Your job is to balance the three.
And now, it’s time for a quick story so you can see it in a real case.
Leo runs a small email marketing studio.
He posted tips daily, but leads were random.
We mapped one week using the three layers.
Monday was Top: “The 3 mistakes killing your open rates.”
Wednesday was Trust: a mini case study—Person, Problem, Process, Proof, Payoff.
Friday was Transaction: “If you want my 7-minute subject line audit, reply ‘audit’ and I’ll send it.”
In three weeks, he booked 9 calls, closed 3 retainers, and cut his posting time in half.
This happens more often than you’d think. A little structure changes everything.
Let’s continue with a quick lesson. Take note.
Here’s your simple weekly plan.
Post one, Top.
Use a hook like, “You don’t need more content. You need clearer proof. Here’s how.”
Name the problem, offer a tiny fix, invite a reply.
Post two, Trust.
Use the 5P spine.
Person, Problem, Process, Proof, Payoff.
Short, specific, and honest.
Post three, Transaction.
Say who it’s for, the outcome, what’s inside, and the next step.
One link. One CTA. No clutter.
And pay attention to this next part because it matters.
Pick one core channel and one support channel.
Repurpose, don’t reinvent.
If you’re B2B, LinkedIn plus email is great.
If you’re visual, Instagram plus email works.
If you love video, YouTube or TikTok with email follow-up.
Now, let’s make your message obvious.
Use your Hero Line everywhere.
“I help [who] get [specific outcome] without [big headache].”
Put it in your bio, pinned post, and the first line of your emails.
Clarity converts faster than creativity.
When someone engages, bridge to conversation with a simple DM.
Connect, context, call.
“Thanks for jumping into my post on consistent leads—appreciate you.”
“Curious, are you focused on booking more calls, or is delivery capacity the bigger challenge right now?”
“If helpful, I can send the checklist or we can do a 10-minute clarity call. No pressure.”
Short, kind, and useful.
Before we continue, a quick break.
This episode is sponsored by Systeme, the free all-in-one marketing tool that lets you create your website, blog, landing page, and online store, create automations and sales funnels, run email marketing campaigns, sell online courses, add online payments, and even create automated webinars. You can start using Systeme for free by visiting borjagiron dot com slash systeme or from the link in the description. And now we continue with the episode.
Alright, let’s take it step by step and build your 60-minute weekly workflow.
Plan, 15 minutes.
Pick one topic and write three bullets: Top angle, Trust proof, Transaction invite.
Create, 30 minutes.
Draft your Top post, then repurpose into a Trust post and a Transaction
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Hustle Minds. I'm Sarah, and today we are
going to talk about the three layer content strategy, top, trust,
and transaction. If you're posting a lot and still wondering
why aren't the right people buying? This is for you.
We're going to turn your content into a simple system
(00:20):
that attracts, builds belief, and converts without burning you out.
All right, let's take it step by step. Let's continue
with a quick lesson. Take note, your content needs three
layers working together. Top content gets attention. Trust content builds belief.
Transaction content makes a clear invitation. Wait, let me repeat that,
(00:42):
because it's important. Attention, belief, invitation. If anyone is missing,
growth stalls. Top content is about reach. You speak to
the pain, the dream, or the common mistake. Think hooks
like stop doing X, do this in STEA, or the
three step fix for why one goal here? Get the
(01:04):
right people to stop scrolling and nod yes. Trust content
turns attention into conviction. This is your proof and your
process case studies, behind the scenes, checklists, and how I
would do it breakdowns. People buy when they believe you
can help them in a way that fits them. Transaction
(01:25):
content is your invitation a single easy next step comment
plan for the checklist, or book a ten minute clarity call,
or join the wait list here. Okay, let me explain
this part better. Most creators post mostly top content. It
looks good, but without trust and transaction, it's just noise.
(01:46):
Your job is to balance the three and now it's
time for a quick story so you can see it
in a real case. Leo runs a small email marketing studio.
He posted tips daily, but leads were random. We mapped
one week using the three layers. Monday was top the
three mistakes killing your open rates. Wednesday was trust, a
(02:09):
mini case study person problem, process, proof, payoff. Friday was transaction.
If you want my seven minute subject line, audit, reply audit,
and I'll send it. In three weeks, he booked nine calls,
closed three retainers, and cut his posting time in half.
This happens more often than you'd think. A little structure
(02:30):
changes everything. Let's continue with a quick lesson. Take note.
Here's your simple weekly plan. Post one top use a
hook like. You don't need more content, you need clearer proof.
Here's how name the problem, offer a tiny fix, invite
a reply. Post two Trust, use the five P spine
(02:51):
person problem process, proof, payoff, short, specific and honest post
three transaction, say who it's for, the outcome, what's inside?
And the next step one link one CTA, no clutter
and pay attention to this next part because it matters.
Pick one core channel and one support channel. Repurpose, don't reinvent.
(03:16):
If your B two B LinkedIn plus email is great.
If your visual Instagram plus email works. If you love video,
YouTube or TikTok with email follow up. Now, let's make
your message obvious. Use your hero line everywhere I help
who get specific outcome without big headache, Put it in
your bio pinned post and the first line of your emails.
(03:39):
Clarity converts faster than creativity when someone engages bridge to
conversation with a simple DM connect context call. Thanks for
jumping into my post on consistent leads. Appreciate you curious?
Are you focused on booking more calls or is delivery
capacity the bigger challenge right now? If helpful, I can
(04:02):
send the checklist, or we can do a ten minute
clarity call, no pressure, short, kind and useful before we
continue a quick break. This episode is sponsored by System,
the free all in one marketing tool that lets you
create your website, blog, landing page and online store, create
automations and sales funnels, run email marketing campaigns, sell online courses,
(04:28):
add online payments, and even create automated webinars. You can
start using system for free by visiting borgiageiron dot com,
slash system or from the link in the description. And
now we continue with the episode. All right, Let's take
it step by step and build your sixty minute weekly
workflow plan. Fifteen minutes, pick one topic and write three
(04:51):
bullets top angle, trust proof, transaction invite. Create thirty minutes
draft your top post, then repurpose into a trust post
and a transaction post pipeline. Fifteen minutes, reply to comments,
send three value first dms, and follow up with anyone
who asked for your resource. Let's continue with a quick lesson.
(05:14):
Take note your scoreboard keeps you honest each day? Check
four things ship Did I publish something useful yes or no? Signal?
Did I collect one data point, a reply, a click,
a poll, a question, serve? Did I help three people directly? Comments, DMS,
(05:35):
quick looms? Sell? Did I make one clear invitation? Three
out of four most days is enough to win the week. Okay,
let me explain this part better because it unlocks consistency.
Choose one metric for the next thirty days calls booked,
spots filled, revenue collected, or subscribers added. If a task
(05:56):
doesn't move that metric, it's a no. For Now protect
your brain so you can create clearly quick health Note
this is general guidance, not medical advice. Morning launch water first,
get natural light within an hour of waking. Delay caffeine
sixty to ninety minutes to reduce the crash. Eat a
protein first breakfast greek yogurt with berries, eggs with avocado,
(06:21):
or a tofu scramble. Mid Day momentum two fifty minute
focus blocks, phone in another room. Take a seven to
ten minute walk after meals to stabilize energy. Keep lunch,
protein and fiber forward to avoid the two pm slump.
Evening land digital sunset one hour before bed. Write tomorrow's
(06:41):
top three on paper. Aim for steady sleep. Recovery is
a business strategy. If stress spikes, try this Inhale for four,
exhale for six, repeat eight times. Now common sticking points
and quick fixes. My audience is small. Have better conversations,
not bigger posts. Five thoughtful dms beat a viral post
(07:05):
that attracts the wrong people. I don't have proof. Run
a one week pilot with a tight scope for a testimonial,
use your own results or process screenshots while you collect wins.
I sound sales, lead with value, ask permission, be clear.
Selling is sorting for fit, not pushing. I can't keep up.
(07:28):
Lower the bar and increase the streak. One helpful paragraph counts.
A screen shot with a lesson counts. And now it's
time for a quick story so you can see it
in a real case. Aria is a nutrition coach for
busy founders. Her top post was why you crash at
two pm and how to fix it in five minutes.
(07:50):
Her trust post was a mini case a client added
twenty five to thirty grams of protein at breakfast, took
a ten minute walk after lunch, and doubled afternoon focus.
Her transaction post was simple, if you want my three
meal founder template, reply template, and I'll send it. In
two weeks, she added two hundred and thirteen subscribers, booked
(08:12):
eight calls, and closed three clients. Small changes, big momentum.
Let's continue with a quick lesson. Take note, here are
hooks and ct as you can copy hooks. You don't
need more time, you need fewer priorities. Here's my three
step filter, the mistake costing you five to ten discovery
(08:34):
calls every month, and the ten minute fix. If your
content isn't converting, use this top trust Transaction checklist CTAs
comment plan and I'll send the three post weekly template.
If booking five to ten calls this month is a priority,
reply calls and I'll share the details. Grab the one
(08:56):
page checklist link in bio. So now let's go over
the summary of the episode. Use the three layer content
strategy top to attract trust to build belief, transaction to
invite action. Pick one core channel and one support channel
and repurpose. Run a sixty minute weekly workflow plan. Create pipeline, track,
(09:21):
ship signal, serve, sell, and choose one thirty day metric
that everything supports. Protect your energy with water, light, protein,
first meals, short walks, and a digital sunset. Your single
action for today write your hero line, then draft one
top post, one trust post, and one transaction post on
(09:43):
the same topic and schedule them for next week. If
this helped you, share it with someone who needs simpler
content that actually converts, and hit follow. So you never
miss an episode. I'm Sarai and this is hustle minds.
Keep it clear, keep it kind, and keep going. Good
Bye for now until the next episode.
Welcome to Hustle Minds. I'm Sarah, and today we are
going to talk about the three layer content strategy, top, trust,
and transaction. If you're posting a lot and still wondering
why aren't the right people buying? This is for you.
We're going to turn your content into a simple system
(00:20):
that attracts, builds belief, and converts without burning you out.
All right, let's take it step by step. Let's continue
with a quick lesson. Take note, your content needs three
layers working together. Top content gets attention. Trust content builds belief.
Transaction content makes a clear invitation. Wait, let me repeat that,
(00:42):
because it's important. Attention, belief, invitation. If anyone is missing,
growth stalls. Top content is about reach. You speak to
the pain, the dream, or the common mistake. Think hooks
like stop doing X, do this in STEA, or the
three step fix for why one goal here? Get the
(01:04):
right people to stop scrolling and nod yes. Trust content
turns attention into conviction. This is your proof and your
process case studies, behind the scenes, checklists, and how I
would do it breakdowns. People buy when they believe you
can help them in a way that fits them. Transaction
(01:25):
content is your invitation a single easy next step comment
plan for the checklist, or book a ten minute clarity call,
or join the wait list here. Okay, let me explain
this part better. Most creators post mostly top content. It
looks good, but without trust and transaction, it's just noise.
(01:46):
Your job is to balance the three and now it's
time for a quick story so you can see it
in a real case. Leo runs a small email marketing studio.
He posted tips daily, but leads were random. We mapped
one week using the three layers. Monday was top the
three mistakes killing your open rates. Wednesday was trust, a
(02:09):
mini case study person problem, process, proof, payoff. Friday was transaction.
If you want my seven minute subject line, audit, reply audit,
and I'll send it. In three weeks, he booked nine calls,
closed three retainers, and cut his posting time in half.
This happens more often than you'd think. A little structure
(02:30):
changes everything. Let's continue with a quick lesson. Take note.
Here's your simple weekly plan. Post one top use a
hook like. You don't need more content, you need clearer proof.
Here's how name the problem, offer a tiny fix, invite
a reply. Post two Trust, use the five P spine
(02:51):
person problem process, proof, payoff, short, specific and honest post
three transaction, say who it's for, the outcome, what's inside?
And the next step one link one CTA, no clutter
and pay attention to this next part because it matters.
Pick one core channel and one support channel. Repurpose, don't reinvent.
(03:16):
If your B two B LinkedIn plus email is great.
If your visual Instagram plus email works. If you love video,
YouTube or TikTok with email follow up. Now, let's make
your message obvious. Use your hero line everywhere I help
who get specific outcome without big headache, Put it in
your bio pinned post and the first line of your emails.
(03:39):
Clarity converts faster than creativity when someone engages bridge to
conversation with a simple DM connect context call. Thanks for
jumping into my post on consistent leads. Appreciate you curious?
Are you focused on booking more calls or is delivery
capacity the bigger challenge right now? If helpful, I can
(04:02):
send the checklist, or we can do a ten minute
clarity call, no pressure, short, kind and useful before we
continue a quick break. This episode is sponsored by System,
the free all in one marketing tool that lets you
create your website, blog, landing page and online store, create
automations and sales funnels, run email marketing campaigns, sell online courses,
(04:28):
add online payments, and even create automated webinars. You can
start using system for free by visiting borgiageiron dot com,
slash system or from the link in the description. And
now we continue with the episode. All right, Let's take
it step by step and build your sixty minute weekly
workflow plan. Fifteen minutes, pick one topic and write three
(04:51):
bullets top angle, trust proof, transaction invite. Create thirty minutes
draft your top post, then repurpose into a trust post
and a transaction post pipeline. Fifteen minutes, reply to comments,
send three value first dms, and follow up with anyone
who asked for your resource. Let's continue with a quick lesson.
(05:14):
Take note your scoreboard keeps you honest each day? Check
four things ship Did I publish something useful yes or no? Signal?
Did I collect one data point, a reply, a click,
a poll, a question, serve? Did I help three people directly? Comments, DMS,
(05:35):
quick looms? Sell? Did I make one clear invitation? Three
out of four most days is enough to win the week. Okay,
let me explain this part better because it unlocks consistency.
Choose one metric for the next thirty days calls booked,
spots filled, revenue collected, or subscribers added. If a task
(05:56):
doesn't move that metric, it's a no. For Now protect
your brain so you can create clearly quick health Note
this is general guidance, not medical advice. Morning launch water first,
get natural light within an hour of waking. Delay caffeine
sixty to ninety minutes to reduce the crash. Eat a
protein first breakfast greek yogurt with berries, eggs with avocado,
(06:21):
or a tofu scramble. Mid Day momentum two fifty minute
focus blocks, phone in another room. Take a seven to
ten minute walk after meals to stabilize energy. Keep lunch,
protein and fiber forward to avoid the two pm slump.
Evening land digital sunset one hour before bed. Write tomorrow's
(06:41):
top three on paper. Aim for steady sleep. Recovery is
a business strategy. If stress spikes, try this Inhale for four,
exhale for six, repeat eight times. Now common sticking points
and quick fixes. My audience is small. Have better conversations,
not bigger posts. Five thoughtful dms beat a viral post
(07:05):
that attracts the wrong people. I don't have proof. Run
a one week pilot with a tight scope for a testimonial,
use your own results or process screenshots while you collect wins.
I sound sales, lead with value, ask permission, be clear.
Selling is sorting for fit, not pushing. I can't keep up.
(07:28):
Lower the bar and increase the streak. One helpful paragraph counts.
A screen shot with a lesson counts. And now it's
time for a quick story so you can see it
in a real case. Aria is a nutrition coach for
busy founders. Her top post was why you crash at
two pm and how to fix it in five minutes.
(07:50):
Her trust post was a mini case a client added
twenty five to thirty grams of protein at breakfast, took
a ten minute walk after lunch, and doubled afternoon focus.
Her transaction post was simple, if you want my three
meal founder template, reply template, and I'll send it. In
two weeks, she added two hundred and thirteen subscribers, booked
(08:12):
eight calls, and closed three clients. Small changes, big momentum.
Let's continue with a quick lesson. Take note, here are
hooks and ct as you can copy hooks. You don't
need more time, you need fewer priorities. Here's my three
step filter, the mistake costing you five to ten discovery
(08:34):
calls every month, and the ten minute fix. If your
content isn't converting, use this top trust Transaction checklist CTAs
comment plan and I'll send the three post weekly template.
If booking five to ten calls this month is a priority,
reply calls and I'll share the details. Grab the one
(08:56):
page checklist link in bio. So now let's go over
the summary of the episode. Use the three layer content
strategy top to attract trust to build belief, transaction to
invite action. Pick one core channel and one support channel
and repurpose. Run a sixty minute weekly workflow plan. Create pipeline, track,
(09:21):
ship signal, serve, sell, and choose one thirty day metric
that everything supports. Protect your energy with water, light, protein,
first meals, short walks, and a digital sunset. Your single
action for today write your hero line, then draft one
top post, one trust post, and one transaction post on
(09:43):
the same topic and schedule them for next week. If
this helped you, share it with someone who needs simpler
content that actually converts, and hit follow. So you never
miss an episode. I'm Sarai and this is hustle minds.
Keep it clear, keep it kind, and keep going. Good
Bye for now until the next episode.
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