From superyachts in Palma to traditional fishing boats in the Balearics, Spain’s marine landscape is diverse and world-class - yet its nautical culture is still evolving. In this episode, Fernando from ANEN shares why hosting the ICOMIA Congress is a milestone for Spain’s marine sector, and how the organisation is working to make boating accessible beyond the millionaire stereotype. We explore strategies to attract new audiences, particularly younger generations seeking experiences over ownership, and how charter, boat clubs, and flexible access models can fuel industry growth. With unmatched cruising grounds, strong connectivity, and a global spotlight, Spain is positioning itself for a more inclusive and vibrant marine future.
Key Points
- Shifting boating from ownership to experience-based access.
- Positioning Spain as a global marine destination.
- Building nautical culture to drive long-term participation.
🎧 Listen to the full episode now on the ICOMIA Podcast.
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