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Telling stories of authors, storytellers, and people and companies important to publishing. From historically important authors to modern best sellers, from editors and agents to publishers and the companies that make up book publishing, join us for the stories that shed light on the business of books.
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Episode Overview
The start of the partnership between Dr. Seuss and publisher Random House. CEO Bennett Cerf wooed little known children’s author Theodor “Ted” Geisel. Beginning with a lunch at the 21 Club in NYC, Cerf showed Ted unwavering publisher support despite early flops like The Seven Lady Godivas. Cerf’s long bet on Geisel illustrates the importance of recognizing creative talent and the economic value of ...
Judith Jones, long-time editor for Alfred A. Knopf, persuaded the publisher to take a chance on a French cookbook that no one knew they wanted. That book and TV made Julia Child a surprising star. Learn about three themes that helped make Mastering the Art of French Cooking a publishing success: counter positioning, fascination with the Kennedys, and the rise of TV.
For more on Judith Jones and her work with Julia Child, re...
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