What happens when you actually listen to 1,000+ customers before scaling a brand?In this episode, Black Wolf Co-Founder Sam Lewkowict shares how he turned direct customer insight into one of the most operationally disciplined and product-focused men’s grooming brands in the space.We cover:- Why better product, not better marketing, is the CPG moat- The real reason they launched grooming devices (and what didn’t work)- How DTC, Amazon, and retail actually work together- Why sending emails that link to Amazon isn’t crazy (it’s smart)- What AI will change for CPG operators, and what it won’tSam is sharp, honest, and refreshingly clear on what it takes to build a sustainable brand in 2025.🎧 If you care about margin, distribution, and product-first growth don’t miss this one.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.