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May 2, 2024 36 mins

💫 Today we're inspired by Amsterdam's local Dutch fashion brand Filling Pieces. I'm interviewing Jeroen Overweg, the E-commerce & Marketing Manager at Filling Pieces.

Filling Pieces, founded in 2009 by Guillaume Philibert, blends luxury and streetwear. Their "Bridging the Gap" motto reflects their unique style, worn by fashion enthusiasts globally. From their flagship Amsterdam store to over 200 retailers worldwide, Filling Pieces has grown into a major international brand.

Jeroen will share behind-the-scenes insights about Filling Pieces. What makes this Amsterdam brand different? How does their "Bridging the Gap" concept reflect the brand's approach, bridging the divide between street fashion and high fashion?

Jeroen will discuss Filling Pieces' strategy and campaigns that connect to their Surinamese heritage, and why that's so important for the brand.

We'll also hear about the brand's journey, from the founder's start with a special shoe design to building a huge fashion label. Jeroen will share thoughts on Filling Pieces' connection to the city of Amsterdam, as well as his own side hustle with Pride Photo.

Ep. Links:

  • Mendo book store

  • NGO Klabu

  • Guillaume Philibert - the Founder of Filling Pieces

    Podcast - University of Amsterdam

  • Pride Photo

  • You can follow Jeroen on LinkedIn and learn more about Filling Pieces at there website



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