Episode Transcript
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Speaker 1 (00:22):
Hi, Laurie. How are you.
Speaker 2 (00:24):
I'm good. How are you, Sam?
Speaker 3 (00:26):
I'm good. Happy Tuesday, and happy to see you this morning,
and welcome to episode twelve of the Inventor Smart Community,
where we have Inventor Spotlight and you are our twelfth
episode guest.
Speaker 1 (00:40):
I'm so happy to have you. Where are you? Where
are you coming in from?
Speaker 2 (00:45):
I'm coming in from Montclair, New Jersey.
Speaker 1 (00:47):
From You're from Jersey. Wonderful.
Speaker 2 (00:50):
I'm short term. Here's short term. I've only been here
for about three years.
Speaker 1 (00:55):
Oh okay, okay. Where did you come from? Before Jersey?
Speaker 2 (00:59):
I was in Oregon.
Speaker 3 (01:01):
You're an Oregon all right. For some reason I thought
you were a New Yorker like Brian.
Speaker 4 (01:05):
No.
Speaker 5 (01:05):
Just here, just recently on the East coast and really
quite loving it.
Speaker 2 (01:10):
I'm just so impressed by the geography and.
Speaker 5 (01:13):
The you know, the the environment here is just more
than I expected.
Speaker 3 (01:18):
You know what, Laurie, I can already tell you have
this great energy and you're going to inspire us with
all of your inventions and your creativity.
Speaker 1 (01:26):
And I can tell already this move has even given
you a new life of creativity.
Speaker 2 (01:30):
Yes, yes, it has been.
Speaker 5 (01:32):
I can see to the patent while I was living here,
and so that's where I started to just dig into
the whole project a little bit right here in the
environment around.
Speaker 2 (01:42):
The I get.
Speaker 5 (01:42):
I kind of been a habit of calling it the
tri City because I or Try State, because I think
of my resources as coming from a larger circle than
just New Jersey.
Speaker 1 (01:50):
Obviously that's wonderful.
Speaker 3 (01:53):
So you're our mentor Spotlight and how long have you
been inventing, Laurie?
Speaker 5 (01:58):
I started this project is my first and first. I
have a couple others coming up in my head, but
I started this in twenty fourteen.
Speaker 1 (02:06):
Oh so you're a you're a newbie then like me.
Speaker 2 (02:10):
Yeah, it is one.
Speaker 5 (02:12):
You know, when we think about the years, it seems
like we've been doing it for way long, but it
is still just the first one.
Speaker 3 (02:17):
Well, there's a big trend in the conversations that we
do with inventor Spotlights and inventors, and that trend is
the longevity that it takes to have a project from
your mind to a scratch piece of paper to its
final product.
Speaker 5 (02:32):
Right.
Speaker 3 (02:32):
So we'll get into more of that later, but I
think that's a trend with all of us. It doesn't
matter twenty fourteen. It maybe seems like a short time,
but I know you've been working really hard on this.
So without further ado, tell us about your product and
how you came up with the idea, and then I'm
just going to sit back and just let you go
for a minute because I can't wait for you to
tell us what you've got going on.
Speaker 5 (02:53):
Okay, So my product is called the Cycle Soul, and
Cycle Soul is a pull on flexible shoe cover for
cycling shoes that makes it possible for cyclists who are
wearing the cleated cycling shoes to walk much more normally
while protecting their cleat and protecting the ground beneath them
or the floors beneath them, and they can walk much
(03:14):
more safely, much more comfortably, so they can add every
daylight activities into their daily rides.
Speaker 3 (03:20):
So this is a like a slip on cover that
goes over your cleat or your writing shoe.
Speaker 5 (03:26):
Yes over the whole riding shoe. And so it has
a front sole and a back sole that are the
accommodate two specific things on the shoe. The first is
the cleat under the ball of the foot, so there's
a reinforced panel under that area of the foot within
the front sole and in the back sole.
Speaker 2 (03:46):
The heel is.
Speaker 5 (03:47):
Built up a little bit on the inside so that
it accommodates that extra material at the front of the shoe.
And so rather than walking with your toe above your heel,
which is typically what happens with the cleaned shoe, your
foot is level as though you were standing just on
platform and a regular shoe.
Speaker 1 (04:04):
Chriss, Do you have one right there that you can
show us?
Speaker 2 (04:08):
You know what? Right now?
Speaker 5 (04:09):
I have the all my prototypes are out in the field, Okay, Okay,
so and so right.
Speaker 2 (04:16):
Now I have a second prototype is out in the
field right now, and.
Speaker 5 (04:21):
It is getting some really strong positives and then some
really common critiques where it helps me know what to
address next.
Speaker 1 (04:31):
Okay, so let me back up then.
Speaker 3 (04:33):
So the stage that we're at now is we're still
in prototype market testing, having people look at it. Have
you taken it to cycle shops kind of where you're
at with all this?
Speaker 2 (04:42):
Yes, so I have taking it to cycle shops.
Speaker 5 (04:45):
I was at the National Bicycle Dealers Association trade show
in May, and that was a B to B trade
show and attended by lots of people within the cyclic industry,
including bike shop owners and variety of other peripheral businesses
that support the cycling industry. It received really positive reviews
(05:06):
at that time. I also took it to the Vengeon
Built Bike Fest, which was kind of an adjunct activity
around the NBDA summit.
Speaker 2 (05:15):
Sure was able to get it out.
Speaker 5 (05:17):
In the field with people who are doing a lot
of mountain biking activities. It was a really wet, muddy day,
and so one of the other advantages of cycle soil
is that it protects the cleat from debris accumulating within
the cleat in regardless of which style cleat you're using,
and so there were a lot of people who wish
that they had one on that day because people were
(05:39):
sitting down having to dig out a lot of stuff
out of their right cycling cleats.
Speaker 2 (05:42):
And it was really kind of a mess.
Speaker 5 (05:44):
So it was a good opportunity to show the one side,
especially of the benefits of the shoe cover itself.
Speaker 3 (05:50):
So my next obvious question is you must be a cyclist.
Speaker 1 (05:54):
And I can say that because clearly I'm not. Okay,
so I don't know.
Speaker 3 (05:58):
Much about that industry, but I love again creative people
that find a solution to a problem and you're tapping in.
So how many patents are you holding on your product
right now?
Speaker 5 (06:13):
Just the one it's the utility patent that I received
in October twenty twenty two.
Speaker 3 (06:18):
Very nice and I like that as a utility patent.
And how many designs do you think you're going to
work with?
Speaker 5 (06:23):
I think that I'm going to end up with the
final probably within about six months because of the team
that is working on it right now, I think will
advance through some of the necessary based on input, necessary
adjustments and optimizing the material. The material selection for this
product is really key because it requires some elasticity to
(06:47):
stretch it on over the shoe as you're standing up
and putting it on. Okay, yeah, so the material selection
is going to be probably as big a component of
the process as the actual design itself.
Speaker 3 (07:01):
Got it, Got it, and I love it again that
you're doing all the right steps right. You've taken your prototypes,
you're taking it into the areas in which people will
use this product. You're taking all the feedback sometimes, you know,
we take a little criticism too, and it's maybe a
little hard to swallow sometimes, but at least you're able
to make adjustments to what the consumer is looking for, right,
I mean, this is just really good stuff. I mean,
(07:23):
boots on the ground, this is how you do it.
So what are your plans? Do you want to manufacture
and market this yourself or are you looking for licensing opportunities.
Speaker 1 (07:33):
And go in that direction.
Speaker 5 (07:35):
So one of the things I learned enough about to
have that to have that nice comparison is through National
Inventor Club and talking with Brian Freed about licensing.
Speaker 2 (07:46):
That was something that I had dismissed early.
Speaker 5 (07:49):
On because I really wanted to own this, and I
think as a common sentiment a lot among a lot
of inventors is that when you're so attached to it
at the beginning, you want every part of it to
be yours. Then there's a practical side of what is
most efficient, what is the most practical, and what is
ultimately going to be the.
Speaker 2 (08:05):
Best vehicle for getting it to the public and then
making some revenue from the product.
Speaker 5 (08:11):
So I am now starting to think a little bit
about how I would license it.
Speaker 2 (08:15):
Always I had thought about licensing the product in the.
Speaker 5 (08:21):
Terms of having cycling clubs, cycling teams be able to
have a color specific cycling cycle souls for their team,
so licensing in that way so that they could make
it their own.
Speaker 3 (08:34):
Like little credit labeling and white labeling and things like that.
Speaker 1 (08:37):
Yeah, well we know that, you know, if somebody else
took it.
Speaker 3 (08:41):
Over and license it, I mean, the distribution and the
possibilities could be endless with anyone's product of what they
can do with it versus what we can do with
it ourselves, right, and we hear both ways to do it,
Like maybe you should manufacture a couple of thousand yourself
to get it out there and get all that feedback,
get that energy going where people are sharing it, and
(09:03):
then your licenser goes, wow, this is you know, you've
really made some traction here.
Speaker 1 (09:08):
And you know, I like where this is going, right.
Speaker 5 (09:11):
Yes, And that's the stage that I'm moving into right
now to have a a larger run done. But there
are some design changes that are required based on feedback
from the field. But I'm going through that process now
and so when I and then you know, selecting a
manufacturer is kind of difficult. My goal is to have
this manufactured in the US, and that is a little
(09:34):
bit of a hurdle just because of the particular components
of the shoe. It's not really a shoe, so it's
not really an item for a shoe manufacturer, but it's
also a large injection molded or possibly three D printed
product that we have to just find the resources within
the US to do that.
Speaker 2 (09:55):
And the why are my circle gets I think I'm
getting closer and closer to find I mean that US.
Speaker 5 (10:01):
Based manufacturer who can take care of this and keep
it in the US.
Speaker 3 (10:06):
You know what, I'm loving all this because again you're
talking about, you know, what are some of the challenges
that we all face as an inventor. Right, So you're
looking at manufacturing, sourcing where you get the material. I
salute you really to be encouraging to have an American made,
manufactured product, but we also know that also comes with
some challenges, right, But still, Laurie, the message is one
(10:27):
little step at.
Speaker 1 (10:27):
A time, one little phone call.
Speaker 3 (10:29):
All the ser antipities, right, all the connections being involved
in the National Inventor Club Brian is an incredible resource.
Obviously we have the National Inventor Club meetings. Those are
incredible as well. Tons of resources come through that portal
every month. The app itself has all these different tabs
(10:49):
and resources that you can find, But the key message
is just keep going one step at a time and
that will lead you in the direction that you ultimately
go and do.
Speaker 1 (11:00):
Don't you believe that as an inventor, I do.
Speaker 5 (11:02):
And I'll just take this opportunity since you kind of
gave a little shout out to all of the features
of National Inventor Club in the app I had. From
the very beginning of this process, I have involved myself
with organizations through either state, municipal, or sometimes university based
programs that are put together with a lot of very
(11:27):
very valuable resources and very acknowledgeable people, and they really
focus a lot on building a business and creating a startup,
which is all part of what I'm doing.
Speaker 2 (11:39):
Any inventor does, but a lot.
Speaker 5 (11:42):
Of the focus, just by the nature of the people
who are engaged, are focused on building a brand around
a service or perhaps putting together new formulations for like
you said or you know, with the with the ndraanda
(12:04):
blank on the phrase, but creating a beverage, creating cosmetics,
creating home housewares that are not really an invention. They're
creating something new in a new brand, and that is
a very very different track than people who are inventing
something and trying to find a way to get it,
you know, optimize on the design, getting it through manufacturing,
(12:25):
and then distribution.
Speaker 2 (12:26):
The distribution is.
Speaker 5 (12:27):
Common to the white box that was the phrase white
box products and an invented product.
Speaker 2 (12:34):
Services are a whole different ballgame, and that those the.
Speaker 5 (12:36):
People who are bringing services to the market, you know,
are facing different challenges also. But one of the things
about the National Inventor Club is that it is for inventors.
Speaker 2 (12:46):
It is specific to the challenges that we face.
Speaker 5 (12:50):
It is provides a different array of resources, all of which,
from my experience so far with National Vendor Club, have
been so valuable. The power that Brian brings to inviting
guests and the organizations that spawn that promote the needs
of inventors is just really amazing and generous, and so
(13:12):
I have not found that anywhere else, and so.
Speaker 2 (13:15):
I'm really really glad that I found this organization. Wow.
Speaker 3 (13:19):
Yeah, almost getting me teary eyed over here, because that's
so you just gave us so much, And you're right,
you know, there's the SBA, right, the Small Business Development
Center and all these other groups and resources that help
you build a business and I love them.
Speaker 1 (13:35):
That's so important to have.
Speaker 3 (13:36):
But also as an inventor, we're looking at you know,
licensing and manufacturing and who's having.
Speaker 1 (13:41):
Those conversations with us? Right?
Speaker 4 (13:44):
Uh?
Speaker 3 (13:44):
And Brian is and Brian is finding experts in their
field to come into this app in these national and
meta club meetings to give us this inside information. That is,
it's not always accessible or it gets too noisy out there.
And as a young inventor, and when I say young,
I never mean age, right, I just meaning time. Right,
(14:07):
you know, it gets confusing of where to go and
who to trust.
Speaker 1 (14:10):
And I think that hats off to Brian.
Speaker 3 (14:13):
And I've said this from the moment that we've met
just a reliable, trustworthy source, right. And I think within
the community, because we're all inventors, you and I are
the same, right, we're working on our product. We don't
know how we've come up with this great idea, but
yet we have and we think that the public could
be interested into it and it solves the problem.
Speaker 1 (14:34):
But where do we go? What do we do?
Speaker 3 (14:36):
And I think as a community, because we're all inventors,
we kind of feed off each other a little bit.
Speaker 1 (14:42):
I know I've built made.
Speaker 3 (14:44):
Friendships in this community already, right and speaking of where,
of course, we're going to the United States Patent Trademark Office.
Speaker 1 (14:54):
You're joining us, right.
Speaker 2 (14:55):
I am, Yeah, I'm really looking forward to that.
Speaker 3 (14:57):
Yes, well it's our second annual. We went last year
and you know, I keep saying it to other people
as well that as an inventor, I never thought I
would be able to walk the halls of this incredible
building and share it with this community. And again, circling
back around, Brian has made this happen for this community
and this group. So if you're an inventor and you're
(15:19):
out there and you're wondering where to go, you know,
inventor Smart Community is a place for you. Anywhere you
download your apps, you can find us, or you can
find us at inventorsmart dot app on the web where everywhere.
Speaker 1 (15:33):
Final thoughts, Lorie, So what do you think's next?
Speaker 3 (15:36):
You know we're doing this, you know, market research, we're
kind of doing some new redesign, we're looking at licensing.
Speaker 1 (15:42):
Obviously, you're joining us in a couple of.
Speaker 3 (15:44):
Weeks for the inventor a day at the Patent and
Trademark Office.
Speaker 1 (15:50):
So where do you see yourself what's happening.
Speaker 5 (15:52):
So right now I've had the opportunity again a serendipitous
occurrence which I can track back the last you know,
five or six years, and there are so many of those.
Speaker 2 (16:03):
But I through an organization.
Speaker 6 (16:06):
That I I participated in an entrepreneurs a night program
at Montclair State University, Okay, and that was.
Speaker 5 (16:17):
From start to finish ideation all the way through launch.
It was an absolutely excellent program at Montclair State. And
so when I was working on that program, I had
a couple of score mentors, one of whom was also
a professor at another will renowned local institution, the Students
(16:39):
Institute of Technology, And through that program I was able
to connect with the Mechanical Engineering department. So Cycle Soul
has been adopted by the senior class of saba's Institute
of Technology as their senior project.
Speaker 2 (16:53):
So it is not yes, it's such a it's such
a gift.
Speaker 5 (16:57):
And so these young minds with these the latest resources
are looking at the design requirement change requirements that we
have in mind, adding some new information and some new
direction to that, and then also looking at some materials.
So with that program, my I guess my process is
(17:20):
a little bit delayed because I want to take advantage
of that opportunity.
Speaker 2 (17:24):
So it's a little bit delayed. So right now we're
working on that.
Speaker 5 (17:27):
In the beginning of next semester we will get will
have gotten closer to that final design and that I
can start looking more closely with specifics to a manufacturer
and to materials. And so that has been one of
those things that you just kind of happen to meet
a person, and you happen to meet a person, and
this chain goes along and here I have this opportunity
that is just a real gift.
Speaker 1 (17:48):
Yeah, yeah, let me jump in. Even though you know
we say, oh, we're delayed, you know, really are we.
Speaker 3 (17:53):
Because the timing kind of if we accept all the
timing for what it is, like all the serendiputies I
call in bridges of sentences, you meet this person.
Speaker 1 (18:02):
And then it goes to this and it goes to this.
Speaker 5 (18:04):
You know.
Speaker 3 (18:04):
So sometimes physically as inventors, you know, we're in a rush,
we're in a hurry. We want to go, we want
to see. But if we really sit back and go,
you know what, the timing on all of this is perfect.
I believe if we keep doing our little I hate
to sound cliche, but a little baby steps, you know,
just keep moving steps, step after step.
Speaker 1 (18:24):
It all does come together.
Speaker 3 (18:25):
And I think you're a great example of this part
of the journey of inventions where you're at right You're
not completely there, but you know you're on the path.
You're making all the right steps the changes, you're listening
to the market, you're listening to your consumer, you're sourcing
out your product. And this is going to be fun,
Lari that we get to circle back around in a
(18:46):
couple six months, right, and then you'll update us and
share where you're at at that time. I love it
that you're a member of our community. I'm so glad
that you found us and that you just jumped right
in and here you are on the spotlight.
Speaker 5 (19:00):
Yeah. Well, I'm so grateful for the opportunity to do this.
When we first mentioned it, I thought.
Speaker 2 (19:04):
Oh, yeah, you know I could do that. That would
be really nice.
Speaker 7 (19:06):
Yeah, it really Yeah, because anytime that we all know
that if we hear someone else sharing experiences ups and downs,
especially the downs with others, we know that when we're
experiencing those things, we're not alone.
Speaker 2 (19:22):
And that is one of the biggest.
Speaker 5 (19:24):
Things about this journey is to be able to make
connections and keep connections with people who are who can
understand it and who can sympathize and then offer the
support you need.
Speaker 2 (19:34):
And this is just you know, all of that for me.
Speaker 1 (19:36):
Yeah, yeah, well said, well said again.
Speaker 3 (19:39):
Back to this community, and we know there's a lot
of agencies and companies out there that offer services to inventors,
and we're really not offering services here. We're offering a community,
We're offering conversations, we're offering support, and you know.
Speaker 1 (19:55):
And that's what I think I love about it the most.
Speaker 3 (19:57):
I've I've learned a lot myself and I'm continue uously
learning about new ways to invent product.
Speaker 1 (20:03):
I'm gonna I'm a serial inventor.
Speaker 3 (20:05):
I've just you know, my mind explodes all the time
with new ideas and new product ideas in and I'm
so glad that I have a platform where I can
come and be comfortable with a lot of other crazy
inventors as well.
Speaker 1 (20:19):
So you know, like let's go.
Speaker 5 (20:22):
Yeah, well, you and you and well the team are
the enthusiasm and the support that comes just kind of
oozes out of you just really great. I love it.
Speaker 3 (20:31):
It's well, we're just trying to have a good time
and keep it all in perspective, and you know, work hard,
and we celebrate.
Speaker 1 (20:37):
Each other's successes as well.
Speaker 3 (20:39):
You know, hey, I'm trying to catch up with Brian
and all the patents that he's holding and all the
stuff that this guy's got going on. So I'm just
happy to be a part of it all, and I'm
so glad that you are as well. So is there
anything else that you would like to add for us,
Say any words of really some great advice. I mean,
you've already said some really wonderful things. Anything you want
to leave us switches, any encouraging to any other new
(21:02):
inventors out here listening.
Speaker 5 (21:04):
I would say, just keep track of every person that
you run into and meet. Make a little note, even
if it's on a piece of paper of a calendar,
of the date that you met them.
Speaker 2 (21:12):
Because you never know if you'll be able.
Speaker 5 (21:14):
To connect someone else to them who would be a
great matchup for something that either one of them needs
or for yourself. And you always have to remember to
look back and then look forward from the people that
you meet and people who are coming your way.
Speaker 3 (21:26):
Wow, that is really I'm going to hear that again. Okay,
hold on, let me think about that for a second, because.
Speaker 1 (21:31):
I think we've been taught over the years. We collect.
Speaker 3 (21:33):
We used to collect business cards, right right, so, and
I used to have just like this rollodex of all
these business cards. But I think you're you know, and
then that kind of faded out, didn't it. We'd toss
them away, they'd get lost in the desk or whatever.
So I think you're reminding us maybe to take a
calendar and write down the name of that person the
day that you met them, maybe even what they're connected to,
(21:57):
maybe taking that extra step.
Speaker 8 (21:59):
You know.
Speaker 1 (21:59):
I like what you just said there.
Speaker 3 (22:01):
I think we're forgetting of what these connections can can bring.
Speaker 1 (22:05):
So thank you for saying that.
Speaker 5 (22:07):
Yeah, and for use for our own use and then
also to be able to share with someone else.
Speaker 2 (22:11):
That's that's what.
Speaker 5 (22:12):
Makes you feel really good, is when you think, hey,
I think I have a solution for you and this
person or this organization.
Speaker 1 (22:17):
Yeah, yeah, I like that.
Speaker 3 (22:19):
And you know, I'm a note taker, but I tend
to have many little notebooks right of so to kind
of have to go back and find things again, I
know I'm speaking to my audience here. I know how
our brains work, but I like the idea that you
just said, kind of grab a calendar. Maybe you're your
meet and greet calendar, maybe call it that or something.
Speaker 1 (22:37):
But I think there's I think there's some sauce there.
I like that. Thanks you for it.
Speaker 2 (22:42):
Online.
Speaker 5 (22:42):
Just make a note on your your online calendar box,
you know, for the date and because you know we
most of us have our events and our meetings on
our calendar, and that that helps you kind of remember
because when we have a lot of stuff in our heads,
we don't always.
Speaker 1 (22:55):
Remember what we need to remember exactly exactly.
Speaker 3 (22:59):
So speaking of if you are a member of this
community already or if you're thinking about joining and becoming
a member, there's tons of networking and tons of events
within the app. So speaking of calendar, Andy added a
feature that I'm still bragging about. I love it so much.
All you have to do is click add to calendar,
click ad to calendar. You can go down all the events.
(23:21):
Helps us remember what we what we want to attend,
what we want to watch, or what we can go
back to later.
Speaker 1 (23:28):
If that's another thing we love about.
Speaker 3 (23:30):
This app is all this content is reserved on the app,
so if you don't have time or you missed a meeting,
you can always circle back around and come check us out.
Speaker 2 (23:39):
All right, that is a great feature. I love it.
Speaker 1 (23:41):
Yeah, me too.
Speaker 3 (23:42):
All right, Laurie, you are our spotlight for episode twelve
in the Inventor Smart Community, and I can't wait.
Speaker 1 (23:49):
For us to meet in person in just a couple of.
Speaker 3 (23:51):
Weeks, and looking forward to celebrating with you walking those
halls of the United Space Patent and Trademark Office.
Speaker 1 (23:58):
Can you believe it. As an inventor we get to
be there.
Speaker 2 (24:00):
It's going to be great. I'm looking so forward to it.
Speaker 1 (24:03):
I know, I can't wait. Have you and Brian met
in person?
Speaker 2 (24:06):
We have that, so I'm really looking forward to meeting
all of you in person.
Speaker 1 (24:08):
Yeah, this will be the first time. All right, So
I think that's the wrapper today.
Speaker 3 (24:12):
And looking forward to seeing you and hearing more about
cycle Soul and uh whether you a manufacturer you licensed
so well?
Speaker 1 (24:19):
More will be revealed as we step forward.
Speaker 2 (24:22):
Yes, thank you, Thank you so much, Matt.
Speaker 1 (24:24):
This is your all right, good Laurie.
Speaker 2 (24:25):
Thank you.
Speaker 1 (24:26):
Let's see you next time.
Speaker 2 (24:27):
Okay.
Speaker 4 (24:27):
Great for writing where time is money and you have
to carry on. Even the hop on hop off experts.
Speaker 8 (24:42):
Could use an easy on, easy off solution to the
problems of clips where they aren't safe or welcome, slippery floors,
and no clip policies don't have to slow you down.
Link Here's Cycle Soul is.
Speaker 4 (24:57):
The easy on, easy off solution to you to the
next stop on your ride. No more damage cleats, no
more falls, no more clipwalk.
Speaker 8 (25:17):
Cycle Soul is the missing link between your
Speaker 4 (25:19):
Rides and the rest of your life.