Join 28,000+ doctors and dentists in the 'Investing for Doctors' Facebook group: https://facebook.com/groups/investingfordoctors
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In this episode of Investing for Doctors, marketing strategist Kan Huang joins Dr Bi Mian to explore why personal branding isn’t just for influencers. It’s about reputation, trust, and the opportunities you might not even realise you’re missing.
Kan explains why your online presence now matters as much as your clinical one, and how simple steps like using LinkedIn as your virtual CV or making sure your Google profile is accurate can go a long way in building trust at scale. He also introduces a simple framework for understanding how people come to know, like, and trust you.
If you’ve ever wondered whether personal branding really matters in medicine, this episode will change your perspective. It’s a conversation about protecting your reputation, future-proofing your career, and making it easier for the right patients, peers, and opportunities to find you.
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TIME STAMPS:
00:00 Intro/Hook
02:56 Kan’s background
03:49 Reasons to build your personal brand and grow your reputation
08:11 What drives referral behaviour: the know–like–trust factor
12:09 The impact of your name on building a personal brand
19:46 Building your reputation
26:58 Claiming your personal brand
29:37 The power of personal branding for doctors
38:32 Actionable steps to build your personal brand
45:42 Building your offline reputation
50:58 Conclusion / Outro
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SHOW NOTES LINKS
https://au.linkedin.com/in/mian-bi
https://tinyurl.com/linkedin-kan-huang
https://www.instagram.com/socialwave.au/
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LISTEN TO THE PODCAST
Spotify: https://open.spotify.com/show/07DS5AxlbgmkuvP6zQGgtN
Apple Podcasts: https://podcasts.apple.com/au/podcast/investing-for-doctors-podcast/id1775535608
Amazon Music: https://music.amazon.com/podcasts/b9de46bc-e29d-4402-9e9e-959a3a5dc8da/investing-for-doctors-podcast
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FIND US HERE
Website: https://ifdgroup.com.au/
Facebook Group: https://www.facebook.com/groups/investingfordoctors
Facebook Page: https://www.facebook.com/investingfordoctors
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DISCLAIMER
The information provided in this podcast is for general purposes only and should not be considered personal advice. Always consult with qualified professionals or experts in the relevant field for personalised advice tailored to your specific situation.
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