How Personal Branding Fuels Career & Business Growth with Katja Pischel

Guest:
Katja Pischel — Personal Branding Coach, Entrepreneur, Founder of Bridge Builder for Change, and Author of And Then Life Happened

Episode Summary:
In this empowering episode of IT`S IN YOU!  host Katharina Engelhardt speaks with Katja Pischel about the power of authentic visibility, personal branding, and redefining success on your own terms. Katja shares her personal journey from a successful corporate career to entrepreneurship, highlighting the mindset shifts women need to make when stepping into leadership or starting their own business. Together, they explore how a strong personal brand can boost your career, the importance of storytelling, and why every woman’s story is worth sharing.

Key Takeaways:

• Many professionals struggle with positioning themselves for success.
• Women often underestimate the strategic value of a personal brand.
• Building visibility can feel uncomfortable, but it’s essential for growth.
• Storytelling is a leadership skill, not just a marketing tool.
• Defining success based on your own terms brings lasting fulfillment.
• Transitioning from corporate to entrepreneurship requires clarity and courage.
• Your unique story is your biggest asset in leadership and business.
• Taking ownership of your visibility creates new opportunities for impact.

Chapters: 

00:00 – Introduction to Authentic Visibility
03:06 – Katja's Journey from Corporate to Coaching
05:48 – The Importance of Personal Branding
09:01 – Overcoming Barriers to Visibility
11:54 – Building a Personal Brand in Corporate Roles
15:04 – The Power of Storytelling in Business
17:50 – Transitioning from Corporate to Entrepreneurship
21:04 – Defining Success on Your Own Terms
24:11 – Mindset Shifts for Entrepreneurs
27:12 – Creating Freedom Through Entrepreneurship
29:50 – Advice for Women in Leadership
32:55 – Final Thoughts and Call to Action

🎧 Sound Bites:

• "What's next? What do I really want?"
• "Redefining success on my terms."
• "A personal brand is a strategic asset."
• "Money and opportunity flow to clarity."
• "Everybody has a story worth sharing."

Resources & Links:

• Get the book: And Then Life Happened
• Connect w/ Katja on LinkedIn: www.linkedin.com/in/katjapischel
• Check out her website: https://bridgebuilderforchange.com/

Keywords:
personal branding, women empowerment, entrepreneurship, career growth, visibility, leadership, storytelling, success, coaching, corporate transition

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