Jeansland Podcast

What happens when the system collapses, and you decide to build something meaningful with your hands? 

In this episode of Jeansland, Andrew sits down with Pete Roberts, founder of Origin, the American brand making jeans, boots, and apparel entirely on U.S. soil. After the 2008 recession upended his life and wiped out his business, Pete was left with a timber-frame cabin in the woods of Maine, two young kids, and no clear way forward...

In this powerful two-part conversation, Andrew Olah welcomes back Umer Farooq Qureshi for a deep dive into the structural imbalances plaguing the denim supply chain. Framed by the enduring legacy of colonial capitalism, the discussion explores how suppliers have been conditioned to act like beggars in pursuit of orders — and how that mindset must shift. Together, they challenge conventional wisdom on pricing, power, partnerships, a...

In this powerful two-part conversation, Andrew Olah welcomes back Umer Farooq Qureshi for a deep dive into the structural imbalances plaguing the denim supply chain. Framed by the enduring legacy of colonial capitalism, the discussion explores how suppliers have been conditioned to act like beggars in pursuit of orders — and how that mindset must shift. Together, they challenge conventional wisdom on pricing, power, partnerships, a...

What if sustainability wasn’t a competitive edge — but the baseline for the entire denim industry? Andrew sits down with sustainability expert Roian Atwood to unpack the urgent challenges and overlooked opportunities shaping denim’s future.

Roian is a seasoned business leader and sustainability practitioner who’s spent over two decades improving the social and environmental performance of products and supply chains. A former global ...

Designer and brand consultant Johnny Diamandis joins Andrew Olah to explore what it truly takes to build a fashion brand today. With a globally successful track record designing menswear, accessories, and more for brands like Evisu, Burberry London, Nike, Fake London, and CAT Footwear, Johnny shares candid insights from both industry and academia. The conversation covers the financial realities of launching a brand, storytelling, d...

In this episode, cotton expert Tim North discusses global cotton production, trade dynamics, and government support programs in key countries like the U.S., India, China, and Pakistan. He highlights how subsidies distort markets, why some traditional exporters have become importers, and the challenges facing producers.

The conversation also covers the rise of regenerative and traceable cotton as scalable, sustainable alternatives to...

Andrew and Umer Farooq Qureshi pull back the denim curtain to reveal Levi’s jaw-dropping 62% margin is built on supplier suffering. From closed-door biddings to so-called partnerships, from collapsing currencies to cotton politics, this episode shows exactly how the kings (brands) are bleeding the commoners (factories) dry, and what happens when the commoners stop playing nice. This isn’t just a talk about jeans. It’s about fairnes...

In this solo episode, Andrew returns from a whirlwind week—first as a guest at the Kingpin Show in Amsterdam, his first time attending since selling the business, and then at a high-level diplomatic event in Washington, D.C.—to share unfiltered reflections on industry dynamics, global economic shifts, and the rising impact of U.S. tariffs. From the importance of venue vibes to why group negotiations could save the supply chain, thi...

This edition covers ground close to my heart because it's about discovery, it's about feeling, and about the heart in business. I get to talk to Peter Caplowe, who was not in the jeans business in 1994 but went to Japan, discovered Evis, or Evisu, the Japanese brand that had a domestic cult following, super expensive 1940s Levi replications with hand painted back pockets, that Mr. Yamane the creator and owner, painted him...

Ethical Denim Council is a non-profit organization whose sole mission is to help create order sanctity. Simply put, we want an agreement from buyers that place orders to simply agree to carry out their commitments, just as they expect the supplier to carry out theirs. Seems simple enough, but it’s not part of our industry. YET.

Sharmon Lebby – Project Manager, Ethical Denim Council

Chana Rosenthal – Denim Industry Advocacy Advisor, E...