In this episode, I had the incredible opportunity to sit down with Lexi Miles Corrin, the Founder and CEO of WAXON Laser + Waxbar, one of Canada's leading wax bar chains.
Imagine this: you're 25 years old, you've just signed a lease, built a business from scratch, and the night before opening… you’re sitting in an empty store thinking: “Who am I to do this?”
Lexi didn’t have a background in beauty. She didn’t have any experience in running a retail space. But she had a vision — and she took action despite the fear. Fast forward to today, WAXON has grown to over 25+ locations across Canada and is entirely powered by female franchise owners.
In our conversation Lexi opens up about:
- The self-doubt she faced the night before opening her first location (and why most entrepreneurs quit right there).
- Her secret to hiring a team that stays for over a decade in a high-turnover industry.
- How she scaled from 1 location to 25+ without compromising quality.
- Why most women struggle to build businesses — and how to break through that barrier.
- Her best advice for anyone sitting on a business idea but afraid to start.
Lexi also dives into work-life balance as a mom of four, how she stays mentally strong, and why taking small, consistent actions is the real secret to building something big.
Timestamps:
0:00 - Intro: How Lexi Built Wax On at 25
3:45 - How Lexi got into the business
6:55 - Lexi's Early Influences
8:00 - Early years of business and Waxon
10:30 - Navigating hiring and company culture fit
16:00 - Biggest challenges for female entrepreneurs
19:50 - How to keep focus and mentally tough in business
23:00 - Advice for female entrepreneurs who are early in their career
25:35 - What's next for Lexi?
// LINKS //
Instagram https://www.instagram.com/jeromedwightx
Youtube https://www.youtube.com/@jeromedwightx
TikTok https://www.tiktok.com/@jerome.dwight
Spotify https://open.spotify.com/show/47yRU8VeRXZjvwwbS2CWgn?si=TFWYhoKYRziQbTjaXjuOjw&nd=1&dlsi=1ae5fe7561434a39
#challengermindset #jeromedwight #challengermindsetpodcast #waxon #waxonlaser #waxbar #leximilescorrin #founder #startup
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