What does it take to disrupt Canada’s financial giants, create a new market, and lead a company to a $340 million acquisition? Meet Wayne Pommen, the mastermind behind PayBright, Canada’s first buy-now-pay-later (BNPL) company. In this episode of ChallengerX, Wayne shares the inside story of how he turned a small healthcare lending company into a game-changing e-commerce powerhouse. Discover how he navigated fierce competition, scaled at lightning speed, and ultimately sold PayBright to Affirm for $340 million. Here’s what we cover: 💡 How Wayne identified and capitalized on a gap in Canada’s financial services 🚀 The pivotal moment that shifted PayBright’s focus to e-commerce and BNPL 🔥 Why speed and trust were critical to scaling PayBright in a competitive market 🤝 The story behind PayBright’s $340M acquisition by Affirm and what came next 🌟 Wayne’s biggest leadership lessons for entrepreneurs breaking into legacy industries Wayne’s journey is a must-watch for anyone looking to challenge the status quo, make bold decisions, and build something that lasts. 🎧 Tune in now to learn the strategies behind one of Canada’s biggest fintech success stories.