Viral Nation CEO Mat Micheli's $100M Influencer Marketing Agency

From selling products out of their backpacks in college to running a multi-million dollar influencer marketing agency—Mat Micheli’s journey is nothing short of extraordinary.When Mat and his co-founder, Joe Gagliese, started Viral Nation, influencer marketing was still uncharted territory. But they saw an opportunity that no one else did—creators were driving massive engagement but weren’t making money.So what did they do? They took action. They cold-emailed every brand they could, secured their first $10,000 brand deal, and built what is now one of the world’s leading influencer marketing agencies. In this episode you'll learn How Mat & his co-founder turned a $50 influencer gig into a multi-million dollar empire.- The cold emails that landed their first big brand deal ($10,000!)- How COVID-19 became their biggest opportunity while others panicked- The #1 hiring mistake founders make—and how to build an all-star team- The future of social media marketing & influencers Mat’s story is proof that entrepreneurial success comes from courage, relentless execution, and the ability to pivot at the right time. The best ideas don’t win. The boldest actions do.