In this episode, Nic explores the importance of finding 'fit' in marketing, and in life. She discusses the lack of nuance in discussions around how to be more happy or how to leverage the insights from positive psychology. She explains how understanding your unique personality type can give you insight into your personal joy profile, which can lead to all kinds of positive shifts.
Nic shares her personal journey of self-acceptance, overcoming body shame and the many ways she had internalized familial and societal pressures to be thin. She reveals her experience, and the experience of her students and clients with the transformative power of applied colour psychology, which is rooted in the connection between personality types and color preference. She let's us in on the ways joy and applied colour psychology can trigger an upward spiral of joy, self-discovery, and acceptance- which becomes contagious - creating exponential positive impact.
You'll discover applied colour psychology's four distinct personality types, which she calls: Sunshine, Seaside, Fireside, and Starshine—and how each is characterized by unique preferences with significant implications for color, design, and professional preferences. She'll delve into how these personality types influence branding, the design choices we make in the spaces we spend the most time in, and our personal expression through the clothes we choose to wear.
Take the quiz to find your unique personality type: https://go.jnicholesmith.com/quiz
02:46 Understanding Fit in Happiness
06:02 Nic's Personal Journey of Self-Acceptance
08:51 The Power of Color Psychology
12:10 Applied Color Psychology Explained
13:36 The Upward Spiral
18:11 Exploring Personality Types and Colors
21:13 Introducing the Four Personality Types
23:58 The Science Behind Color Preferences
37:27 Understanding the Sunshine (Spring) Personality Type
41:09 Exploring the Seaside (Summer) Personality Type
47:57 Diving into the Fireside (Autumn) Personality Type
56:11 Unpacking the Starshine (Winter) Personality Type
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