Keep It Moving
Between the two of them, Alison & Melissa have combined 27 years in photography, 10 years in IT and have lived through 9 business relocations. Four moves ago Alison was frustrated watching peers grow their businesses in one place while she was starting from over again. She knew she couldn't be the only one relocating and wanting more financial stability. Despite Googling, all she could find were vague blog posts, moderately interesting podcasts but not one truly helpful resource on how to relaunch a business in a new city. Since then, Alison has streamlined a process to relocate and restart my business faster - booking clients within a month of arriving in a her newest location. It is possible to have clients waiting for you on the other side! Alison can help get you there. Melissa pivoted after 10 years as a wedding photographer to lifestyle newborns and then moved her photography business twice in 2 years. Each time she used SEO to get found on Google. As a former IT nerd, Melissa has a knack for taking technical things and making them simple and relatable. She's using that superpower for good and helping photographers tackle their website SEO and get booked by their ideal clients! We’ve coached each other through all this via Marco Polo and now we're bringing our Polos public! On this podcast we’ll give you actionable steps to help keep you and your business moving.
Episodes
In this quarterly update, we reflect on our business goals from Q1 2025 and share our plans for Q2. We discuss strategies for balancing work with personal life, revenue insights, and upcoming initiatives to grow our photography businesses. Our quarterly goal-setting process has been transformati...
Colie James is an systems superstar! (I hope visions of Molly Shannon are fluttering in your subconscious!) Family documentary photographer and systems guru, Colie James is giving us the simple on ramp to a 5 minute booking process.
You’re probably doing this and don’t even know it!
Do you have a system for inquiries and leads? Are you anticipating their questions? Are you making it EASY for new inquiries?
Are you using video in your business? And not just for social media?
Showing your face will connect with your clients from the get go. We’re talking about how we use video on the ba...
This episode is all about streamlining. What are those repetitive tasks that we can eliminate and save time? There are several tools and tasks that we use to automate!
It can be scary at first when you forget what you’ve emails or tasks you’ve automated, or when they don’t fire correctly. For the love, slow roll into this! Don’t try to do it all at once.
Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of some support! If you're interested in being on the show, DM us on Instagram!
Kayla is moving again for the 5th time in 3 years! And no, she’s not military affiliated! She is a family, maternity and motherhood photographer moving from Michigan to Dallas this sprin...
Face it. You have to look and talk about your finances.
Similar to Marketing Monday, pick a day every month or every week to dig into your money. We're listing out some of our regularly batched financial tasks like taxes, owner's compensation, and bookkeeping.
If you're putting off logging expenses for you annual taxes.. listen to this episode!
Links:
How do you make sure you’re consistently marketing your business?
How do you avoid the feast/famine cycle?
We’re talking all about your minimum required effort that needs to happen regularly! That can be weekly, monthly, or even a mix. You don’t need to do everything, but you do need to be consistent.
Links:
...If you’ve ever given a side eye to the importance of copy writing or brand messaging, this episode is for you!
Kristin Korn is a brand and marketing master. She’s the owner of multi...
We talk about the importance of blogging a lot, and not duplicating your keywords. Well, how do you know which keywords to use? What’s being searched?
We’re sharing the lynchpin to that whole process: our favorite keyword research tool. Listen in for a fast intro to how to use it, what its capable of and what the data means for you.
Listen to Episode 5 about Keywords for a run down on what they are and why...
Mini mentoring is an episode series where we get a quick run down on your business struggles and we give you our best advice for keeping it moving!
Angie moved from New York City to Charleston, South Carolina. She's worked in maternity, newborn and family photography but has pivoted to heirloom studio photography. She's been relaunching in SC for a couple years now and has some good things going!
Listen in to hear how she can max...
No matter what social media platform you use, what to post can cause confusion, paralysis and overwhelm! Let’s get back to the basics … YOU.
What makes YOU unique? Not just your photography but your family, pets, where you live, your philosophy to photography… there’s much more than just your work to share about!
And believe us, people want to know about those every day details that seems boring to you. We...
On this episode we’re avoid mental fatigue and greater efficiencies with time blocking. There’s two approaching to time blocking -
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Taking personal days off for work/life balance
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Batching work tasks & projects
We’re giving you all the details on how we use time blocking in our businesses, and the tools we use to automate it.
Tool Time - TidyCal
Links:
A new year of our own personal business updates! We’re going to walk through what did or didn't work for Q4 - how we pivoted, adjusted and notes we’re taking for next year. And we’re sharing our plans for the current quarter and beyond.
Get ready bc if you haven’t already planned your marketing for the spring and summer, ITS TIME!
Tool Time: Kat Schmoyer Calendars
Are you financially ready for the slow season? How does that even happen? Special Guest, Aqura, is walking us through how to be ready for the slower seasons of business.
Aqura Nicholson is a money coach helping small business owners create financial stability, even with fluctuating business revenue. Drawing on her MBA education and professional background as a chemical engineer, Aqura loves s...
How can we blog better in 2025?! AI is not going anywhere, but how do we use it successfully? As with every robot-taking-over-the-world move goes… human connection wins in the end!
On this episode Alison & Melissa talk about how you can utilize AI to blog better, rank better on Google, and serve your clients all at the same time.
Topics we discuss:
- Using AI well
- Revamping older posts
- Using AI to repur...
Mini mentoring is a series where we chat with a real life business owners about the challenges they’re facing. We get into the nitty gritty of what’s profitable, what’s working and what’s not.
In the end we share 3 (or more!) actionable steps to keep their business moving!
On this episode we have Meredith Maag chats about she’s making it work with clients in TWO cities 10 hours apart. Meredith is a motherh...
Are you making these mistakes right now?!
There are so many seemingly insignificant details that could be hurting your SEO performance right this minute. From missing alt text to huge user experience flaws…or just not using your website appropriately!
We’ve surveyed dozens and dozens of websites between the two of us and we’re sharing the top 5 most common website mistakes right now.
Resources:
The first step before any major business change is to evaluate what is working and what is not.
This is a longer episode where Alison & Melissa deep dive all the aspects of your business and personal life that need to be evaluated before you launch anything new - new locations, new niche, new offers, anything.
Your personal life matters greatly here - what can you feasibly handle? When can you be available...
Its that time of year again for the military community - orders are starting to roll out! Even if you don't know WHERE you're moving to, the idea of ripping out everything you've built is terrifying. You've worked so hard. You've spent so much time on it.
We've done this 9 times between the two of us - Melissa twice, Alison 7 times. She knows first hand the emotional roller coaster that is owning a business & moving.
In this epis...
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