Show Notes:In the very first episode of Keys & Craft, Kristin and Reise Pomroy pull back the curtain on their journey — from humble beginnings to running Pomroy Builders Group — and share how structure, discipline, and the “boring” fundamentals of business have been their secret to long-term growth.
This episode sets the tone for the Keys & Craft podcast: real conversations about life, business, and the craftsmanship behind both. Kristin and Reise talk about:
* Why “boring business” might actually be the most exciting kind of success
* How traditional marketing methods and personal connections still outperform trendy tactics
* Their path to Pomroy — lessons learned, pivots made, and the values that still guide them today
* What listeners can expect from Keys & Craft in future episodes
Whether you’re an entrepreneur, creative, or family-run business owner, this episode is a reminder that consistency, clarity, and craftsmanship still matter most.
Mentioned in this episode:Launch by Jeff Walker – A modern classic on launching (or relaunching) your business the right way.Small Business Administration Business Plan Template – A great starting point for writing your own plan or revisiting the one you already have. You can find this and more information at SBA.gov.
Takeaway:Before you chase the next big idea, make sure the foundation is solid. Sometimes the real magic happens in the “boring” stuff — the systems, the stories, and the steady steps that build something lasting.
Get full access to Reise Pomroy at reisepomroy.substack.com/subscribe
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