Keys to Charleston

Keys to Charleston

Welcome to Keys to Charleston with the Dave Friedman Team, your ultimate guide to real estate in Charleston, South Carolina! Hosted by Dave Friedman, leader of the #1 real estate team in the tri-county area, this podcast is packed with expert insights, practical tips, and behind-the-scenes stories to help you navigate the world of buying, selling, and investing in the Lowcountry. Whether you're a first-time homebuyer, seasoned seller, or simply curious about the Charleston market, we've got you covered. Tune in for: • Insider tips to save money and time during your home-buying or selling journey. • The latest market trends and how they impact your real estate goals. • Stories from local homeowners and sellers who’ve achieved success. • Expert advice on everything from staging your home to choosing the perfect neighborhood. With over 2,500 successful transactions and years of experience in the Charleston market, Dave and his team bring you the knowledge and strategies you need to make confident real estate decisions. From charming historic homes downtown to family-friendly suburbs, we’ll help you unlock the best of the Lowcountry. New episodes drop weekly! Subscribe now and get ready to take the next step toward your dream home.

Episodes

November 6, 2025 3 mins

Are we heading into a buyer’s market in Charleston?
Short answer: the market has cooled from frenzy to balanced. Homes no longer sell in hours. Average days on market are now about 40 to 60, but well-priced homes with strong marketing still sell in 7 to 10 days. Inventory is up, which increases months of inventory, yet prices are still up about 3% to 10% year over year.

What this means for you:
- Buyers: more time,...

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6%+ rates have agents nervous. But they don’t have to stall your business. In this video, Ryan Wilkerson shows how our team turns higher rates into a listing advantage with real solutions: a 4% Interest Rate Guarantee for buyers, Sell Your Home, Keep Your Rate for sellers, and a proven Sell 9 Homes in 90 Days framework. See how agents plug into ready-to-go appointments, a step-by-step selling system, and full back-office support. E...

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The Truth About Mortgage Rates in Charleston: How Small Moves Create Big Wins

A tiny dip in your rate can save real money. In Charleston, that can mean thousands per year on a $500,000 home. Pair a lower payment with local appreciation and you build equity faster.

What you’ll learn
- Why a 0.5% rate change matters to your payment and total cost
- How 3% to 10% yearly appreciation can add $15k to $50k in eq...

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Most listings don’t fail because of price or condition. They fail because of poor communication. In this video, Ryan Wilkerson from the Dave Friedman Real Estate Team breaks down the seven mistakes that kill trust and deals—and how our system fixes each one.

You’ll see:

- Slow response time vs replies in minutes
- No seller updates vs clear, regular reporting
- Jargon and confusion vs simple, client-first ...

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Sell for top dollar in a crowded market. In this video, Dave breaks down our Enhanced Marketing Program that Fortune 100 brands would love, custom strategy, AI predictive buyer targeting, true omni channel exposure, premium media, and Zillow Showcase access. More qualified eyeballs mean more showings, more offers, and stronger negotiating power. See how Lisa got four offers in one week without cutting price.

Ready to sell ...

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Close More Deals in a Slower Charleston Market
The market has cooled. Your closings don’t have to. Ryan Wilkerson breaks down the exact system our agents use to sell 9 homes in 90 days in Charleston, even when buyers stall and listings sit.
What you’ll learn
• Why systems beat hustle in a slow market
• How speed to lead and tight follow up drive conversions
• Programs that remove buyer hesitation before it kills...

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Are you losing leads without realizing it? In this video, Ryan Wilkerson from the Dave Friedman Real Estate Team in Charleston reveals the number one secret to converting more leads: speed to lead. Learn how following up within five minutes can increase your chances of closing by 400%, why most agents miss this window, and how our inside sales team helps agents like Jordan Bragg go from struggling to thriving, closing 19 homes in a...

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October 14, 2025 5 mins

Buying or selling in Charleston and feeling stuck?
National headlines won’t help. You need local expert advice from a team that sells 100+ homes a year and has closed thousands.

In this video, Dave explains what is really happening now: inventory up about 9 percent, roughly 50 days on market, and around five months of supply. He also shows how Rob and Emily went from 60 days with no results to multiple offers in one sh...

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Unlock why 3% rates are not coming back and how smart buyers are winning right now. In the Charleston Tri-County area, waiting can cost $15K to $50K a year in rising prices. Learn how to negotiate today, refinance later, and use our programs to keep payments comfortable.

Highlights:
• Guaranteed 4% Interest Rate program for qualified buyers
• Sell Your Home, Keep Your Rate option for move-up and downsizing sellers<...

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Many homeowners feel stuck because they don't want to give up their low interest rate. That's exactly what Allen in Somerville faced until he found our “Sell Your Home, Keep Your Rate” program. With our help, he sold for more than expected, kept a comparable rate, and saved $16,000 a year.

Support the show

✨ABOUT DAVE✨
The decision to buy or sell a home shouldn’t be made lightly. I want to help make that decision easier...

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Want to know how our agents sell 9 homes in just 90 days? Ryan Wilkerson from the Dave Friedman Real Estate Team breaks down the 4 insider tricks that help agents win more listings and close more deals without cold calls or door knocking.

Learn how our proven system, ready-to-go appointments, time-saving tools, and expert training give agents the edge they need to outproduce the competition.

Visit davefriedmancoac...

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Sell your expired listing on the second try. In this podcast, I walk you through what to do when your home does not sell, why interviewing 2 to 3 agents matters, and how a stronger strategy can change your outcome. I also share James and Nicole’s story of going from 60 days with no offers to multiple offers and a higher sale price.

💵Get a Guaranteed Multiple Offers on your Home: https://davefriedmanteam.com/guaranteed-mul...

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Can You Use Your Home Equity to Buy Your Next House in Cash?

Many Charleston homeowners are sitting on record-high equity, but is it really enough to downsize and purchase your next home without a mortgage?

In this podcast, we cover:

- How to calculate your home equity
- Real-world examples of homeowners using equity to buy in cash
- Key costs and considerations to keep in mind
- How to determine if thi...

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Imagine finding your dream new house but being stuck because your current home hasn’t sold! It's a common real estate problem, but there are solutions. Call us to learn about a great program to avoid this; making memories and start living in your dream home.

Support the show

✨ABOUT DAVE✨
The decision to buy or sell a home shouldn’t be made lightly. I want to help make that decision easier by providing you with relevant, educ...

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Feeling stuck in your real estate career? You’re not underperforming — you’re under supported. Ryan Wilkerson from the Dave Freeman Team at Keller Williams breaks down how their proven “Sell 9 Homes in 90 Days” system helps agents stop wearing every hat and start closing with confidence. From lead generation to transaction coordination, marketing, and sales support, this is a full-service blueprint for real estate success. Only 7 s...

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Wants to know what matters more? a higher commission or more income. Is changing your commission split from 70-30 to 90-10 worth it? In this video, he challenges you to consider netting an additional income to your annual gross income to become a top producing agent.

Support the show

✨ABOUT DAVE✨
The decision to buy or sell a home shouldn’t be made lightly. I want to help make that decision easier by providing you with relevant, ...

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🏠 Learn more about Sell 9 Homes in 90 Days: https://davefriedmancoaching.com/sell-9-homes-in-90-days/
☎️ Set a confidential meeting: https://calendly.com/joindft/appointment
✍️Apply Now! https://jobs.wizehire.com/job/licensed-real-estate-outside-sales-agent-in-charleston-sc-us-8274c62605274cbc
📑 Learn more about our FREE Real Estate Licensing Training: https://davefriedmancoaching.com/free-real-estate-license/

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The Charleston real estate market is shifting. With rising inventory, longer days on market, and mortgage rates still near 6.9%, both buyers and sellers need to adjust their strategies.

In this video, we break down key trends:

1. Why inventory levels are now above pre-2020 in Charleston
2. What increased price reductions and expired listings mean for sellers
3. How buyers can negotiate better deals in toda...

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Thinking about selling your Charleston home but stuck between rising mortgage rates and uncertain buyer demand?

- Home prices are up 8% (median now $610,000)
- Homes are taking longer to sell (59 days average)
- Mortgage rates are near 6.9%—twice what many sellers currently pay

Don't settle for a lowball cash offer or let fear stall your move.

The Dave Friedman Team offers two smart strategie...

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Tired of empty promises from real estate agents? You're not alone. In this episode, we uncover the truth behind the glossy sales pitches and reveal what many realtors don't want you to know. From inflated home valuations to hidden fees and high-pressure tactics, we break down the strategies used to win your business—and what really happens once you’ve signed the contract. If you're thinking about selling your home, t...

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