From Factory Worker to Global Superstar: How Khaby Lame Conquered Social Media and Became a Multimillionaire Sensation

# From Factory Worker to Global TikTok Star: The Extraordinary Rise of Khaby Lame

Discover the incredible journey of Khaby Lame, who went from being an unemployed factory worker during COVID-19 to becoming TikTok's most followed creator with over 162 million followers. This episode explores how Khaby's unique, wordless comedy style transcended language barriers and cultural differences, making him a universal sensation.

Learn how this Senegalese-born creator built a $20 million empire through strategic brand partnerships with Hugo Boss, Netflix, and Hollywood celebrities without compromising his values. We dive into his humble beginnings in public housing near Turin, Italy, his career breakthrough with silent reaction videos, and his expansion into mainstream entertainment including film cameos and his own comedy series.

This inspirational success story showcases how authenticity and creativity transformed pandemic unemployment into global stardom. Tune in to understand the business strategies behind Khaby's meteoric rise and how he's using his platform while staying true to his roots.

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Episode Transcript

Speaker 1 (00:00):
Kabi Lame was born as Caba nee Lame on March ninth,
two thousand, in Gaka, Senegal. When he was just one
year old, his family moved to Italy in search of
a better life and settled in Chivasso, a small town
near Turin in the Piedmont region. The Lame family lived
in public housing, working hard to make ends meet, and

(00:21):
Kabbi grew up alongside his three siblings in modest surroundings.
From a young age, Kabi was surrounded by a mixture
of Italian and Senegalese cultures, something that would later become
a major part of his unique global appeal. He attended
Italian schools during his early years, but for a brief
period during his teenage years, his parents sent him back

(00:43):
to Senegal to study at a madrasa, reinforcing his connection
to his heritage and values. Returning to Italy, Caabbi completed
his schooling and, like so many others from immigrant families,
faced the reality of needing to help support the household.
He started working as a machine operator in a local
factory that specialized in C and C machine work. By

(01:05):
the age of twenty, Kaby was working long shifts and
living a typical working class life in the shadow of Turin,
far from the glitz and glamour of the world he
would soon enter. The turning point in Kabi Lamey's life
came with the onset of the COVID nineteen pandemic in
twenty twenty. As the world shut down, so did the
factory where he worked, leaving Kabi out of a job

(01:28):
and uncertain about his future. Rather than sinking into despair,
Colby found himself with unprecedented free time and an opportunity
to experiment with social media. He began creating videos on TikTok,
a growing platform that surged in popularity as lockdowns kept
people indoors and hungry for new entertainment. At first, his

(01:48):
videos attracted little attention, and some free crime stars began
to adopt. At first his videos advised him to find
a more proper job. Kaby, however, was having fun and
decided to keep making contents simply because he enjoyed the process.
He experimented with comedy, but soon discovered a unique style
that would change his life. Reacting to complicated or ridiculous

(02:11):
life hack videos with a dead pairn face, simple hand
gestures and never a spoken word. Instead of yelling or
trying to be outrageous, Kabi simply used silent expressions and
physical comedy, highlighting the obvious and poking fun at the
unnecessary complexity of many viral Internet trends. What set Kaby
apart from millions of other users was the universal language

(02:34):
of his humor. By saying nothing, he made his content
relatable to viewers, no matter what language they spoke or
where they lived. Social media audiences responded immediately to this
rare brand of silent candor, and within months, Kabi's follower
counts skyrocketed. By mid Dash twenty twenty one, his tik
Tok had overtaken some of the world's most famous creators,

(02:56):
and eventually he became the most followed person on the PLATF.
By June twenty twenty five, Kabi's TikTok account boasted over
one hundred sixty two million followers and two point five
billion likes, while his Instagram page attracted more than eighty
one million fans. His humble home in Chivasso quickly transformed

(03:17):
into the epicenter of a global comedy phenomenon. Kabi's meteoric
rise changed everything for him and his family. As opportunities
flowed in, he secured representation to help manage his career
and ensure he stayed true to both his style and values.
Having always been careful about his public image, Kube turned
down endorsements from alcohol, cigarettes, and anything he considered unhealthy

(03:41):
because he knew his audience include many children and young adults. Instead,
he focused on strategic partnerships with brands whose values matched
his own. He participated in campaigns for Hugo Boss, starting
commercials with global icons like Kendall Jenner and Hailey Bieber,
and partnered with giant like Netflix, Amazon Prime, and Juventus

(04:03):
Football Club. His deal with Hugo Boss, called Be Your
Own Boss, broadened his reputation further and helped introduce his
comedic touch to new markets around the world. He began
making live event appearances and even working with Hollywood stars
such as Matt Damon, Robert Downey Junior, and Tom Cruise,

(04:24):
showcasing his transition from Internet celebrity to pop culture mainstay. Financially,
cowby Lane's social media mastery translated into immense success. Reports
by Forbes and other business publications put his net worth
at around twenty million dollars as of twenty twenty four,
with much of that wealth coming from high end brand partnerships,

(04:47):
sponsored posts, and merchandise sales. He also earned substantial sums
from his own product lines, including practical kitchen gadgets that
now graced the shelves of major retailers like Walwart. For
each Man, major sponsor tik Tok Kaby could command as
much as seven hundred fifty thousand dollars, sometimes even one million,

(05:07):
and between half a million and eight hundred fifty thousand
dollars per campaign, depending on the scope and sponsor. Instagram
posts brought in about twenty thousand dollars each, while YouTube
continued providing a study stream of advertising revenue thanks to
his following of over ten million subscribers. Ever mindful about
building long term security, Kobe invested significant portions of his

(05:28):
fortune into real estate across Europe, including high value homes
of Milan, Florence, Lake Como, Paris, Niece, Bruce Cells, and Antwerp.
These investments complemented his taste for luxury items. His car
collection grew to include models like the Lamborghini Huracan Portia
nine one one out e Q eight, BMW X six

(05:52):
and Evolvo XC sixty, while his main residence featured every comfort,
reaching from a wine cellar to a tennis court. The
story of Hobby Lame extended into the entertainment industry too.
His on screen presence was sought after well beyond social media.
He was cast for a voice cameo in the Italian
dubbed version of Black Panther Wakanda Forever in twenty twenty two,

(06:14):
demonstrating his appeal even to major film studios. He also
appeared briefly in the twenty twenty four action comedy Bad
Boys Ride or Die, and in June of that same year,
Kaby made another career leap with his comedy series Cobby
Is Coming to America, which premiered on the streaming platform
two be Adding to his accolades, he was honored on
Forbes' thirty Under thirty list and in Fortunes forty under forty,

(06:37):
a testament to both his cultural impact and business acumen.
In twenty twenty three, he accepted a position as duror
on the Italian version of the reality competition show Italia's
Got Talent, further cementing his place in mainstream entertainment, even
as he conquered the globe. Kabbi Lame never lost sight
of his roots, that Corey La May was a Sonegalise,
even though he spoke made of Italian in deeply identified

(07:00):
with the country he called home. It was not until
twenty twenty two, after years as a cultural force in
a new symbol of Italian diversity, that Cobi was finally
granted Italian citizenship along awaited and deeply moving achievement. He
remains proud of this Senegalese heritage and credits his origins
blended with Italian culture, for the openness of warmth he
brings to his fans Chee