Kylie Kelce's Mom Merch, Ed Sheeran Chat, and WNBA Dreams | Not Gonna Lie Podcast Highlights

Kylie Kelce BioSnap a weekly updated Biography.

Kylie Kelce has made waves the past few days with a series of significant moves, revealing not only the growth of her public persona but her knack for channeling relatable mom energy into new business ventures and timely pop culture commentary. On July 11, the 33-year-old released a new merch line for her Not Gonna Lie podcast, debuting it on Instagram alongside her three-month-old daughter Finnley. The rollout, featuring stained shirts and a real-mom approach, drew acclaim on social media with fans praising Kylie for her authenticity and humor, quickly moving to snap up T-shirts and sweatshirts adorned with cheeky “broken rainbow” and “Not Gonna Lie” motifs, according to Parade and other celebrity news outlets.

Her podcast also got a jolt of celebrity sparkle on a recent episode featuring Ed Sheeran. During their relaxed chat, the conversation pivoted to concert “cheat codes,” the secret weapons that turn a crowd electric. When pressed to name Philly’s ultimate crowd-pleaser, Kylie named Taylor Swift without hesitation, adding, “just because it’s home,” referencing Swift’s Pennsylvania roots. This snippet, quickly picked up by Page Six and the Economic Times, went viral, showcasing the evolving closeness between the Kelce and Swift families. The exchange lit up social media, helped along by the New York Post’s playful “Call it what you want — Kylie Kelce is a Swiftie” headline. Kylie's admiration for Swift continues to stoke curiosity, especially with frequent speculation about Taylor’s relationship with Travis Kelce and its impact on the broader Kelce family.

In another forward-looking move, Kylie addressed the WNBA’s announced expansion to Philadelphia in 2030 on her podcast, where she chatted with coach Dawn Staley. She voiced her excitement to invest in women’s sports in her home city, joking about Not Gonna Lie’s role in sparking the idea and putting her name out as a potential female investor, as reported by InspireMore. Kylie floated potential team names, championing “the Philadelphia Broads” as a bold nod to local culture and women’s empowerment.

Meanwhile, Kylie’s parenting style continues to delight fans and followers. Recent podcast episodes and Instagram Reels show her embracing the “feral child summer” trend, candidly discussing her daughters’ wild personalities — particularly her third daughter Bennett, described as “tactical and feral,” and reminiscing about her own untamed childhood summers playing in the neighborhood. This honest, unfiltered approach earned her more social media praise and further burnished her image as a modern, down-to-earth mom with a sharp sense of humor.

Beyond business and broadcasts, she’s also been spotted engaging with her Philadelphia community and supporting local creators, including liking content from the Brandywine Riot collective on Instagram. Kylie Kelce’s recent run — from her merch launch to bold sports commentary, Swift shoutouts, and unfiltered mom content — cements her position as a relatable celebrity straddling pop culture, sports, and parenting with effortless candor and charisma.

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