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August 21, 2025 8 mins
Brazil's MedTech market is a massive opportunity, but ANVISA's complex and unique regulatory requirements can be a significant barrier for foreign manufacturers. This episode provides a clear, step-by-step guide to navigating the medical device registration process, breaking down everything from initial classification to post-market responsibilities. We uncover the critical decisions and common pitfalls that can delay your market entry by years and cost you millions. Learn the strategic importance of every step, from selecting a local partner to preparing for rigorous facility audits, and discover how to leverage recent regulatory changes to your advantage. **Featured Case:** Imagine spending two years and hundreds of thousands of dollars to get your innovative medical device approved in Brazil, only to realize your distributor legally owns your registration. When you decide to switch to a better partner, you're forced to start the entire lengthy and expensive process all over again. This episode explains how this common and costly trap occurs and provides a clear strategy to avoid it from day one. **Key Questions Answered:** - Why is choosing your Brazil Registration Holder (BRH) the single most critical decision for market access? - What is the difference between a Cadastro and a Registro submission, and which path does your device need to follow? - Can my existing FDA clearance or CE Mark help fast-track my ANVISA application? - What specific preparations are needed to pass the mandatory Brazilian Good Manufacturing Practice (BGMP) audit? - Is it possible for a foreign company to register a device without a physical office in Brazil? - How do you avoid the common pitfall of losing your device registration when you change local distributors? - What are the latest regulatory updates from ANVISA that can accelerate your approval timeline? - Why must all technical documentation be submitted in Brazilian Portuguese, and what's the best way to manage this? At Pure Global, we offer end-to-end regulatory solutions to streamline your global market access. We act as your independent local representative in Brazil and over 30 other markets, ensuring you always maintain full control of your assets. Our team combines local expertise with advanced AI tools to efficiently manage technical dossiers, navigate complex submissions, and monitor regulatory changes. Don’t let regulatory hurdles block your entry into LATAM's most promising market. Contact us today at info@pureglobal.com or visit https://pureglobal.com/ to learn how we can accelerate your path to market.
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