Launch Like a Creator

You’re mid-launch. You’re showing up, you’re sharing your offer, you’re doing all the things you see other people doing in a launch. And yet:

❤️‍🩹 The likes are low.

💬 The DMs are dry.

💭 The comments are so quiet it’s actually a bit embarrassing.

So obvs, the launch wobbles set in:

“Is anyone even seeing this?”

“Every time I start selling, my reach TANKS”

“Am I annoying people?”

“Should I just stop now?”

“Maybe I’ll go back to just shari...

When you're showing up, but your content isn't resonating, your audience isn't growing and the sales feel stagnant, it could be down to this energy shift.

This episode is a big juicy deep-dive into one of the most important concepts I’ve ever followed in my business - and the thing I come back to every time I want to reignite momentum:
Radiating online.

I’m talking about that magnetic kind of visibility that doesn’t f...

If you’ve ever pushed a launch back for the 3rd (or 13th) time because it wasn’t “ready yet”… this one’s for you.

In this episode, I’m talking about something I see constantly in my DMs and inside Luminous Launching: brilliant business owners putting off selling because they’re waiting for the perfect plan, the perfect funnel, or the perfect version of their offer.

Spoiler alert: perfection is not a sales strategy.

Scrappy sales energ...

If you want to grow your audience, build a personal brand people remember, and actually sell your offers from your content + launches, you need a signature content series.

In this episode, I’m breaking down why creators show up differently online, how signature content series build trust and recognition, and why this one simple shift can take your content from forgettable to binge-worthy.

You’ll hear:

• What makes a signature conten...

Getting laser focused clarity on what you do, who you help and how you help them, is one of those quests in business that's never truly "finished".

The industry is always evolving, and so are we as creators - we pivot, we shift, we create new offers and our clients are evolving too. If you've been feeling that recently, and it's giving you a bit of an identity crisis, then this episode is for you.

We'll go...

This week we're talking about clarity. If your business and sales feel a bit off, inconsistent, or harder than they should be - it might not be your launch plan.
It might be your offer.

Or your messaging.Or your niche.
Or some lack of clarity around all three.

In this episode, I’m walking you through a series of powerful reflection prompts to help you figure out whether what you’re currently selling is still aligned with your goals, yo...

No big launch on the calendar right now? Perfect. That means it’s the exact right time to start laying the foundations for your next one - without burning out or hiding in a Google Doc until September.

In this episode, I’m breaking down the 5 things to focus on over summer that’ll make your autumn launch 10x easier, smoother, and more profitable. Whether you’re prepping for a group program, planning a new offer, or just want to avoi...

Six months into 2025, it’s time to check in on the 2025 trend predictions and see what's actually working in sales and launching right now.

In this episode, I revisit the big trends I predicted at the start of the year in my 2025 Sales Trend Report, from world building to storytelling, immersive marketing to AI - and break down what’s really playing out so far, what’s shifted, and what to focus on in the second half of the year.

Expe...

Your personal brand isn’t just a nice-to-have. It’s your sales strategy. Especially now, in 2025.

Whether you’re just starting to show up more consistently, or you’ve already got a personal brand that people recognise…
There’s a good chance it’s not doing as much heavy lifting in your sales as it could be.

So whether you’re at the “I’ve been showing up but it’s not converting” stage or the “I’ve already got a decent personal brand but...

In today's episode I share the 3 non-negotiables that need to be RIGHT, to have a successful launch in 2025.

These three things need to work together, and if a client comes to me with a previously flopped launch, then it is pretty much always one or two of these things: the offer, the messaging or the right kind of launch visibility.

Sign up for the free masterclass, The Creator Launch Method, June 4th: https://www.rachelemmawaring...

I’m sharing the behind the scenes of my most recent five figure launch. In this juicy launch debrief, I share the things that worked, and more importantly the things that didn’t work so well, and the things I’d change for next time. Every launch is full of lessons, good and bad, and I’m sharing those lessons with you here today. 

Join my free masterclass Inside my Launch Diaries -The Live debrief where I walk you through my most rec...

In this episode I share my philosophy on launching. The clue is in the title of this whole podcast, because I truly believe that the best launches are when you launch like a creator. So we’re going to unpack that - what does it actually mean? And why launching in the traditional boring way (aka like a marketing machine) could actually be killing your sales with a 2025 audience.

If you feel like you’ve been doing all the right things...

Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you.

We don’t do boring launches here.

We’re here for storytelling, creativity, connection, and sale...