Bitter Horsepiss: The Story of European Beer In Asia

In this episode, we explore the fascinating journey of beer in Asia and how it became intertwined with modernity, nationalism, and cultural identity in India, Japan, and China. Based on a compelling research paper, we discuss how beer, initially spread by colonial forces and imperial competition, evolved into much more than a foreign import—it became a symbol of both imperial power and national pride.

Join us as we examine how European beer was embraced and adapted by different Asian societies, sometimes representing imperial dominance, but often serving as a marker of modern aspiration and evolving consumer culture. Whether you’re a history enthusiast or curious about global cultural exchanges, this episode offers a rich perspective on how beer helped shape modern identities in Asia.