June 5, 2025 • 11 mins
Formerly known as The Ginger Cat Podcasts, we rebranded to avoid confusion with a similarly named show and to reflect the broader, more diverse content we now produce.
Our episodes feature thoughtful discussions, humour, and relatable perspectives, all delivered in a relaxed and conversational style. Whether we're talking about mental health, reviewing products, or sharing quirky opinions on food and life, our goal is to entertain, connect, and make people feel heard.
We create podcasts that are down-to-earth, insightful, and real. Expect variety, warmth, and a mix of light-hearted and meaningful moments.
Our episodes feature thoughtful discussions, humour, and relatable perspectives, all delivered in a relaxed and conversational style. Whether we're talking about mental health, reviewing products, or sharing quirky opinions on food and life, our goal is to entertain, connect, and make people feel heard.
We create podcasts that are down-to-earth, insightful, and real. Expect variety, warmth, and a mix of light-hearted and meaningful moments.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to this deep dive. Great to be here today.
We're really plunging headfirst into a story that, well, I
think it hits close to home for anyone trying to
build something online.
Speaker 2 (00:09):
Yeah, that challenge of carving out your own space when
it's just so crowded.
Speaker 1 (00:13):
Exactly. We're looking at a specific creative project as a
podcast network and how they handled some unexpected turbulence with
their brand.
Speaker 2 (00:21):
That's right. Our focus today is digging into how the
Ginger Cat Podcasts went through this really significant change to
become Level thirty five studio podcasts.
Speaker 1 (00:33):
And we're basing this on an article, right, the rebrand
of the Ginger Cat Podcasts.
Speaker 2 (00:37):
Yeah, exactly. It lays out the whole thing. You know
what sparked the problem, the thinking behind the fix, even
the messy bits behind the scenes.
Speaker 1 (00:46):
So our mission here is really to unpack why they
made this change, look closely at the creative choices for
the new identity, and importantly see what lessons you can
maybe take away for finding your own space online.
Speaker 2 (00:57):
Definitely, this isn't just about one rebrand. It's look at
those real world hurdles creatives hit and you know how
leveling up isn't always straightforward.
Speaker 1 (01:05):
And it all started with something pretty common online, right,
a name clash. Yeah.
Speaker 2 (01:09):
Imagine you pour your heart into a project, give it
a personality, and then you find out someone else's out
there with a name that's well, the article says, alarmingly similar.
Speaker 1 (01:18):
Okay, let's unpack that. Where did it all start? What
was the original identity?
Speaker 2 (01:22):
So originally it was the ginger Cat podcasts, and they
described it as a purring like a finely tuned creative engine,
you know, quirky name specific vibe. They felt like things
were going well, sounds.
Speaker 1 (01:36):
Good on track. Yeah, but then that discovery.
Speaker 2 (01:40):
Moment exactly, just doing some light googling, as they put it,
and bam they find another.
Speaker 1 (01:45):
Podcast, not just any podcast, now a similarly.
Speaker 2 (01:47):
Named podcast, equally ginger, equally feline.
Speaker 1 (01:51):
Wow, that's almost spooky. Yeah. The issue wasn't necessarily someone
copying them, was it. It was just the similarity.
Speaker 2 (01:57):
Itself, precisely, that closeness in the same space. It immediately
created this potential for major confusion.
Speaker 1 (02:06):
Like the article says, two ginger cats circling the same
bowl of kibble.
Speaker 2 (02:11):
Exactly that looking and sounding alike online Where it really
counts and.
Speaker 1 (02:15):
Then that confusion wasn't just theoretical, right, and it caused
actual progress.
Speaker 2 (02:19):
Oh, absolutely real tangible issues. Listeners started sending messages, you know,
about episodes they just hadn't made, like what, well, imagine
getting praised for an episode on like Feline Dental Care
when you've just released something on the psychological implications of
collecting novelty crisp packet.
Speaker 1 (02:36):
Okay, yeah, wildly different. Yeah, that's a pretty clear sign
things are crossed. And it wasn't just random listeners, was it.
Speaker 2 (02:43):
No. The article even mentions their own mum was getting
recommendations for the other ginger cat podcast that really hits home.
Speaker 1 (02:50):
Doesn't it it does.
Speaker 2 (02:51):
It led to what they called listener whiplash, fans tagging
the wrong accounts on social media.
Speaker 1 (02:57):
Comments about interviews they never.
Speaker 2 (02:58):
Did, right, like camblae if you interviewed that famous cat
groomer when they hadn't.
Speaker 1 (03:03):
So more than just annoying, it was actively messing with
their audience connection. And I bet it hit the tech
side too.
Speaker 2 (03:12):
The platforms, Ah, yeah, this is where it gets uh
really tricky. They called it algorithmic chaos.
Speaker 1 (03:18):
It makes sense think about it.
Speaker 2 (03:19):
Platforms recommend stuff based on names keywords follows. If two
names are that close.
Speaker 1 (03:25):
The algorithms get confused. They see ginger Cat recommend the
wrong one.
Speaker 2 (03:30):
Exactly, so their followers might get sent to the other show.
It messes everything up.
Speaker 1 (03:34):
Hurting their discoverability basically totally.
Speaker 2 (03:37):
Their analytics described as alphabet spaghetti, just a mess of
data that wasn't really theirs because the platform recommendations were
all tangled.
Speaker 1 (03:44):
What a nightmare. So they were in a really tough spot, definitely.
Speaker 2 (03:47):
They apparently joked about their options. Option one challenge the
other show to an epic Pokemon style podcast battle. Naturally,
Option two stick our heads in the sand.
Speaker 1 (03:56):
Also tempting sometimes in option.
Speaker 2 (03:58):
Three, rebrand with flair style and not a single hairball in.
Speaker 1 (04:02):
Sight in okay, good choice, less dramatic than a podcast battle,
probably more effective.
Speaker 2 (04:07):
The path of evolution. Yeah, so the rebrand started, But
the article.
Speaker 1 (04:11):
Points out it wasn't just the name confusion driving this right.
The original name was starting to feel a bit tight.
Speaker 2 (04:18):
Yes, that's a key point. They felt the ginger Cat
podcasts kind of boxed us in, so even though their
content was pretty broad, the name just screamed we only
talk about cats, and that wasn't their goal or what
they wanted long term. They wanted space to, you know,
explore other things.
Speaker 1 (04:35):
So the rebrand became this chance to fix the practical
problem and sort of redefine their own scope and identity.
Speaker 2 (04:44):
Exactly, which brings us to the new name Level thirty
five Studio.
Speaker 1 (04:48):
Okay, let's break that down. Level thirty five.
Speaker 2 (04:50):
Yeah, it's a great metaphor, isn't it. Straight out of
gaming RPGs skill trees.
Speaker 1 (04:55):
It immediately signals progression experience.
Speaker 2 (04:58):
Totally Level thirty five. It's not the starting zone, right,
it's when things start to get interesting. You've got some
time in, some XP under your belt.
Speaker 1 (05:05):
You've earned a few badges, survived a boss fighter too, right.
Speaker 2 (05:08):
It signifies you're competent, you're ready, ready to unleash your
ultimate attack.
Speaker 1 (05:14):
Like that example episode title, I tried pickle flavored tea
so you don't have to. It feels confident.
Speaker 2 (05:20):
It really does, like a cinematic trailer, a power move,
and a knowing wink. As they put it, it acknowledges
the journey they've been on.
Speaker 1 (05:28):
Yeah, I like that. In the second part, Studio, that
feels important too.
Speaker 2 (05:33):
It is very intentional. Studio wasn't just tacked on. It
represents more than just a podcast feed. It's meant to
be a creative hub, right.
Speaker 1 (05:41):
A space to play, experiment and go off the rails
in new and exciting ways. So the name signals broader
ambitions than just audio.
Speaker 2 (05:50):
Precisely it opens the door for well anything really. The
article mentions videos rants, deeply unnecessary PowerPoint presentations about discontinued British.
Speaker 1 (06:00):
And probably one too many emotional monologues recorded under fury
lights at two am.
Speaker 2 (06:04):
Exactly. It's about having one place for all their creative output,
whatever form it takes.
Speaker 1 (06:10):
So it's a real shift in how they frame themselves.
A glow up the article calls.
Speaker 2 (06:13):
It, yeah, moving from that pub quiz with a microphone feel.
Speaker 1 (06:16):
To an underground East London speakeasy where the cocktails are
themed around obscure nineties cartoons.
Speaker 2 (06:22):
Quite the image, but crucially, the core energy is the same.
Speaker 1 (06:26):
That's what they emphasize, same energy, just maybe extra glitter,
slightly better audio quality and more room to get weird.
Speaker 2 (06:34):
The vibe is still us, just with better XP, a
bit more chaos, a lot more potential. It's evolution, not replacement,
embracing who they are, but removing those old limits.
Speaker 1 (06:46):
Okay, so they sort of the problem. Found a new name,
a new identity that feels, you know, expansive. But what
does this actually mean for you, the listener who might
have been following the old show.
Speaker 2 (06:56):
Yeah, they address this head on. The biggest thing clarity,
just straight up. No more name mix ups, so.
Speaker 1 (07:01):
When you search for them, you actually find them right.
Speaker 2 (07:04):
No more accidentally winding up on someone else's podcast about
cat yoga retreats and Devin unless you want that, I
guess fair enough.
Speaker 1 (07:11):
And the studio part implies more for listeners too. Yeah,
a new content playground exactly.
Speaker 2 (07:17):
It signals potential for things like spicy live streams, video essays,
deep dives, hilarious reviews, basically whatever bizarre ideas pop into
their heads. More variety for you.
Speaker 1 (07:29):
Plus the practical side, actual seo clarity, which is huge.
Speaker 2 (07:34):
It really is. Now, if you search for a niche
topic they actually covered, like our monster munch a legitimate
coping mechanism mmmm, you're much more likely to find their
take on instead of.
Speaker 1 (07:44):
Search results getting sidetracked by I don't know how to
shave your cats safely?
Speaker 2 (07:48):
Exactly, connecting the right content to the right audience, and
for anyone worried about the switch.
Speaker 1 (07:52):
They offered reassurance.
Speaker 2 (07:54):
Yeah, the article makes it clear you don't need to
resubscribe or panic or anything. It's the same feed, same
chaotic energy, the same people, just a new nameplate on
the door.
Speaker 1 (08:02):
That's good to know.
Speaker 2 (08:03):
And they didn't totally ditch the cat, did they.
Speaker 1 (08:05):
No, the feline spirit isn't gone. The cat's just been
let out of the studio, maybe with a posture collar
and a taste for narrative arcs.
Speaker 2 (08:13):
Nice touch. And they even teased future merch possibilities like
hidden ginger cats or tote bags for carrying emotional baggage.
Speaker 1 (08:21):
Love that so honoring the past while moving forward. It evolved,
It wasn't.
Speaker 2 (08:25):
Just erased exactly evolution.
Speaker 1 (08:28):
Now, the end result sounds pretty slick and thought out,
but the article makes it clear the process wasn't exactly
smooth sailing. Right, we get some behind the scenes rebrand bloopers.
Speaker 2 (08:38):
Oh yeah. They called the whole thing pure chaos with
a dash of caffeine induced madness, which, let's be honest,
sounds pretty familiar for any big creative push.
Speaker 1 (08:46):
Totally, they talk about struggling with logo designs.
Speaker 2 (08:49):
Uh huh. Logo prototypes Apparently one looked like a traffic
cone cosplaying as a robot okay, and another resembled a
confused aubergine. Took a while to find something that didn't
make their eyes bleed. It really shows that iteration process
doesn't it It really does, And finding the name itself
involves some interesting detours.
Speaker 1 (09:07):
Domain roulette.
Speaker 2 (09:08):
Yeah, flirting with names that got rejected for legal and
moral reasons. I like what the article throws out Podsillaverse, cat,
cat Central, and make me Daddy.
Speaker 1 (09:19):
Wow, Okay, those are choices. It definitely shows you might
have to wade through some weird ideas to find the
right one.
Speaker 2 (09:26):
Absolutely, and even deciding on the number thirty five was
a whole thing. The great Slack.
Speaker 1 (09:30):
Debate arguments over the exact number.
Speaker 2 (09:33):
Apparently, level thirty four is too basic, level thirty six
is trying too hard. They landed on thirty five as
the Goldilocks zone.
Speaker 1 (09:41):
When do they decide this crucial detail?
Speaker 2 (09:44):
At two seventeen am over a hobnob during a silent
existential crisis.
Speaker 1 (09:49):
Sounds about right. Peak creativity often happens then, fueled by
biscuits and mild panic.
Speaker 2 (09:55):
It just paints a picture, doesn't it that even these
really strategic, necessary changes are hacked with messy, human, relatable moments.
Speaker 1 (10:03):
It really does. They frame these bloopers as just part
of the deal when you're trying to bring something new
into the world.
Speaker 2 (10:07):
Yeah, unavoidable chaos.
Speaker 1 (10:09):
So if we zoom out from their specific story, what's
the bigger picture here, what can we take from this
journey from you know, unexpected confusion to this very intentional evolution.
Speaker 2 (10:19):
Well, I think it really underscores how a practical problem
that name clash, can actually become a catalyst for something
much bigger, for internal growth.
Speaker 1 (10:27):
Right. It forced them to shed a name that was
already feeling a bit limiting.
Speaker 2 (10:30):
Anyway exactly and embrace this broader identity level thirty five Studio,
which actually reflects their creative ambitions better.
Speaker 1 (10:38):
And for you listening to this, it's a real illustration
of how tricky building that clear online identity can be,
you know, standing out. It shows why that clarity matters
so much for your audience and for just being found online.
Speaker 2 (10:50):
And maybe the most interesting part, how sometimes a roadblock,
an unexpected obstacle like finding your podcast doppelganger can actually
force a positive chain. It can push you to reevaluate, grow,
and find new opportunities you wouldn't have otherwise.
Speaker 1 (11:05):
It shows that even people who seem established still face
these hurdles, brand confusion, algorithms going wild.
Speaker 2 (11:12):
You have to be flexible, creative, Absolutely, it's part of
the process.
Speaker 1 (11:15):
So thinking about their journey going from feeling boxed in
too embracing this idea of a studio at level thirty five.
Maybe a final thought for you to consider, what does
that concept of level thirty five mean in your own journey,
whether it's learning something new, developing a skill, building a project.
Speaker 2 (11:31):
Yeah, and connected to that, is there a perceived limitation
you're facing right now that might actually be an unexpected chance,
an opportunity to level up and unlock something completely new.
Welcome to this deep dive. Great to be here today.
We're really plunging headfirst into a story that, well, I
think it hits close to home for anyone trying to
build something online.
Speaker 2 (00:09):
Yeah, that challenge of carving out your own space when
it's just so crowded.
Speaker 1 (00:13):
Exactly. We're looking at a specific creative project as a
podcast network and how they handled some unexpected turbulence with
their brand.
Speaker 2 (00:21):
That's right. Our focus today is digging into how the
Ginger Cat Podcasts went through this really significant change to
become Level thirty five studio podcasts.
Speaker 1 (00:33):
And we're basing this on an article, right, the rebrand
of the Ginger Cat Podcasts.
Speaker 2 (00:37):
Yeah, exactly. It lays out the whole thing. You know
what sparked the problem, the thinking behind the fix, even
the messy bits behind the scenes.
Speaker 1 (00:46):
So our mission here is really to unpack why they
made this change, look closely at the creative choices for
the new identity, and importantly see what lessons you can
maybe take away for finding your own space online.
Speaker 2 (00:57):
Definitely, this isn't just about one rebrand. It's look at
those real world hurdles creatives hit and you know how
leveling up isn't always straightforward.
Speaker 1 (01:05):
And it all started with something pretty common online, right,
a name clash. Yeah.
Speaker 2 (01:09):
Imagine you pour your heart into a project, give it
a personality, and then you find out someone else's out
there with a name that's well, the article says, alarmingly similar.
Speaker 1 (01:18):
Okay, let's unpack that. Where did it all start? What
was the original identity?
Speaker 2 (01:22):
So originally it was the ginger Cat podcasts, and they
described it as a purring like a finely tuned creative engine,
you know, quirky name specific vibe. They felt like things
were going well, sounds.
Speaker 1 (01:36):
Good on track. Yeah, but then that discovery.
Speaker 2 (01:40):
Moment exactly, just doing some light googling, as they put it,
and bam they find another.
Speaker 1 (01:45):
Podcast, not just any podcast, now a similarly.
Speaker 2 (01:47):
Named podcast, equally ginger, equally feline.
Speaker 1 (01:51):
Wow, that's almost spooky. Yeah. The issue wasn't necessarily someone
copying them, was it. It was just the similarity.
Speaker 2 (01:57):
Itself, precisely, that closeness in the same space. It immediately
created this potential for major confusion.
Speaker 1 (02:06):
Like the article says, two ginger cats circling the same
bowl of kibble.
Speaker 2 (02:11):
Exactly that looking and sounding alike online Where it really
counts and.
Speaker 1 (02:15):
Then that confusion wasn't just theoretical, right, and it caused
actual progress.
Speaker 2 (02:19):
Oh, absolutely real tangible issues. Listeners started sending messages, you know,
about episodes they just hadn't made, like what, well, imagine
getting praised for an episode on like Feline Dental Care
when you've just released something on the psychological implications of
collecting novelty crisp packet.
Speaker 1 (02:36):
Okay, yeah, wildly different. Yeah, that's a pretty clear sign
things are crossed. And it wasn't just random listeners, was it.
Speaker 2 (02:43):
No. The article even mentions their own mum was getting
recommendations for the other ginger cat podcast that really hits home.
Speaker 1 (02:50):
Doesn't it it does.
Speaker 2 (02:51):
It led to what they called listener whiplash, fans tagging
the wrong accounts on social media.
Speaker 1 (02:57):
Comments about interviews they never.
Speaker 2 (02:58):
Did, right, like camblae if you interviewed that famous cat
groomer when they hadn't.
Speaker 1 (03:03):
So more than just annoying, it was actively messing with
their audience connection. And I bet it hit the tech
side too.
Speaker 2 (03:12):
The platforms, Ah, yeah, this is where it gets uh
really tricky. They called it algorithmic chaos.
Speaker 1 (03:18):
It makes sense think about it.
Speaker 2 (03:19):
Platforms recommend stuff based on names keywords follows. If two
names are that close.
Speaker 1 (03:25):
The algorithms get confused. They see ginger Cat recommend the
wrong one.
Speaker 2 (03:30):
Exactly, so their followers might get sent to the other show.
It messes everything up.
Speaker 1 (03:34):
Hurting their discoverability basically totally.
Speaker 2 (03:37):
Their analytics described as alphabet spaghetti, just a mess of
data that wasn't really theirs because the platform recommendations were
all tangled.
Speaker 1 (03:44):
What a nightmare. So they were in a really tough spot, definitely.
Speaker 2 (03:47):
They apparently joked about their options. Option one challenge the
other show to an epic Pokemon style podcast battle. Naturally,
Option two stick our heads in the sand.
Speaker 1 (03:56):
Also tempting sometimes in option.
Speaker 2 (03:58):
Three, rebrand with flair style and not a single hairball in.
Speaker 1 (04:02):
Sight in okay, good choice, less dramatic than a podcast battle,
probably more effective.
Speaker 2 (04:07):
The path of evolution. Yeah, so the rebrand started, But
the article.
Speaker 1 (04:11):
Points out it wasn't just the name confusion driving this right.
The original name was starting to feel a bit tight.
Speaker 2 (04:18):
Yes, that's a key point. They felt the ginger Cat
podcasts kind of boxed us in, so even though their
content was pretty broad, the name just screamed we only
talk about cats, and that wasn't their goal or what
they wanted long term. They wanted space to, you know,
explore other things.
Speaker 1 (04:35):
So the rebrand became this chance to fix the practical
problem and sort of redefine their own scope and identity.
Speaker 2 (04:44):
Exactly, which brings us to the new name Level thirty
five Studio.
Speaker 1 (04:48):
Okay, let's break that down. Level thirty five.
Speaker 2 (04:50):
Yeah, it's a great metaphor, isn't it. Straight out of
gaming RPGs skill trees.
Speaker 1 (04:55):
It immediately signals progression experience.
Speaker 2 (04:58):
Totally Level thirty five. It's not the starting zone, right,
it's when things start to get interesting. You've got some
time in, some XP under your belt.
Speaker 1 (05:05):
You've earned a few badges, survived a boss fighter too, right.
Speaker 2 (05:08):
It signifies you're competent, you're ready, ready to unleash your
ultimate attack.
Speaker 1 (05:14):
Like that example episode title, I tried pickle flavored tea
so you don't have to. It feels confident.
Speaker 2 (05:20):
It really does, like a cinematic trailer, a power move,
and a knowing wink. As they put it, it acknowledges
the journey they've been on.
Speaker 1 (05:28):
Yeah, I like that. In the second part, Studio, that
feels important too.
Speaker 2 (05:33):
It is very intentional. Studio wasn't just tacked on. It
represents more than just a podcast feed. It's meant to
be a creative hub, right.
Speaker 1 (05:41):
A space to play, experiment and go off the rails
in new and exciting ways. So the name signals broader
ambitions than just audio.
Speaker 2 (05:50):
Precisely it opens the door for well anything really. The
article mentions videos rants, deeply unnecessary PowerPoint presentations about discontinued British.
Speaker 1 (06:00):
And probably one too many emotional monologues recorded under fury
lights at two am.
Speaker 2 (06:04):
Exactly. It's about having one place for all their creative output,
whatever form it takes.
Speaker 1 (06:10):
So it's a real shift in how they frame themselves.
A glow up the article calls.
Speaker 2 (06:13):
It, yeah, moving from that pub quiz with a microphone feel.
Speaker 1 (06:16):
To an underground East London speakeasy where the cocktails are
themed around obscure nineties cartoons.
Speaker 2 (06:22):
Quite the image, but crucially, the core energy is the same.
Speaker 1 (06:26):
That's what they emphasize, same energy, just maybe extra glitter,
slightly better audio quality and more room to get weird.
Speaker 2 (06:34):
The vibe is still us, just with better XP, a
bit more chaos, a lot more potential. It's evolution, not replacement,
embracing who they are, but removing those old limits.
Speaker 1 (06:46):
Okay, so they sort of the problem. Found a new name,
a new identity that feels, you know, expansive. But what
does this actually mean for you, the listener who might
have been following the old show.
Speaker 2 (06:56):
Yeah, they address this head on. The biggest thing clarity,
just straight up. No more name mix ups, so.
Speaker 1 (07:01):
When you search for them, you actually find them right.
Speaker 2 (07:04):
No more accidentally winding up on someone else's podcast about
cat yoga retreats and Devin unless you want that, I
guess fair enough.
Speaker 1 (07:11):
And the studio part implies more for listeners too. Yeah,
a new content playground exactly.
Speaker 2 (07:17):
It signals potential for things like spicy live streams, video essays,
deep dives, hilarious reviews, basically whatever bizarre ideas pop into
their heads. More variety for you.
Speaker 1 (07:29):
Plus the practical side, actual seo clarity, which is huge.
Speaker 2 (07:34):
It really is. Now, if you search for a niche
topic they actually covered, like our monster munch a legitimate
coping mechanism mmmm, you're much more likely to find their
take on instead of.
Speaker 1 (07:44):
Search results getting sidetracked by I don't know how to
shave your cats safely?
Speaker 2 (07:48):
Exactly, connecting the right content to the right audience, and
for anyone worried about the switch.
Speaker 1 (07:52):
They offered reassurance.
Speaker 2 (07:54):
Yeah, the article makes it clear you don't need to
resubscribe or panic or anything. It's the same feed, same
chaotic energy, the same people, just a new nameplate on
the door.
Speaker 1 (08:02):
That's good to know.
Speaker 2 (08:03):
And they didn't totally ditch the cat, did they.
Speaker 1 (08:05):
No, the feline spirit isn't gone. The cat's just been
let out of the studio, maybe with a posture collar
and a taste for narrative arcs.
Speaker 2 (08:13):
Nice touch. And they even teased future merch possibilities like
hidden ginger cats or tote bags for carrying emotional baggage.
Speaker 1 (08:21):
Love that so honoring the past while moving forward. It evolved,
It wasn't.
Speaker 2 (08:25):
Just erased exactly evolution.
Speaker 1 (08:28):
Now, the end result sounds pretty slick and thought out,
but the article makes it clear the process wasn't exactly
smooth sailing. Right, we get some behind the scenes rebrand bloopers.
Speaker 2 (08:38):
Oh yeah. They called the whole thing pure chaos with
a dash of caffeine induced madness, which, let's be honest,
sounds pretty familiar for any big creative push.
Speaker 1 (08:46):
Totally, they talk about struggling with logo designs.
Speaker 2 (08:49):
Uh huh. Logo prototypes Apparently one looked like a traffic
cone cosplaying as a robot okay, and another resembled a
confused aubergine. Took a while to find something that didn't
make their eyes bleed. It really shows that iteration process
doesn't it It really does, And finding the name itself
involves some interesting detours.
Speaker 1 (09:07):
Domain roulette.
Speaker 2 (09:08):
Yeah, flirting with names that got rejected for legal and
moral reasons. I like what the article throws out Podsillaverse, cat,
cat Central, and make me Daddy.
Speaker 1 (09:19):
Wow, Okay, those are choices. It definitely shows you might
have to wade through some weird ideas to find the
right one.
Speaker 2 (09:26):
Absolutely, and even deciding on the number thirty five was
a whole thing. The great Slack.
Speaker 1 (09:30):
Debate arguments over the exact number.
Speaker 2 (09:33):
Apparently, level thirty four is too basic, level thirty six
is trying too hard. They landed on thirty five as
the Goldilocks zone.
Speaker 1 (09:41):
When do they decide this crucial detail?
Speaker 2 (09:44):
At two seventeen am over a hobnob during a silent
existential crisis.
Speaker 1 (09:49):
Sounds about right. Peak creativity often happens then, fueled by
biscuits and mild panic.
Speaker 2 (09:55):
It just paints a picture, doesn't it that even these
really strategic, necessary changes are hacked with messy, human, relatable moments.
Speaker 1 (10:03):
It really does. They frame these bloopers as just part
of the deal when you're trying to bring something new
into the world.
Speaker 2 (10:07):
Yeah, unavoidable chaos.
Speaker 1 (10:09):
So if we zoom out from their specific story, what's
the bigger picture here, what can we take from this
journey from you know, unexpected confusion to this very intentional evolution.
Speaker 2 (10:19):
Well, I think it really underscores how a practical problem
that name clash, can actually become a catalyst for something
much bigger, for internal growth.
Speaker 1 (10:27):
Right. It forced them to shed a name that was
already feeling a bit limiting.
Speaker 2 (10:30):
Anyway exactly and embrace this broader identity level thirty five Studio,
which actually reflects their creative ambitions better.
Speaker 1 (10:38):
And for you listening to this, it's a real illustration
of how tricky building that clear online identity can be,
you know, standing out. It shows why that clarity matters
so much for your audience and for just being found online.
Speaker 2 (10:50):
And maybe the most interesting part, how sometimes a roadblock,
an unexpected obstacle like finding your podcast doppelganger can actually
force a positive chain. It can push you to reevaluate, grow,
and find new opportunities you wouldn't have otherwise.
Speaker 1 (11:05):
It shows that even people who seem established still face
these hurdles, brand confusion, algorithms going wild.
Speaker 2 (11:12):
You have to be flexible, creative, Absolutely, it's part of
the process.
Speaker 1 (11:15):
So thinking about their journey going from feeling boxed in
too embracing this idea of a studio at level thirty five.
Maybe a final thought for you to consider, what does
that concept of level thirty five mean in your own journey,
whether it's learning something new, developing a skill, building a project.
Speaker 2 (11:31):
Yeah, and connected to that, is there a perceived limitation
you're facing right now that might actually be an unexpected chance,
an opportunity to level up and unlock something completely new.
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