Liberatory Business with Simone Seol

Liberatory Business with Simone Seol

Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them. We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.

Episodes

April 29, 2025 22 mins

Let's talk about the elephant in the room: AI and marketing.

I'm not anti-AI. But when you're letting AI drive your creative direction instead of supporting it, your audience can sense it — even if they don't know how to explain it. And it's costing you more than you think.

Listen to hear more about:

  • What happens when you let the brilliant chaos of your humanity take a backseat to "optimization"
  • H...
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If setting prices for your creative work makes you feel unsure, anxious, or like you're constantly second-guessing yourself — you're not alone. And if you've ever found yourself bouncing between prices, feeling resentful of clients, or apologizing for your rates... this episode is for you.

Listen to hear more about:

  • Why "charge what you're worth" is flawed advice (and what to consider instead)
  • The pri...
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April 26, 2025 22 mins

If asking for testimonials makes you feel awkward, self-conscious, or like you’re begging for praise — you’re not alone. And if you’ve ever sat on a pile of glowing testimonials that you don’t quite know how to share… this episode is for you.

Listen to hear more about:

  • Why you don’t actually need testimonials to validate your work (and why people still buy without them)
  • The real purpose of testimonials (it's not what you thin...
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In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run.

Listen to hear more about:

  • Why modern marketing is built on insecurity — and how we got here
  • How to spot incongruence in your own business without shame or blame
  • What I call “the third way”: a path that’s both soulful and skillful
  • Four ...
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I'm diving into one of the most overlooked but critical issues in online business: incongruence.

This is  something few people name, but almost everyone feels. When what you're saying on the outside doesn't match what you're feeling on the inside, your audience can sense it — even if they don’t know how to explain it. And it’s costing you more than you think.

Listen to hear more about:

  • The three stages of incon...
Mark as Played
April 15, 2025 22 mins

Let's about what to do when people copy your work — ouch!

Even though it's not fun when it happens, it's still possible to protect your energy, stay focused on your creativity, and keep growing your business without getting stuck in bitterness or overvigilance.

Listen to hear more about:

  • Why your best ideas will get copied — and why that’s not the end of the world
  • How to stay grounded and creative without policing or...
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Yes, building "know, like, and trust" matters in marketing... 

,,, but you don't need to be overly personal, pretend to be everyone's BFF, or spill your deepest secrets!

Listen to hear more about:

  • How "know, like, and trust" is actually created in both consumer products and personal services
  • When you actually need to build relationships, as opposed to having a product that sells itself
  • The difference be...
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Let's talk about how white supremacy fuels the toxic "endless growth" mindset in business, and offer a healthier three-dimensional framework based on natural limits that transforms how we define success.

Listen to hear more about:

  • How white supremacist business frameworks are built on endless, limitless growth - and why that's directly connected to histories of colonization and extraction
  • The "cancer"...
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March 25, 2025 36 mins

I'm trying something new!

I'm sharing excerpts from raw, unedited 1:1 coaching conversations from inside my teaching hub, HOME. 

On this episode, we explore questions like:

  • What do I do when the work I do feels frivolous when so many people in the world are in trouble?
  • How do I show up on social media when I don't even want to look at other people's stuff?

My clients have graciously given me consent to share...

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March 16, 2025 7 mins

I've been nervous to say this so far, but here goes...

Some of the biggest frustration I feel comes from watching people who are already "established."

Because I know there's MORE there.

(And deep down, they know, too.)

In this bonus episode, I talk about how the comfort of "what's working" can be the exact thing that holds you back from your biggest work and soul-transformative impact. 

If you're...

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March 14, 2025 23 mins

I’m pulling back the curtain and giving you an exclusive sneak peek into something deeply personal and foundational to my upcoming program, Truth or Dare. 

This episode features an audio excerpt from the Pre-game Workbook — the part most business programs completely ignore.

We’re talking about a concept that will change how you see yourself and your work forever: the difference between your profession and your artistry

Your job titl...

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"Should I be showing up and sharing my work if I don't have anything to sell yet?"

My answer is an emphatic YES.

Waiting until you've got everything perfectly figured out to show up big + bold is one of the biggest  mistakes you can make. By the time you have that "perfect" positioning or product ready to release, who is going to care? You'll be starting from scratch with no audience, no buzz, no in...

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In this episode, I tackle the uncomfortable question many solopreneurs face but rarely discuss: what to do when you fall out of alignment with your offer.

What if a business coach helps people create 5-figure months but she's been struggling to hit those numbers herself for the past year?

What if a financial consultant no longer feels good helping people with individual finances without also talking about civic action?

What happe...

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March 8, 2025 23 mins

In this episode, I reveal the marketing tool I've been teaching for years that's gone legitimately viral.

Meet the Garbage Post Challenge: 100 pieces of content in 30 days with only TWO criteria. That's it. No genius required. Just words + posting.

I'll share the jaw-dropping results thousands of people have experienced, and how exactly it works opens up the floodgates of your creativity and income.

Your brain will...

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Ever felt trapped between making money and making a difference? In this premiere episode, I pull back the curtain after my 8-month sabbatical to share a radical alternative: liberatory business.

  • What if community care was the foundation of your business, not a "nice to have"?
  • What if your well being, the well-being of the greater collective, and your profitability are not in competition?

Let me be honest. This path ...

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