A Bench Joiners Story of Skill, Social Media and Generational Trade - Meet Sal

In this inspiring episode, we sit down with Sal, a skilled bench joiner from Nottingham, whose passion for woodworking runs deep through generations of family tradition. Sal opens up about her journey into the craft, painting a vivid picture of the artistry behind handmade joinery and the everyday challenges of sourcing quality materials.

She shares what it’s like working side by side with her father, offering a heartfelt glimpse into the dynamics of a family-run trade. Sal also champions the push to empower more women in skilled trades, and reveals how social media has become a powerful tool in growing her business and connecting with a wider audience.

From preserving a traditional craft in a modern world to celebrating standout projects that make her proud, Sal’s story is full of insight, passion, and purpose. Plus, don’t miss the quickfire round at the end—where we get to know the woman behind the bench with some light-hearted, personal questions.

Key Takeaways

• Sal grew up in a family business, learning joinery from a young age.
• She emphasizes the importance of handmade craftsmanship in her work.
• Sourcing materials has become more complex due to local closures.
• Working with family can be challenging but rewarding.
• Sal is part of a movement empowering women in trades.
• Social media has significantly helped grow her business.
• Traditional skills in joinery are at risk of dying out. 
• She takes pride in notable projects he has completed.
• Sal enjoys sharing tips and insights through social media.
• She believes having a trade is a valuable skill for the future.

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Chapters

00:00 Introduction to Sal's Journey

02:55 The Art of Handmade Joinery

05:57 Family Business Dynamics

09:01 Innovative Projects and Custom Requests

12:07 Social Media and Business Growth

14:55 Challenges in the Trade

16:46 Working with Listed Buildings

17:55 Personal Insights and Quickfire Round

23:30 Future Guests and Social Media Presence

25:06 Thanks for listening

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