In this conversation, Anna Moynihan, co-founder of TaskHer, shares her journey from a varied background in television production and marketing to creating a platform that connects homeowners with tradeswomen. She discusses the challenges faced in building Tasker, the importance of verification for tradeswomen, and the mission to normalize women in trades. The conversation also touches on the role of social media in promoting TaskHer and future plans for expansion.
Key Takeaways:
- Anna has a varied background in television and marketing.
- TaskHer was born from personal experiences in finding tradespeople.
- The platform aims to connect homeowners with tradeswomen.
- Verification of tradeswomen is crucial for customer safety.
- Building TaskHer involved overcoming significant challenges.
- The mission is to normalize women in trades and change perceptions.
- Social media plays a key role in TaskHer's marketing strategy.
- Future plans include expanding to new cities and enhancing the platform.
- TaskHer offers a free platform for tradeswomen to use.
- Community support and partnerships are essential for growth.
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Instagram: @lifeofafemaletradie_
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Facebook: Life Of A Female Tradie Podcast
Follow Guest:
Instagram: @task.her
TikTok: @task.her
Chapters:
00:00 Introduction and Background
04:50 The Birth of TaskHer
09:51 Understanding TaskHer's Functionality
14:48 Verification and Trust in Tradeswomen
19:42 Challenges Faced in Building TaskHer
24:50 Mission and Goals of TaskHer
29:41 The Role of Social Media in Promotion
34:50 Future Plans and Expansion
39:39 Quickfire Questions and Personal Insights
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