Lightning Rx: Marketing Innovation in Health

What if the next breakthrough in drug delivery wasn’t a new molecule, but a revolutionary way to make medicines work longer and safer?

In this episode of Lightning RX, host Colette Nataf, founder of Lightning GTM, sits down with Jeff Missling, CEO of Frenelle Pharma, to discuss how their innovative Pharos platform is transforming long-acting injectable drugs across human and animal health.

Jeff shares how Frenelle Pharma is tackling ...

What if the root of our healthcare crisis isn't a care problem, but an infrastructure problem?

In this episode of Lightning RX, host Kalena Taft, founder of Lightning GTM, sits down with Paulina Wierzbicka, President of SNAH Healthcare Software Management and member of the Forbes Business Council, to explore how technology and transparency are reshaping non-emergency medical care across the U.S.

From real-time GPS tracking to fully i...

What do you do when the standard medical tools just don’t work? If you're Dr. Cephus E. Simmons, Sr., you invent something better.

In this episode of Lightning RX, host Colette Nataf talks with the Founder & CEO of SealCath, President at Simmons Medical Devices, and Professor Emeritus of Radiology at MUSC, Dr. Cephus Simmons, about his journey from frustrated clinician to successful medical device entrepreneur.

After struggling t...

What if the most effective mental health treatment didn't happen in an office—but in the metaverse?

In this episode of Lightning RX, host Colette Nataf, founder of Lightning GTM, sits down with Peter Oykhman, Founder of PsyTechVR and CorePartners, to explore how virtual reality is revolutionizing the way clinicians treat anxiety, PTSD, OCD, and more.

PsyTechVR is not just another VR meditation app; it's a clinician-first tool for imm...

What if the next wave of healthcare innovation wasn’t about treating chronic illness, but reaching healthy people, faster?

In this episode of Lightning RX, host Colette Nataf, founder of Lightning GTM, sits down with Brandon J. Robertson, MBA, founder and president of UCP Merchant Medicine and Intellivisit Solutions, to explore how urgent care is being redefined through hospitality-inspired design, psychographic data, and AI-enhance...

What if the future of chemistry didn’t rely on cells or even nature itself to create the world’s most valuable molecules?

In this episode of Lightning RX, host Colette Nataf sits down with Michael Heltzen, CEO of eXoZymes Inc. (Nasdaq: EXOZ), to explore how his company is redefining biomanufacturing through exozymes, a revolutionary technology that uses AI-driven evolution to create natural products at an industrial scale, without h...

What if your body could sense pain and block it, no pills, no patches, no addiction, just smart biology + AI?

In this episode of Lightning RX, host Kalena Taft, founder of Lightning GTM, sits down with Alexander Ziwahatan, President at Omnithion, to explore how his team is developing OmniDots, AI-powered micro-injectables designed to find and silence pain signals from within the body.

Alexander shares how his 17 years as a caregiver ...

What if the best way to fix healthcare wasn’t through policy, but through personal experience and persistence?

In this episode of Lightning RX, host Colette Nataf sits down with Kyle Sandler, Founder and CEO of DocuMed, to explore how one founder’s journey through injury, recovery, and frustration with the medical system led him to build a platform designed to simplify and humanize patient communication.

Kyle shares his transformatio...

What if the next revolution in clinical research wasn’t a new therapy, but artificial intelligence itself?

In this episode of Lightning RX, host Colette Nataf, founder of Lightning GTM, sits down with Dr. Keleni Tukia, MD, MBA, MPH, Founder and CEO of Sammari Health, to discuss how AI is transforming the way clinical trials are designed, managed, and delivered.

Dr. Tukia shares her journey from medicine to entrepreneurship, how years...

What if breaking the stigma around mental health started not in hospitals or classrooms, but in community walks, art, and open dialogue?

In this episode of Lightning RX, host Colette Nataf sits down with Kyle Carter, M.Ed., LBS, Chief Executive Officer, Board Executive, and Health Equity Leader at the National Alliance on Mental Illness – Philadelphia (NAMI Philly), to explore how innovative community engagement, creative leadership...

What if the future of healthcare innovation wasn’t defined by technology, but by global collaboration, data sharing, and integrity-driven science?

In this episode of Lightning RX, host Colette Nataf sits down with Dr. Ravi Mehrotra, Physician-Scientist at the Rollins School of Public Health at Emory University and Founder of the Open Health Systems Laboratory (OHSL), to explore how open collaboration and informatics are transforming...

What if your passion project unexpectedly became the next big thing in sports gear?

In this episode of Lightning RX, host Colette Nataf sits down with Brayal Valdez, Founder of Hevini Sporting, to explore how a teenager’s curiosity turned into a tennis gear brand that’s making waves across the sport.

Brayal shares how growing up as a tennis player and later rediscovering the game after watching Roger Federer sparked his obsession wit...

What if the biggest barrier in healthcare wasn’t access to doctors—but the ability to understand them?

In this episode of Lightning RX, host Colette Nataf sits down with Jennifer Gendron, an ex-Therapist turned “Tech for Good” growth leader, consultant, and speaker, to explore how she’s helping scale Tarjimly, a mission-driven platform transforming language access for patients and providers.

Tarjimly began in 2018 when its founder sa...

What if managing your health felt less overwhelming and more like having a trusted sidekick by your side?

In this episode of Lightning RX, host Colette Nataf sits down with Anna Insam, founder of Kleo Health, Draper Founders Program alum, and gender-based violence survivor turned activist. Anna shares how she’s building a platform that simplifies healthcare and puts control back in the hands of women.

Kleo isn’t just another health a...

What if the biggest risk to patient safety wasn’t the software itself but the outdated way hospitals still test and validate it?

In this episode of Lightning RX, host Colette Nataf sits down with Jennifer Lyle, Chief Innovation Officer at Cymetryc, to explore how she’s helping hospitals move beyond spreadsheets and Word docs to a modern, standardized approach for software validation.

Jennifer shares the journey from founding Software...

What if the key to longevity wasn’t about hacks and trends—but about precision data, systems biology, and truly knowing yourself?

In this episode of Lightning RX, host Colette Nataff, founder of Lightning GTM, sits down with Dr. Adrijana Kekic, CEO & Founder of Futurome, Longevity Pharmacist™, and Board Member at The Pause Technologies. Together, they explore how Dr. Kekic is helping leaders, executives, and high performers exte...

What if the biggest forces shaping advertising today weren’t just creative ideas, but regulations, algorithms, and AI-driven disruption?

In this episode of Lightning RX, host Colette Nataf sits down with Rio Longacre, Partner at Cordera (part of Omnicom), to explore how data privacy, artificial intelligence, and shifting ad models are rewriting the playbook for brands, publishers, and agencies alike.

Rio shares his journey from media...

What if the future of mental health care wasn’t just about better treatment, but about better business practices that keep clinics alive and thriving?

In this episode of Lightning RX, host Colette Nataf sits down with Mike Lord, founder of MindPractice, to explore how he went from building custom software in the dot-com era to transforming struggling psychiatry practices into profitable, scalable businesses.

Mike shares how an unexpe...

What if cancer treatment could be tailored not just to a diagnosis, but to you, your unique biology, history, and biomarkers?

In this episode of Lightning RX, host Colette Nataf sits down with Nadav Weinberg, Chief Commercial Officer at Velsera, to explore how precision medicine is transforming healthcare. Velsera acts as the “connective tissue” of precision medicine, bridging labs, bioinformatics, and data ecosystems to enable pers...