Lightning Rx: Marketing Innovation in Health
Lightning Rx spotlights innovators shaping the future of health, biotech, and digital health. Hosted by Colette Nataf, each episode explores how breakthrough healthcare solutions reach the market, with real-world strategies, lessons, and insights.
Episodes
What if the best way to fix healthcare wasn’t through policy, but through personal experience and persistence?
In this episode of Lightning RX, host Colette Nataf sits down with Kyle Sandler, Founder and CEO of DocuMed, to explore how one founder’s journey through injury, recovery, and frustration with the medical system led him to build a platform designed to simplify and humanize patient communication.
Kyle shares his transformatio...
What if the next revolution in clinical research wasn’t a new therapy, but artificial intelligence itself?
In this episode of Lightning RX, host Colette Nataf, founder of Lightning GTM, sits down with Dr. Keleni Tukia, MD, MBA, MPH, Founder and CEO of Sammari Health, to discuss how AI is transforming the way clinical trials are designed, managed, and delivered.
Dr. Tukia shares her journey from medicine to entrepreneurship, how years...
What if breaking the stigma around mental health started not in hospitals or classrooms, but in community walks, art, and open dialogue?
In this episode of Lightning RX, host Colette Nataf sits down with Kyle Carter, M.Ed., LBS, Chief Executive Officer, Board Executive, and Health Equity Leader at the National Alliance on Mental Illness – Philadelphia (NAMI Philly), to explore how innovative community engagement, creative leadership...
What if the future of healthcare innovation wasn’t defined by technology, but by global collaboration, data sharing, and integrity-driven science?
In this episode of Lightning RX, host Colette Nataf sits down with Dr. Ravi Mehrotra, Physician-Scientist at the Rollins School of Public Health at Emory University and Founder of the Open Health Systems Laboratory (OHSL), to explore how open collaboration and informatics are transforming...
What if your passion project unexpectedly became the next big thing in sports gear?
In this episode of Lightning RX, host Colette Nataf sits down with Brayal Valdez, Founder of Hevini Sporting, to explore how a teenager’s curiosity turned into a tennis gear brand that’s making waves across the sport.
Brayal shares how growing up as a tennis player and later rediscovering the game after watching Roger Federer sparked his obsession wit...
What if the biggest barrier in healthcare wasn’t access to doctors—but the ability to understand them?
In this episode of Lightning RX, host Colette Nataf sits down with Jennifer Gendron, an ex-Therapist turned “Tech for Good” growth leader, consultant, and speaker, to explore how she’s helping scale Tarjimly, a mission-driven platform transforming language access for patients and providers.
Tarjimly began in 2018 when its founder sa...
What if managing your health felt less overwhelming and more like having a trusted sidekick by your side?
In this episode of Lightning RX, host Colette Nataf sits down with Anna Insam, founder of Kleo Health, Draper Founders Program alum, and gender-based violence survivor turned activist. Anna shares how she’s building a platform that simplifies healthcare and puts control back in the hands of women.
Kleo isn’t just another health a...
What if the biggest risk to patient safety wasn’t the software itself but the outdated way hospitals still test and validate it?
In this episode of Lightning RX, host Colette Nataf sits down with Jennifer Lyle, Chief Innovation Officer at Cymetryc, to explore how she’s helping hospitals move beyond spreadsheets and Word docs to a modern, standardized approach for software validation.
Jennifer shares the journey from founding Software...
What if the key to longevity wasn’t about hacks and trends—but about precision data, systems biology, and truly knowing yourself?
In this episode of Lightning RX, host Colette Nataff, founder of Lightning GTM, sits down with Dr. Adrijana Kekic, CEO & Founder of Futurome, Longevity Pharmacist™, and Board Member at The Pause Technologies. Together, they explore how Dr. Kekic is helping leaders, executives, and high performers exte...
What if the biggest forces shaping advertising today weren’t just creative ideas, but regulations, algorithms, and AI-driven disruption?
In this episode of Lightning RX, host Colette Nataf sits down with Rio Longacre, Partner at Cordera (part of Omnicom), to explore how data privacy, artificial intelligence, and shifting ad models are rewriting the playbook for brands, publishers, and agencies alike.
Rio shares his journey from media...
What if the future of mental health care wasn’t just about better treatment, but about better business practices that keep clinics alive and thriving?
In this episode of Lightning RX, host Colette Nataf sits down with Mike Lord, founder of MindPractice, to explore how he went from building custom software in the dot-com era to transforming struggling psychiatry practices into profitable, scalable businesses.
Mike shares how an unexpe...
What if cancer treatment could be tailored not just to a diagnosis, but to you, your unique biology, history, and biomarkers?
In this episode of Lightning RX, host Colette Nataf sits down with Nadav Weinberg, Chief Commercial Officer at Velsera, to explore how precision medicine is transforming healthcare. Velsera acts as the “connective tissue” of precision medicine, bridging labs, bioinformatics, and data ecosystems to enable pers...
What if the most effective treatment for irritable bowel syndrome (IBS) wasn’t another drug—but a simple blood test that tells you which foods to avoid?
In this episode of Lightning RX, host Colette Nataf sits down with Gary Lu, CPA, Chief Financial Officer, transformative leader, and finance technologist, to explore how a 50-year-old NASDAQ-listed company is reinventing itself with InFoods, a breakthrough diagnostic and therapeutic...
What if the next wave of tech innovation wasn’t about algorithms or apps but about people coming together to share knowledge, collaborate, and build with purpose?
In this episode of Lightning RX, host Colette Nataf sits down with Karisa Schroeder, founder of Future of Tech and product marketer at MediaRadar. With nearly 10,000 followers on LinkedIn and years of experience building authentic industry connections, Karisa is transformi...
What if the real innovation in tech wasn’t about the tools themselves but about how people come together to use them?
In this episode of Lightning RX, host Colette Nataf sits down with Dr. Oghosa Evbuomwan, physician-executive, digital health strategist, and founder of Future of Tech. With a background spanning oncology, public health, and technology, Oghosa is building a cross-industry community designed to help innovators from fre...
What if burnout, misdiagnosis, and personal struggle weren’t the end of your story—but the beginning of a movement to reimagine healthcare and community?
In this episode of Lightning RX, host Colette Nataf sits down with Emily Kapszukiewicz, CEO of Squirrel Space, a community and platform designed to support people who struggle in traditional environments—particularly those with ADHD. From her own health battles and psychiatric hosp...
What if the real future of AI isn’t about replacing people—but about amplifying their best abilities?
In this episode of Lightning RX, host Colette Nataf sits down with AJ Bubb, founder of MxP Studio, host of Facing Disruption, and former Amazon and Accenture innovation strategist. AJ is a futurist who helps organizations cut through the noise of rapid technological change and focus on what truly matters: solving real customer probl...
What if the biggest challenge in healthcare innovation isn’t the technology itself—but navigating shifting policies, unpredictable approvals, and the need for trust at every step?
In this episode of Lightning RX, host Colette Nataf sits down with Kat Kovalchik McDavitt—President of Innsena, CEO of the Zorya Foundation, host of the Health Tech Talk Show, and investor/advisor to multiple health tech startups. Kat shares how she helps ...
What if the best way to transform sports medicine was to pack up your car and start fresh in a city where you didn’t know a single person?
In this episode of Lightning RX, host Colette Nataf sits down with Dr. Aneesh Garg, DO, CAQ, Chief Medical Officer at Dynamic Athlete, to uncover how he and his wife launched a regenerative sports medicine clinic in Boulder, Colorado, growing from scratch to doubling their office space within the...
What if the solution to safer surgeries started with a radiologist teaching himself to code?
In this episode of Lightning RX, host Colette Nataf sits down with Dr. Jesse Courtier, pediatric radiologist and founder of Sira Medical, to explore how he turned a reading-room frustration into an augmented reality platform reshaping pre-surgical planning, training, and education.
Jesse shares his journey from anthropology major to self-taug...
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