Lightning Rx: Marketing Innovation in Health

How do you take healthcare’s toughest challenges, fragmented data, regulatory complexity, and life-or-death decisions, and turn them into opportunities for innovation?

In this episode of Lightning RX, host Colette Nataf sits down with Nancy Ahola, a Board Member, C-suite executive, and global business growth strategist, to explore how technology is reshaping healthcare and what it truly takes to scale in this highly regulated indust...

What if the strongest predictor of surgical success wasn’t age or diagnosis—but frailty? And what if assessing frailty could be automated at check-in, providing doctors with critical insights before they meet the patient?

In this episode of Lightning RX, host Colette Nataf sits down with Dr. Jason Johanning, vascular surgeon and founder of Vital IT System, to explore how his company is transforming frailty assessments from outdated ...

What does it take to steer a healthcare company through crisis, pivot at lightning speed, and still keep patients at the center of every decision?

In this episode of Lightning RX, host Colette Nataf sits down with Eric Doherty, President & CEO of DPE International, to unpack the realities of building, pivoting, and scaling healthcare businesses across pharmaceuticals, medical technology, and digital health. With healthcare in hi...

What does it take to turn messy healthcare data into real-world impact for patients and providers?

In this episode of Lightning RX, host Colette Nataf sits down with Chris Hutchins, healthcare strategist and founder of Hutchins Data Strategy, to unpack how health systems can cut through complexity and make data actually work for them. With years of experience helping organizations navigate data governance, analytics, and adoption ch...

What does it take to launch a healthcare startup from scratch and compete with big pharma on a shoestring budget?

In this episode of Lightning RX, host Colette Nataf sits down with Brittany Bare, the first and only marketer at Luminopia, to unpack how she built the company’s go-to-market strategy from the ground up. Joining as employee #12, Brittany transformed a bare-bones, founder-built website into a fully rebranded, professional...

What if the fastest way to grow a company isn’t to buy one, but to build it from the ground up?

In this episode of Lightning RX, host Colette Nataf sits down with Stuart Fine, CEO of Silver Scott Mines Inc., to unpack his journey from inheriting a dormant mining company to launching innovative healthcare ventures. When acquisition targets came with unrealistic price tags, Stuart pivoted to creating his own platforms, leveraging AI, ...