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Ben is currently Global Employer Branding Lead at Boosky. He previously worked in leadership roles at IBM, Tesco & Hootsuite.
He’s an award-winning EVP, employer branding and talent marketing leader with experience across recruitment, culture transformation, learning / leadership development, and consumer marketing.
In this episode we focus on tactics for early-stage and growth companies when it comes to Employer Brand & Recruitment Marketing.
Chapters:
00:00 Understanding Employer Branding for Startups
04:49 Tactical Approaches for Recruiters in Early-Stage Companies
10:32 Balancing Strategy and Immediate Needs
15:22 Flipping the Script on Messaging
20:06 Measuring the Effectiveness of Employer Branding
23:30 Resources for Learning and Upskilling in Employer Branding
Connect with Ben: https://www.linkedin.com/in/the-real-ben-phillips/
Connect with Joe: https://www.linkedin.com/in/joe-atkinson1/
Episode Links:
Ben’s Website: https://www.revealthereal.co.uk/
Joe’s Website: https://gopurpl.io/
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