How To Build a Company Around Confidence and Communication || CEO Rachel Cossar || LIVE with TY

Former professional ballet dancer turned entrepreneur, Rachel Cossar is now the founder of Virtual Sapiens — a cutting-edge platform helping leaders show up with confidence and embodied presence in virtual communication.In this episode of LIVE with TY, Rachel breaks down her journey from elite performance on stage to redefining executive presence in the boardroom. We explore the power of body language, how athletes and artists can translate their discipline into business success, and why emotional intelligence is the new executive edge.Whether you’re a student, founder, or working professional, this conversation is a must-listen for anyone learning to own the room — virtual or not.New episodes every Sunday on Spotify and YouTube.Follow @livewithty across all platforms.#ceo #womenintech #ballet #athlete #ai LIVE with TY Episode #24 featuring Rachel Cossar00:00 – Intro: From Ballet to Business01:47 – What is Body Language Strategy and Why It Matters03:38 – Growing Up as a Competitive Athlete05:45 – From Professional Ballet to the Startup World07:12 – How Rachel Reinvented Herself After Injury09:05 – Commanding Presence in a Virtual World11:15 – First Steps to Build Your Personal Brand On Camera13:02 – The Art of Communicating Without Saying a Word15:26 – Why Founders and Leaders Need Embodied Presence17:40 – Tools You Can Use Today to Improve Video Presence20:45 – Misconceptions About Confidence and Charisma22:17 – How Rachel Coaches CEOs and Teams24:39 – Rapid-Fire: Confidence Cues You Can Practice Now27:08 – What Makes a Great Virtual Communicator29:00 – Advice for Athletes Transitioning into Business31:22 – Rachel on Founding Choreography for Business34:00 – How to Prepare Your Body for High-Stakes Moments36:14 – The Power of Silence and Stillness in Communication38:26 – Final Thoughts: Own the Room Without Saying a Word40:11 – Where to Find Rachel and What’s Next