Asheville's National Spotlight, Community Resilience, and a Packed Cultural Calendar

Good morning, this is your Asheville Local Frequency for Thursday, August 28, 2025.

It is a beautiful late-August morning here in Asheville, and the city is buzzing as we look ahead to a packed calendar full of community, culture, and comeback stories. First up, big news for the local economy as it was announced that UNC Asheville will host the NAIA Men’s and Women’s Outdoor Track and Field National Championships not just once but in both 2026 and 2027. Organizers expect more than thirteen hundred student athletes, plus fans and families, to descend on the area, bringing an estimated one point three million in direct spending for our restaurants, hotels, shops, and small businesses, a huge boost after last year’s devastating brush with Hurricane Helene and a clear sign that Asheville is open for business at the national level again. Locals like Cindy Horn are already celebrating the economic ripple effect that’s sure to benefit neighbors and entrepreneurs across Buncombe County, with expanded facilities and support from the Tourism Product Development Fund making it all possible.

As the community reflects on resilience nearly one year since Helene swept through the River Arts District, healing and creativity are flourishing, with both new and returning events connecting locals and visitors alike. For those looking to engage in civic action, Indivisible Asheville is hosting its Resist Connect Rebuild bimonthly gathering this evening at the Enka-Candler Public Library. If environmental stewardship is on your mind, the Save the Woods general meeting is also tonight, urging transparency and input on UNC Asheville’s development plans.

Music fans have plenty of reasons to get out tonight. The indie-folk band Caamp takes the stage at Asheville Yards at 7 p.m.—expect a lively crowd and plenty of good vibes under the summer sky. Over at other local venues, you can catch Bully and Jawdropped kicking off at three this afternoon for those who like an earlier start, or groove with The Dave Matthews Tribute Band later in the evening. And don’t forget, New Beer Thursday with Owen Walsh is filling glasses and playlists at your favorite brewery from five to eight.

Looking further ahead, September is shaping up as festival season, with the ever-popular Goombay Festival returning to Pack Square Park next week, the Mountain State Fair bringing rides and food to Fletcher, and the Blue Ridge Pride celebration closing out the month. And local rumor mill alert—while it remains firmly in speculation territory, some are whispering that Asheville’s Biltmore Estate could be in the running to host music’s biggest event, a possible wedding between Taylor Swift and Travis Kelce. Whether it happens or not, the buzz is fueling excitement and even more visitors to the region as our world-class venues stand in the spotlight.

More good news from UNC Asheville as the women’s soccer team is coming off a record-breaking victory, besting Mars Hill 9 to 0. The Bulldogs are stepping into the new season with confidence, and it’s a great time to catch college sports on Greenwood Field.

As always, Asheville’s calendar stays full, so whether you’re tuning in for sports, arts, civic life, or just a good local ale, there’s a bit of magic waiting for everyone today. This has been Asheville Local Frequency. We'll see you tomorrow with more local updates.

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Episode Transcript

Speaker 1 (00:00):
Good morning. This is your Ashville local frequency for Thursday,
August twenty eighth, twenty twenty five. It is a beautiful
late August morning here in Ashville, and the city is
buzzing as we look ahead to a packed calendar full
of community, culture and comeback stories. First up, big news
for the local economy as it was announced that UNC

(00:20):
Ashville will host the NAIA Men's and Women's Outdoor Track
and Field National Championships not just once, but in both
twenty twenty six and twenty twenty seven. Organizers expect more
than thirteen hundred student athletes plus fans and families to
descend on the area, bringing an estimated one point three
million in direct spending for our restaurants, hotels, shops and

(00:45):
small businesses, a huge boost after last year's devastating brush
with Hurricane Helene, and a clear sign that Ashville is
open for business at the national level again. Locals like
Cindy Horn are already celebrating the economic ripple effect that's
sure to benefit neighbors and entrepreneurs across Buncombe County, with

(01:06):
expanded facilities and support from the Tourism Product Development Fund
making it all possible. As the community reflects on resilience.
Nearly one year since Helene swept through the River Arts District,
healing and creativity are flourishing, with both new and returning
events connecting locals and visitors alike. For those looking to

(01:28):
engage in civic action, Indivisible Ashville is hosting its Resist, Connect,
Rebuild bi monthly gathering this evening at the INCA Candler
Public Library. If environmental stewardship is on your mind, to

(01:50):
Save the Woods General Meeting is also tonight, urging transparency
and input on unc Ashville's development plans. Music fans have
plenty of reasons to get out tonight. The indie folk
band Camp takes the stage at Asheville Yards at seven
p m. Expect a lively crowd and plenty of good

(02:12):
vibes under the summer sky. Over at other local venues,
you can catch Bully and Jaw Dropped kicking off at
three this afternoon for those who like an earlier start,
or groove with the Dave Matthews Tribute Band later in
the evening. And don't forget New Beer Thursday with Owen
Walsh is filling glasses and playlists at your favorite brewery

(02:35):
from five to eight. Looking further ahead, September is shaping
up his festival season, with the ever popular Goombay Festival
returning to pack Square Park next week, the Mountain State
Fair bringing rides and food to Fletcher and the Blue
Ridge Pride Celebration closing out the month, and local rumor
mill alert. While it remains firmly in speculation territory, some

(02:58):
are whispering that Ashville's Builtmore Estate could be in the
running to host Musik's biggest event, a possible wedding between
Taylor Swift and Travis Kelse. Whether it happens or not,
the buzz is fueling excitement and even more visitors to
the region as our world class venues stand in the spotlight.

(03:19):
More good news from unc Asheville as the women's soccer
team is coming off a record breaking victory, besting Mars
Hill nine to zero. The bug Dogs are stepping into
the new season with confidence, and it's a great time
to catch college sports on Greenwood Field. As always, Ashville's
calendar stays full, so whether you're tuning in for sports, arts,

(03:42):
civic life, or just a good local ale, there's a
bit of magic waiting for everyone today. This has been
Ashville local frequency. We'll see you tomorrow with more local updates.